{"id":19528,"date":"2013-12-19T10:15:33","date_gmt":"2013-12-19T08:15:33","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=19528"},"modified":"2013-12-19T10:20:49","modified_gmt":"2013-12-19T08:20:49","slug":"muzi-potrebuju-poradit","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2013\/12\/muzi-potrebuju-poradit\/","title":{"rendered":"Mu\u017ei potrebuj\u00fa poradi\u0165&#8230;.a hne\u010f&#8230;.u\u017e sa to bl\u00ed\u017ei !"},"content":{"rendered":"<p>Mu\u017ei potrebuj\u00fa pri n\u00e1kupoch poradi\u0165, \u017eeny nakupuj\u00fa rady samy alebo s priate\u013emi<\/p>\n<p>Vianoce sa nezadr\u017eate\u013ene bl\u00ed\u017eia a\u00a0s\u00a0nimi aj n\u00e1kupn\u00e1 hor\u00fa\u010dka. Z\u00a0prieskumu MasterCard vypl\u00fdva, \u017ee pokia\u013e ide o\u00a0n\u00e1kupy v\u00a0kamenn\u00fdch obchodoch, 30\u00a0% \u013eud\u00ed uprednost\u0148uje nakupovanie v\u00a0obchodn\u00fdch centr\u00e1ch. Vyhovuje im hlavne \u0161irok\u00fd v\u00fdber obchodov a\u00a0slu\u017eieb na jednom mieste \u010di l\u00e1kav\u00e9 z\u013eavov\u00e9 akcie. Mu\u017ei nakupuj\u00fa najrad\u0161ej s\u00a0partnerkami, k\u00fdm \u017eeny preferuj\u00fa n\u00e1kupy osamote. Najviac \u010dasu v\u00a0n\u00e1kupn\u00fdch centr\u00e1ch tr\u00e1via t\u00edned\u017eeri.<\/p>\n<p>V\u00a0predviano\u010dnom \u010dase ber\u00fa \u013eudia obchody \u00fatokom, a\u00a0preto sa prieskum spolo\u010dnosti MasterCard, ktor\u00fd sa uskuto\u010dnil v\u00a0s\u00favislosti so s\u00fa\u0165a\u017eou Obchodn\u00edk roka, zameral pr\u00e1ve na spr\u00e1vanie nakupuj\u00facich. Vypl\u00fdva z\u00a0neho, \u017ee ve\u013ekej ob\u013eube sa te\u0161ia n\u00e1kupn\u00e9 centr\u00e1. <i>\u201ePre 30\u00a0% respondentov predstavuj\u00fa ten pohodlnej\u0161\u00ed a\u00a0vyu\u017e\u00edvanej\u0161\u00ed variant nakupovania, \u010fal\u0161\u00edch takmer 50\u00a0% \u013eud\u00ed n\u00e1kupy v\u00a0n\u00e1kupn\u00fdch centr\u00e1ch rovnomerne kombinuje s\u00a0nakupovan\u00edm v\u00a0samostatn\u00fdch obchodoch. Tie, naopak, preferuje 20\u00a0% op\u00fdtan\u00fdch, ide najm\u00e4 o\u00a0obyvate\u013eov najv\u00e4\u010d\u0161\u00edch miest,&#8220;<\/i> dop\u013a\u0148a Martina Kirchrathov\u00e1, Commerce Development Director MasterCard Europe pre \u010cesk\u00fa republiku a\u00a0Slovensko (pozri graf \u010d.\u00a01).<\/p>\n<p>K\u00fdm viac ne\u017e polovica op\u00fdtan\u00fdch mu\u017eov (52\u00a0%) najrad\u0161ej nakupuje s\u00a0partnerkou, u\u00a0\u017eien je toto percento v\u00fdrazne ni\u017e\u0161ie (37\u00a0%), ale mnoho z\u00a0nich rado nakupuje osamote (30\u00a0%) alebo s\u00a0priate\u013emi (17\u00a0%). Nakupovanie s\u00a0priate\u013emi je ve\u013emi popul\u00e1rne hlavne medzi mlad\u00fdmi respondentmi vo veku od 15 do 19\u00a0rokov \u2013 uviedlo to pribli\u017ene 49\u00a0% z\u00a0nich. Najmenej ob\u013e\u00faben\u00e9 je na druhej strane nakupovanie s\u00a0celou rodinou a\u00a0de\u0165mi (pozri graf \u010d.\u00a02).<\/p>\n<p>Polovica op\u00fdtan\u00fdch str\u00e1vi nakupovan\u00edm jednu a\u017e dve hodiny, 31\u00a0% z\u00a0nich stihne nak\u00fapi\u0165 dokonca za menej ne\u017e hodinu. Tak\u00fdto r\u00fdchly n\u00e1kup zvl\u00e1da 38\u00a0% mu\u017eov, ale iba 25\u00a0% \u017eien. Ve\u013ek\u00fa \u010das\u0165 svojho vo\u013en\u00e9ho \u010dasu tr\u00e1via v\u00a0n\u00e1kupn\u00fdch centr\u00e1ch t\u00edned\u017eeri. Takmer polovica z\u00a0nich, 42\u00a0%, tam po\u010das jednej n\u00e1v\u0161tevy str\u00e1vi tri alebo dokonca \u0161tyri hodiny (pozri graf \u010d.\u00a03). D\u00f4vodom je okrem in\u00e9ho aj fakt, \u017ee mlad\u00ed \u013eudia naj\u010dastej\u0161ie sp\u00e1jaj\u00fa n\u00e1kupy v\u00a0centr\u00e1ch so z\u00e1bavou, napr\u00edklad n\u00e1v\u0161tevou kina \u010di kaviarne.<\/p>\n<p>Spolo\u010dnos\u0165 MasterCard sa podie\u013eala na v\u00fdskume n\u00e1kupn\u00e9ho spr\u00e1vania v\u00a0s\u00favislosti s\u00a0ocenen\u00edm Obchodn\u00edk roka, do ktor\u00e9ho je zapojen\u00e1 ve\u013ek\u00e1 \u010das\u0165 obchodov pr\u00edtomn\u00fdch pr\u00e1ve v\u00a0n\u00e1kupn\u00fdch centr\u00e1ch. Ka\u017ed\u00fd, kto r\u00e1d nakupuje v\u00a0konkr\u00e9tnych obchodoch, m\u00f4\u017ee podpori\u0165 svojho ob\u013e\u00faben\u00e9ho obchodn\u00edka a\u00a0da\u0165 mu svoj hlas v\u00a0kateg\u00f3rii MasterCard Obchodn\u00edk roka \u2013 Cena verejnosti. Hlasova\u0165 m\u00f4\u017eete na internete a\u00a0prostredn\u00edctvom SMS do 28.\u00a0febru\u00e1ra 2014.<\/p>\n<p>Viac inform\u00e1ci\u00ed na<span style=\"color: #0000ff;\"><a href=\"http:\/\/ www.obchodnik-roka.sk\" target=\"_blank\"><span style=\"color: #0000ff;\"> www.obchodnik-roka.sk<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Prieskum uskuto\u010dnila v\u00a0novembri 2013 v\u00fdskumn\u00e1 spolo\u010dnos\u0165 INCOMA Gfk na vzorke 1\u00a0000\u00a0respondentov internetovej popul\u00e1cie.<\/p>\n<p><b>\u00a0<\/b><\/p>\n<p style=\"text-align: center;\" align=\"center\"><b>\u00a0<\/b><b>D\u00e1vate prednos\u0165 n\u00e1kupom v\u00a0obchodn\u00fdch centr\u00e1ch alebo v\u00a0samostatn\u00fdch predajniach?<\/b><\/p>\n<p style=\"text-align: left;\" align=\"center\"><b><\/b><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><\/p>\n<p>\u00a0<a href=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2013\/12\/Graf-1.png\"><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2013\/12\/Graf-1.png\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Zdroj: INCOMA Gfk<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><b>S\u00a0k\u00fdm najrad\u0161ej nakupujete?<\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><b>\u00a0<a href=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2013\/12\/Graf-2.jpg\"><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2013\/12\/Graf-2.jpg\" \/><\/a><\/b><\/p>\n<p>Zdroj: INCOMA Gfk<\/p>\n<p align=\"center\"><b>\u00a0<\/b><\/p>\n<p align=\"center\"><b>Ko\u013eko \u010dasu v\u00a0obchodnom centre v\u00e4\u010d\u0161inou str<\/b><\/p>\n<p><b><a href=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2013\/12\/Graf-3.jpg\"><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2013\/12\/Graf-3.jpg\" \/><\/a><\/b>Zdroj: INCOMA Gfk<\/p>\n<p><i>\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mu\u017ei potrebuj\u00fa pri n\u00e1kupoch poradi\u0165, \u017eeny nakupuj\u00fa rady samy alebo s priate\u013emi Vianoce sa nezadr\u017eate\u013ene bl\u00ed\u017eia a\u00a0s\u00a0nimi aj n\u00e1kupn\u00e1 hor\u00fa\u010dka. Z\u00a0prieskumu MasterCard vypl\u00fdva, \u017ee pokia\u013e ide o\u00a0n\u00e1kupy v\u00a0kamenn\u00fdch obchodoch, 30\u00a0% \u013eud\u00ed uprednost\u0148uje nakupovanie v\u00a0obchodn\u00fdch centr\u00e1ch. Vyhovuje im hlavne \u0161irok\u00fd v\u00fdber obchodov a\u00a0slu\u017eieb na jednom mieste \u010di l\u00e1kav\u00e9 z\u013eavov\u00e9 akcie. Mu\u017ei nakupuj\u00fa najrad\u0161ej s\u00a0partnerkami, k\u00fdm \u017eeny [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-19528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radim-vam","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/19528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=19528"}],"version-history":[{"count":4,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/19528\/revisions"}],"predecessor-version":[{"id":19577,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/19528\/revisions\/19577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/19566"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=19528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=19528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=19528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}