K\u00e1va ocenen\u00e1 \u201ezlatou“ medailou, ktor\u00e1 tromfla najzn\u00e1mej\u0161ie talianske k\u00e1vy v\u00a0rebr\u00ed\u010dku Top 10 najlep\u0161\u00edch eur\u00f3pskych k\u00e1v poch\u00e1dza prekvapivo zo Slovenska.<\/p>\n
Hor\u00edte zvedavos\u0165ou, aby ste sa dozvedeli, ktor\u00e1\u017ee je to k\u00e1va? V\u0155ta v\u00e1m v\u00a0hlave, ako je mo\u017en\u00e9, \u017ee k\u00e1va vyr\u00e1ban\u00e1 na Slovensku sa zaradila medzi eur\u00f3pske k\u00e1vov\u00e9 \u201etopky\u201d? Najprv urobte jednoduch\u00fd \u00fakon, ak\u00e9mu sa ak pou\u017e\u00edvate po\u010d\u00edta\u010d, pravdepodobne venujete denne. Do vyh\u013ead\u00e1va\u010da Google nap\u00ed\u0161te slovo \u201ek\u00e1va\u201d. Prv\u00e1 zna\u010dka, ktor\u00e1 v\u00e1m \u201evysko\u010d\u00ed\u201d, je odpove\u010fou. \u00c1no, je to EBENICA. \u00c1no, naozaj je to slovensk\u00e1 k\u00e1va! V\u00a0renomovanom celosvetovom hodnoten\u00ed kvality k\u00e1vy \u2013 Coffee Review \u2013 z\u00edskala zna\u010dka tejto k\u00e1vy 90 bodov zo sto, \u010do je \u00factyhodn\u00fd v\u00fdkon. V\u00a0medzin\u00e1rodn\u00fdch s\u00fa\u0165a\u017eiach znamen\u00e1 zisk 90 a\u00a0viac bodov zlat\u00fa medailu. EBENICA nielen\u017ee z\u00edskala vysok\u00e9 hodnotenie. V\u010faka svojej kvalite, neopakovate\u013enej ar\u00f3me a\u00a0\u0161pecifickej chuti sa dostala do rebr\u00ed\u010dka TOP 10 eur\u00f3pskych zna\u010diek k\u00e1v. Svoj\u00edm hodnoten\u00edm a\u00a0umiestnen\u00edm tromfla aj najzn\u00e1mej\u0161ie a\u00a0najob\u013e\u00fabenej\u0161ie talianske zna\u010dky k\u00e1vy, na Slovensku pova\u017eovan\u00e9 za jedny z\u00a0najkvalitnej\u0161\u00edch. \u017de ste o\u00a0nej doposia\u013e nepo\u010duli? Povieme v\u00e1m jej pr\u00edbeh.<\/p>\n
Motiv\u00e1cia? V\u00e1\u0161e\u0148<\/strong><\/p>\n Za zna\u010dkou Ebenica neh\u013eadajte \u017eiadnu nadn\u00e1rodn\u00fa spolo\u010dnos\u0165, ani zn\u00e1me finan\u010dn\u00e9 skupiny. Majite\u013emi s\u00fa dvaja Slov\u00e1ci, Marek Faj\u010d\u00edk a\u00a0Roman Krajniak. Jeden p\u00f4sobil vo farmaceutickom biznise v\u00a0oblasti financi\u00ed a\u00a0druh\u00fd v\u00a0r\u00fdchloobr\u00e1tkovom biznise v\u00a0oblasti komunik\u00e1cie a\u00a0PR. \u010co m\u00f4\u017ee presved\u010di\u0165 a\u00a0motivova\u0165 dvoch tridsiatnikov, p\u00f4sobiacich v\u00a0nadn\u00e1rodn\u00fdch spolo\u010dnostiach na \u201elukrat\u00edvnych\u201c miestach s\u00a0perspekt\u00edvnou kari\u00e9rou pred sebou, aby tot\u00e1lne zmenili svoj \u017eivot? Odpove\u010fou je l\u00e1ska a\u00a0v\u00e1\u0161e\u0148. Konkr\u00e9tne ku k\u00e1ve. A\u00a0tak sa pred \u0161tyrmi rokmi obaja rozhodli vyda\u0165 na neist\u00fa cestu budovania vlastn\u00fdch zna\u010diek a\u00a0plnenia svojich snov. V\u00a0roku 2009 sa zozn\u00e1mili, v\u00a02010 sa stali obchodn\u00fdmi partnermi a\u00a0v\u00a02011 sa z\u00a0nich stali \u0161vagrovia. Zistili, \u017ee zdie\u013eaj\u00fa spolo\u010dn\u00fa t\u00fa\u017ebu vybudova\u0165 nie\u010do vlastn\u00e9, dlhodob\u00e9 a\u00a0trv\u00e1cne, zalo\u017een\u00e9 na spolo\u010dn\u00fdch hodnot\u00e1ch. Tak sa zrodila idea vybudova\u0165 slovensk\u00fa rodinn\u00fa firmu p\u00f4sobiacu v\u00a0oblasti k\u00e1vy s\u00a0n\u00e1zvom Elicsire. Mimochodom, elix\u00edr v\u00a0preklade znamen\u00e1 \u201enie\u010do, \u010do p\u00f4sob\u00ed blahodarne\u201c.<\/p>\n Svetov\u00fd \u00faspech<\/strong><\/p>\n Podnikav\u00ed Slov\u00e1ci t\u00fa\u017eili obchodova\u0165 s\u00a0k\u00e1vou, ot\u00e1zka v\u0161ak znela \u2013 s\u00a0akou? Reprezentova\u0165 nejak\u00fa zahrani\u010dn\u00fa zna\u010dku k\u00e1vy nebolo pre Mareka Faj\u010d\u00edka a\u00a0Romana Krajniaka to prav\u00e9 orechov\u00e9. A\u00a0tak sa vydali vlastnou cestou. Rozhodli sa vytvori\u0165 vlastn\u00fa zna\u010dku k\u00e1vy, namie\u0161an\u00fa z\u00a0k\u00e1vov\u00fdch z\u0155n stopercentnej Arabicy pestovanej v\u00a0Ju\u017enej Amerike, Afrike \u010di Indon\u00e9zii a\u00a0pra\u017eenej na Slovensku. Bez predo\u0161l\u00fdch sk\u00fasenost\u00ed, ako absol\u00fatni \u201ezelen\u00e1\u010di\u201d, vpl\u00e1vali do lahodn\u00e9ho sveta k\u00e1vy a\u00a0dlh\u00e9 mesiace testovali jednotliv\u00e9 vzorky k\u00e1v z\u00a0cel\u00e9ho sveta, aby \u201ena vlastn\u00e9 chu\u0165ov\u00e9 bunky\u201d objavili t\u00fa spr\u00e1vnu kombin\u00e1ciu. Zozn\u00e1mili sa s\u00a0k\u00e1vov\u00fdmi burzami v\u00a0Hamburgu \u010di Tierste, kde sa pred\u00e1va takzvan\u00e1 \u201ezelen\u00e1 k\u00e1va\u201d, dov\u00e1\u017ean\u00e1 z\u00a0k\u00e1vov\u00fdch plant\u00e1\u017e\u00ed po celom svete. Pustili sa do spolupr\u00e1ce so slovensk\u00fdmi \u0161pecialistami v\u00a0oblasti potravin\u00e1rstva, ale aj dizajnu a\u00a0marketingu. Ich vlajkov\u00e1 lo\u010f, k\u00e1va EBENICA, tak nez\u00edskala len jedine\u010dn\u00fa chu\u0165 a\u00a0v\u00f4\u0148u t\u00fdch najkvalitnej\u0161\u00edch k\u00e1vov\u00fdch z\u0155n, ale aj origin\u00e1lny dizajn loga a\u00a0ru\u010dne vyr\u00e1ban\u00e9ho obalu, za ktor\u00fd z\u00edskala N\u00e1rodn\u00fa cenu za dizajn. EBENICA sa postupne za\u010dala na Slovensku udom\u00e1c\u0148ova\u0165 a\u00a0z\u00edskala si srdcia mnoh\u00fdch k\u00e1vi\u010dk\u00e1rov.<\/p>\n Aj pre mami\u010dky a\u00a0kardiakov<\/strong><\/p>\n Na svoje si pr\u00eddu aj t\u00ed, ktor\u00ed zo zdravotn\u00fdch \u010di in\u00fdch d\u00f4vodov nem\u00f4\u017eu prij\u00edma\u0165 kofe\u00edn. Okrem troch druhov k\u00e1vy EBENICA: Piano, Harmonelle a\u00a0Intensivo sa toti\u017e na trhu objavili aj bezkofe\u00ednov\u00e9 druhy: Cardiac \u2013 pre \u013eud\u00ed so srdcovo-cievnym ochoren\u00edm a\u00a0Mammie pre tehotn\u00e9 \u017eeny a\u00a0mami\u010dky. Pred\u00e1vaj\u00fa sa v\u00a0lek\u00e1r\u0148ach.Zauj\u00edmavos\u0165ou je to, \u017ee t\u00e1to k\u00e1va je zbaven\u00e1 kofe\u00ednu na b\u00e1ze vody a\u00a0nie chemicky ako v\u00e4\u010d\u0161ina k\u00e1v. Do k\u00e1vov\u00e9ho portf\u00f3lia Elicsiru ned\u00e1vno pribudli aj dve \u010fal\u0161ie zna\u010dky: SIGNATURA a\u00a0GURM\u00c1NKA, ktor\u00e1 bude \u013eahko dostupn\u00e1 a\u00a0za prijate\u013en\u00fa cenu.<\/p>\n V\u00a0tej najlep\u0161ej spolo\u010dnosti<\/strong><\/p>\n Po dvoch rokoch od uvedenia k\u00e1vy EBENICA na trh sa na jese\u0148 2012 rozhodli Marek Faj\u010d\u00edk a\u00a0Roman Krajniak sk\u00fasi\u0165 porovna\u0165 svoju k\u00e1vu so svetom. S\u00a0malou du\u0161i\u010dkou a\u00a0ve\u013ek\u00fdm o\u010dak\u00e1van\u00edm zaslali vzorky k\u00e1v na testovanie do USA k\u00a0jedn\u00e9mu z\u00a0najrenomovanej\u0161\u00edch hodnotite\u013eov kvality k\u00e1vy na svete \u2013 Coffee Review. V\u00fdsledky pri\u0161li za\u010diatkom tohto roka. V\u00a0pozit\u00edvnom zmysle \u0161okovali aj samotn\u00fdch majite\u013eov. 90 bodov pre ka\u017ed\u00fa z\u00a0troch hodnoten\u00fdch k\u00e1v bolo nad v\u0161etky o\u010dak\u00e1vania. Hlavne ke\u010f zv\u00e1\u017eite, \u017ee v\u00a0medzin\u00e1rodn\u00fdch s\u00fa\u0165a\u017eiach dosiahlo najlep\u0161ie slovensk\u00e9 v\u00edno doteraz najviac 89 bodov. O\u00a0to viac radosti tento v\u00fdsledok sp\u00f4sobil. T\u00fdmto hodnoten\u00edm sa k\u00e1vy EBENICA zaradili do TOP 10 eur\u00f3pskych zna\u010diek k\u00e1v v\u00a0kateg\u00f3rii espresso. Predbehli aj zn\u00e1me talianske zna\u010dky k\u00e1v a\u00a0vst\u00fapili do elitn\u00e9ho klubu v\u00fdrobcov ako Soyuz Coffee Roasting, ktor\u00fd je dvorn\u00fdm dod\u00e1vate\u013eom k\u00e1vy rusk\u00e9mu prezidentovi a\u00a0vl\u00e1de do Krem\u013ea.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" K\u00e1va ocenen\u00e1 \u201ezlatou“ medailou, ktor\u00e1 tromfla najzn\u00e1mej\u0161ie talianske k\u00e1vy v\u00a0rebr\u00ed\u010dku Top 10 najlep\u0161\u00edch eur\u00f3pskych k\u00e1v poch\u00e1dza prekvapivo zo Slovenska. Hor\u00edte zvedavos\u0165ou, aby ste sa dozvedeli, ktor\u00e1\u017ee je to k\u00e1va? V\u0155ta v\u00e1m v\u00a0hlave, ako je mo\u017en\u00e9, \u017ee k\u00e1va vyr\u00e1ban\u00e1 na Slovensku sa zaradila medzi eur\u00f3pske k\u00e1vov\u00e9 \u201etopky\u201d? Najprv urobte jednoduch\u00fd \u00fakon, ak\u00e9mu sa ak pou\u017e\u00edvate po\u010d\u00edta\u010d, […]<\/p>\n","protected":false},"author":7,"featured_media":3323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nas-tip","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/3322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=3322"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/3322\/revisions"}],"predecessor-version":[{"id":3324,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/3322\/revisions\/3324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/3323"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=3322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=3322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=3322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}