Inteligencia, kvalita, dizajn a pr\u00edbeh. Ak nie ste zrovna v\u00e1\u0161niv\u00ed z\u00e1hradk\u00e1ri \u010di dom\u00e1ci majstri, zna\u010dka Fiskars v\u00e1m mo\u017eno ve\u013ea nehovor\u00ed. \u010co je \u0161koda. Za svoj\u00edm menom toti\u017e skr\u00fdva \u00fa\u017easne in\u0161pirat\u00edvny, \u201eba\u0165ovsk\u00fd\u201c pr\u00edbeh najstar\u0161ej f\u00ednskej spolo\u010dnosti. Po 356 rokoch fungovania dnes Fiskars vykazuje \u010dist\u00fd zisk vo v\u00fd\u0161ke 748 mil. eur a\u00a0zamestn\u00e1va zhruba 4100 \u013eud\u00ed vo viac ako 20 krajin\u00e1ch.<\/p>\n
\u00daspech zna\u010dky spo\u010d\u00edva v neust\u00e1lom zlep\u0161ovan\u00ed svojich produktov a\u00a0pou\u017e\u00edvan\u00ed prvotriednych materi\u00e1lov. Napr\u00edklad, kvalita no\u017en\u00edc je starostlivo sledovan\u00e1 v tov\u00e1r\u0148ach Fiskars vo f\u00ednskom Billn\u00e4s. Po striktnej kontrole a testovan\u00ed tov\u00e1re\u0148 opustia iba prvotriedne produkty. Fiskars ver\u00ed, \u017ee \u013eudia si zasl\u00fa\u017eia len tie najlep\u0161ie n\u00e1stroje na plnenie be\u017en\u00fdch povinnost\u00ed. V\u00a0tomto duchu spolo\u010dnos\u0165 zamestn\u00e1va profesion\u00e1lov na v\u00fdvoj produktov. Napr\u00edklad, no\u017enice \u201eClassic Tailors\u201c vznikli v spolupr\u00e1ci s kraj\u010d\u00edrkami n\u00e1rodnej opery. Detsk\u00e9 no\u017enice \u201eFirst Kid\u2019s\u201c boli testovan\u00e9 priamo v ruk\u00e1ch detsk\u00fdch u\u017e\u00edvate\u013eov.<\/p>\n
Na z\u00e1klade t\u00fdchto v\u00fdskumn\u00fdch a\u00a0testovac\u00edch v\u00fdrobn\u00fdch procesov si produkty Fiskars pochva\u013euj\u00fa ka\u017edodenn\u00ed u\u017e\u00edvatelia \u010di remeseln\u00edci s\u00a0vysok\u00fdmi n\u00e1rokmi na kvalitu. Okrem \u0161pi\u010dkov\u00e9ho z\u00e1hradn\u00e9ho n\u00e1radia vyr\u00e1ba aj kvalitn\u00e9 kuchynsk\u00e9 potreby a pom\u00f4cky, ktor\u00e9 o\u010daria svoj\u00edm dizajnom.\u00a0A mnoho \u010fal\u0161ieho.<\/p>\n
V\u0161etko sa za\u010dalo no\u017enicami<\/b><\/p>\n
No\u017enice Fiskars Classic sa stali po\u010das svojej 45-ro\u010dnej hist\u00f3rie unik\u00e1tnym dizajnov\u00fdm k\u00faskom a e\u0161te st\u00e1le nena\u0161li rovnocenn\u00e9ho s\u00fapera na trhu. Strihanie ,,fiskarskami\u201c s\u00a0klasick\u00fdmi oran\u017eov\u00fdmi r\u00fa\u010dkami si pochva\u013euj\u00fa be\u017en\u00ed u\u017e\u00edvatelia i sk\u00fasen\u00ed profesion\u00e1li po celom svete. Ak niekto vie obchodova\u0165, tak je to ur\u010dite Fiskars. Spolo\u010dnos\u0165 za\u010dala s v\u00fdrobou v roku 1830 a odvtedy s\u00fa jej no\u017enice st\u00e1le najlep\u0161ie na trhu. Oran\u017eov\u00e9 plastov\u00e9 r\u00fa\u010dky uzreli svetlo sveta a\u017e koncom 60. rokov 20. storo\u010dia, ke\u010f \u0161peci\u00e1lna<\/p>\n
technol\u00f3gia ostrenia \u010depel\u00ed umo\u017enila masov\u00fa v\u00fdrobu. No\u017enice Fiskars s plastov\u00fdm \u00fachopom boli skuto\u010dnou inov\u00e1ciou, ktor\u00e1 spr\u00edstupnila top kvalitu be\u017en\u00fdm spotrebite\u013eom. Dodnes s\u00fa pre konkurenciu vzorom \u0161pi\u010dkov\u00e9ho dizajnu. Vzh\u013ead no\u017en\u00edc Fiskars tak, ako ich pozn\u00e1me dnes, m\u00e1 na svedom\u00ed medzin\u00e1rodne uzn\u00e1van\u00fd dizajn\u00e9r Olavi Lind\u00e9n. Kultov\u00fd dizajn no\u017en\u00edc Classic je notoricky zn\u00e1my v\u0161ade vo svete a\u00a0tvor\u00ed s\u00fa\u010das\u0165 trvalej v\u00fdstavy v M\u00fazeu modern\u00e9ho umenia v New Yorku.<\/p>\n
N\u00e1hodn\u00e1 oran\u017eov\u00e1<\/b><\/p>\n
Oran\u017eov\u00e1 farba rukov\u00e4t\u00ed no\u017en\u00edc vznikla vlastne n\u00e1hodou. Dizajn\u00e9r Olof B\u00e4ckstr\u00f6m spo\u010diatku navrhol \u010diernu, \u010derven\u00fa alebo zelen\u00fa farbu. Pri v\u00fdrobe prototypov sa pracovn\u00edk rozhodol najprv pou\u017ei\u0165 zvy\u0161n\u00fa oran\u017eov\u00fa farbu v stroji. T\u00e1 sa nakoniec dizajn\u00e9rom zap\u00e1\u010dila najviac a\u00a0pozn\u00e1me ju ako symbol \u0161ikovn\u00fdch, inovat\u00edvnych a\u00a0funk\u010dn\u00fdch produktov zna\u010dky Fiskars. Oran\u017eov\u00e1 farba Fiskars Orange\u00ae bola ofici\u00e1lne registrovan\u00e1 ako ochrann\u00e1 zn\u00e1mka v roku 2003 vo F\u00ednsku. Odvtedy smie t\u00fato farbu pri produkcii no\u017en\u00edc vyu\u017e\u00edva\u0165 jedine firma Fiskars.<\/p>\n
Fiskars je naozaj pre ka\u017ed\u00e9ho<\/b><\/p>\n
Skupina Fiskars vlastn\u00ed rozsiahle portf\u00f3lio medzin\u00e1rodne zn\u00e1mych zna\u010diek ako napr\u00edklad Iittala, Arabia, Gerber a Buster. V\u0161etky v\u00fdrobky sp\u00e1ja trad\u00edcia vysokej kvality, \u00fa\u010delovos\u0165, praktickos\u0165 a neust\u00e1le napredovanie k lep\u0161iemu. \u010ci ste mu\u017e, \u017eena alebo die\u0165a, \u010di preferujete kr\u00e1sne, \u0161t\u00fdlov\u00e9 dom\u00e1ce doplnky alebo praktick\u00e9, jednoduch\u00e9 n\u00e1radie, Fiskars v\u00e1m pon\u00faka t\u00fa najlep\u0161iu, rokmi overen\u00fa kvalitu. Sta\u010d\u00ed si vybra\u0165.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Inteligencia, kvalita, dizajn a pr\u00edbeh. Ak nie ste zrovna v\u00e1\u0161niv\u00ed z\u00e1hradk\u00e1ri \u010di dom\u00e1ci majstri, zna\u010dka Fiskars v\u00e1m mo\u017eno ve\u013ea nehovor\u00ed. \u010co je \u0161koda. Za svoj\u00edm menom toti\u017e skr\u00fdva \u00fa\u017easne in\u0161pirat\u00edvny, \u201eba\u0165ovsk\u00fd\u201c pr\u00edbeh najstar\u0161ej f\u00ednskej spolo\u010dnosti. Po 356 rokoch fungovania dnes Fiskars vykazuje \u010dist\u00fd zisk vo v\u00fd\u0161ke 748 mil. eur a\u00a0zamestn\u00e1va zhruba 4100 \u013eud\u00ed vo viac […]<\/p>\n","protected":false},"author":7,"featured_media":58739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-58738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nas-tip","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/58738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=58738"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/58738\/revisions"}],"predecessor-version":[{"id":58740,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/58738\/revisions\/58740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/58739"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=58738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=58738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=58738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}