{"id":60132,"date":"2014-08-22T10:03:38","date_gmt":"2014-08-22T08:03:38","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=60132"},"modified":"2014-08-22T10:03:38","modified_gmt":"2014-08-22T08:03:38","slug":"alza-kupila-publero-posilnuje-si-tak-poziciu-v-oblasti-elektronickych-medii","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2014\/08\/alza-kupila-publero-posilnuje-si-tak-poziciu-v-oblasti-elektronickych-medii\/","title":{"rendered":"Alza k\u00fapila Publero, posil\u0148uje si tak poz\u00edciu v oblasti elektronick\u00fdch m\u00e9di\u00ed"},"content":{"rendered":"<p>Alza.cz z\u00edskala majoritn\u00fd podiel u najv\u00e4\u010d\u0161ieho \u010desk\u00e9ho predajcu elektronick\u00fdch nov\u00edn a \u010dasopisov<\/p>\n<p>Bratislava 22. 8. 2014 \u2013 Najv\u00e4\u010d\u0161\u00ed \u010desk\u00fd elektronick\u00fd obchodn\u00edk Alza.cz z\u00edskal majoritn\u00fd podiel najv\u00e4\u010d\u0161ieho distrib\u00fatora a predajcu elektronick\u00e9ho predplatn\u00e9ho nov\u00edn a \u010dasopisov Publero a zaviazal sa investova\u0165 do \u010fal\u0161ieho rozvoja v\u00a0oblasti predaja elektronick\u00fdch \u010dasopisov. Minoritn\u00fdmi akcion\u00e1rmi zost\u00e1vaj\u00fa zakladatelia Publera Petr Korytar a Jakub Kade\u0159\u00e1bek.<\/p>\n<p>\u201eDlho sme h\u013eadali sp\u00f4sob vstupu na trh elektronick\u00fdch \u010dasopisov, o\u00a0 ktor\u00fdch\u00a0 sme presved\u010den\u00ed, \u017ee maj\u00fa bud\u00facnos\u0165. Nakoniec sme sa rozhodli spoji\u0165 sa s\u00a0t\u00fdmi najlep\u0161\u00edmi vo\u00a0svojej oblasti, spolo\u010dnos\u0165ou Publero. Oslovili n\u00e1s nielen svojou profesionalitou, ale predov\u0161etk\u00fdm entuziazmom a ve\u013ek\u00fdm nasaden\u00edm budova\u0165 nov\u00e9 veci,\u201c uv\u00e1dza \u0160\u00e1rka Jakoubkov\u00e1, PR mana\u017e\u00e9rka spolo\u010dnosti Alza.cz. Pre vydavate\u013ea je to kompletn\u00e1 platforma, ktor\u00e1 umo\u017en\u00ed jednoducho vst\u00fapi\u0165 do sveta digit\u00e1lnej distrib\u00facie ich obsahu a zasiahnu\u0165 viac \u010ditate\u013eov, ktor\u00ed tak z\u00edskaj\u00fa \u013eahk\u00fd pr\u00edstup k ich obsahu.<\/p>\n<p>\u010casopisy sa bud\u00fa pred\u00e1va\u0165 nielen cez s\u00fa\u010dasn\u00fd Publero port\u00e1l, ale do nieko\u013ek\u00fdch t\u00fd\u017ed\u0148ov bud\u00fa zaraden\u00e9 do portf\u00f3lia produktov Alza.cz. Doplnia tak ponuku digit\u00e1lneho obsahu v\u00a0sekcii Alza Media, ktor\u00e1 v s\u00fa\u010dasnosti zah\u0155\u0148a elektronick\u00e9 a audio knihy, software, hudbu, filmy a hry. \u201eV raste tejto kateg\u00f3rie vid\u00edme ve\u013ek\u00fd potenci\u00e1l, preto\u017ee elektronick\u00e9 \u010dasopisy s\u00fa v\u00a0porovnan\u00ed s papierov\u00fdmi lacnej\u0161ie, ekologickej\u0161ie a prin\u00e1\u0161aj\u00fa komfort pre \u010ditate\u013ea. Elektronick\u00e9 \u010dasopisy, rovnako ako \u010fal\u0161ie produkty v\u00a0tejto kateg\u00f3rii, umo\u017e\u0148uj\u00fa ma\u0165 stovky titulov v\u00a0jednom zariaden\u00ed. Zadov\u00e1\u017ei\u0165 si ich m\u00f4\u017eete kdeko\u013evek a odkia\u013eko\u013evek behom nieko\u013ek\u00fdch sek\u00fand a jednoducho z\u00edskate i star\u0161ie \u010d\u00edsla, v\u00a0be\u017enej predajnej sieti u\u017e nedostupn\u00e9,\u201c dod\u00e1va Jakoubkov\u00e1.<\/p>\n<p>Zakladatelia Publera Jakub Kade\u0159\u00e1bek a Petr Korytar vo firme zost\u00e1vaj\u00fa a bud\u00fa ju na\u010falej riadi\u0165. Jakub Kade\u0159\u00e1bek zost\u00e1va jedin\u00fdm konate\u013eom a riadite\u013eom a Petr Korytar \u0161\u00e9fom div\u00edzie publishingu a distrib\u00facie.<\/p>\n<p>Spolo\u010dnos\u0165 Publero s. r. o. p\u00f4sob\u00ed na \u010deskom trhu od roku 2010. Prostredn\u00edctvom digit\u00e1lnej distrib\u00facie elektronickej tla\u010de (noviny, \u010dasopisy, katal\u00f3gy) reaguje na celosvetov\u00fd pokles predaja klasick\u00fdch papierov\u00fdch tla\u010dov\u00edn. Publero v\u00a0s\u00fa\u010dasnej dobe distribuuje a pred\u00e1va v\u00a0elektronickej podobe takmer 1500 novinov\u00fdch, \u010dasopisov\u00fdch a katal\u00f3gov\u00fdch titulov vr\u00e1tane MF Dnes, E15, Eura, Forbesu, Liter\u00e1rn\u00edch novin \u010di \u010dasopisov Slun\u00ed\u010dko, Maxim, Playboy, dTest, Computer alebo SuperApple.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/cs.publero.com\/archive\/slovak-lines\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2014\/08\/publero_1.jpg\" alt=\"\" width=\"665\" height=\"246\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alza.cz z\u00edskala majoritn\u00fd podiel u najv\u00e4\u010d\u0161ieho \u010desk\u00e9ho predajcu elektronick\u00fdch nov\u00edn a \u010dasopisov Bratislava 22. 8. 2014 \u2013 Najv\u00e4\u010d\u0161\u00ed \u010desk\u00fd elektronick\u00fd obchodn\u00edk Alza.cz z\u00edskal majoritn\u00fd podiel najv\u00e4\u010d\u0161ieho distrib\u00fatora a predajcu elektronick\u00e9ho predplatn\u00e9ho nov\u00edn a \u010dasopisov Publero a zaviazal sa investova\u0165 do \u010fal\u0161ieho rozvoja v\u00a0oblasti predaja elektronick\u00fdch \u010dasopisov. Minoritn\u00fdmi akcion\u00e1rmi zost\u00e1vaj\u00fa zakladatelia Publera Petr Korytar a Jakub [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":60133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/60132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=60132"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/60132\/revisions"}],"predecessor-version":[{"id":60134,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/60132\/revisions\/60134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/60133"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=60132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=60132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=60132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}