{"id":61405,"date":"2014-11-14T13:52:40","date_gmt":"2014-11-14T11:52:40","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=61405"},"modified":"2014-11-14T13:52:40","modified_gmt":"2014-11-14T11:52:40","slug":"za-styri-roky-slovaci-kupili-na-zlavomat-sk-24-miliona-kuponov","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2014\/11\/za-styri-roky-slovaci-kupili-na-zlavomat-sk-24-miliona-kuponov\/","title":{"rendered":"Za \u0161tyri roky Slov\u00e1ci k\u00fapili na Z\u013eavomat.sk 2,4 mili\u00f3na kup\u00f3nov"},"content":{"rendered":"<p>Za \u0161tyri roky Slov\u00e1ci k\u00fapili na Z\u013eavomat.sk 2,4 mili\u00f3na kup\u00f3nov<br \/>\nSlov\u00e1ci cez Z\u013eavomat.sk nav\u0161t\u00edvili 32-tis\u00edckr\u00e1t akvaparky a\u00a0k\u00fapili 7 000 kalend\u00e1rov s\u00a0vlastn\u00fdmi fotkami<br \/>\nZa \u0161tyri roky existencie najv\u00e4\u010d\u0161ieho port\u00e1lu hromadn\u00e9ho nakupovania Z\u013eavomat.sk si k\u00fapili Slov\u00e1ci z\u013eavov\u00e9 kup\u00f3ny za rekordn\u00fdch 50 mili\u00f3nov \u20ac, \u010do je pribli\u017ene cena jednej plynovej elektr\u00e1rne alebo 2,5 kilometra dia\u013enic na Slovensku. Pohodln\u00fd a v\u00fdhodn\u00fd online n\u00e1kup si z\u00edskal srdcia spotrebite\u013eov, ktor\u00ed si mimoriadne ob\u013e\u00fabili najm\u00e4 n\u00e1kup dovoleniek a lok\u00e1lnych slu\u017eieb od lacnej pizze a\u017e po prezutie auta. \u201eV\u00a0novembri Z\u013eavomat na narodeninovej torte sfukuje svoju \u0161tvrt\u00fa svie\u010dku a jeho najkraj\u0161\u00edm dar\u010dekom je viac ne\u017e 2,4 mili\u00f3na predan\u00fdch kup\u00f3nov a takmer 400-tis\u00edc spokojn\u00fdch z\u00e1kazn\u00edkov, ktor\u00ed si v\u010faka najrozmanitej\u0161\u00edm akci\u00e1m u\u017e\u00edvaj\u00fa pestrej\u0161\u00ed \u017eivot,\u201c uviedol Rastislav Benka, marketingov\u00fd mana\u017e\u00e9r Z\u013eavomat.sk.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2014\/11\/pizza.jpg\" alt=\"\" \/>\u00a0<\/strong><\/p>\n<p><strong>Z\u00e1ujem o\u00a0luxus rastie<\/strong><\/p>\n<p>N\u00e1kupn\u00e9 spr\u00e1vanie \u013eud\u00ed na Z\u013eavomat.sk sa pod\u013ea neho za \u0161tyri roky v\u00fdrazne zmenilo. Zatia\u013e \u010do na za\u010diatku \u013eudia uprednost\u0148ovali najm\u00e4 vysok\u00e9 z\u013eavy a\u00a0ponuky s\u00a0n\u00edzkymi cenami, nesk\u00f4r sa preorientovali na v\u00fdhodn\u00fa k\u00fapu. \u201eV\u00a0s\u00fa\u010dasnosti z\u00e1kazn\u00edci na Z\u013eavomat.sk vyh\u013ead\u00e1vaj\u00fa preva\u017ene v\u00fdhodn\u00e9 ponuky \u2013 sleduj\u00fa pomer kvality a\u00a0ceny. Preto prudko rastie aj segment luxusnej\u0161\u00edch pon\u00fak, ako s\u00fa napr\u00edklad zahrani\u010dn\u00e9 dovolenky, m\u00f3da svetov\u00fdch zna\u010diek, plastick\u00e9 oper\u00e1cie \u010di elektronika,\u201c dodal R. Benka. Priemern\u00fd n\u00e1kup v\u00a0roku 2010 bol 5 eur, v\u00a0s\u00fa\u010dasnosti sa pohybuje okolo 25 eur.<\/p>\n<p>Trendom je okam\u017eit\u00fd n\u00e1kup cez smart zariadenia<\/p>\n<p>Na Z\u013eavomat.sk pravidelne nakupuje okolo 200-tis\u00edc z\u00e1kazn\u00edkov. Typick\u00fdm z\u00e1kazn\u00edkom je \u017eena s de\u0165mi vo veku 25 \u2013 35 rokov z\u00a0v\u00e4\u010d\u0161\u00edch miest, ktor\u00e1 nakupuje najm\u00e4 m\u00f3du a\u00a0pobyty.<\/p>\n<p>\u201ePre z\u00e1kazn\u00edkov pripravujeme neust\u00e1le mno\u017estvo noviniek a zlep\u0161en\u00ed, ktor\u00e9 im prines\u00fa e\u0161te v\u00e4\u010d\u0161ie pohodlie a\u00a0pr\u00edjemn\u00fd z\u00e1\u017eitok z\u00a0nakupovania online. Sledujeme celosvetov\u00fd trend \u2013 tzv. instant shopping \u2013 teda okam\u017eit\u00e9 nakupovanie cez smart zariadenia. Glob\u00e1lni online predajcovia hl\u00e1sia, \u017ee a\u017e 60 % transakci\u00ed sa u\u017e uskuto\u010d\u0148uje cez tablety a\u00a0smartf\u00f3ny. Preto chceme by\u0165 z\u00e1kazn\u00edkom \u010do najbli\u017e\u0161ie aj prostredn\u00edctvom na\u0161ej zlep\u0161enej mobilnej aplik\u00e1cie, cez ktor\u00fa m\u00f4\u017eu kedyko\u013evek a\u00a0r\u00fdchlo n\u00e1js\u0165 nielen z\u013eavy, ale aj in\u0161pir\u00e1cie na v\u00edkendov\u00fd program,\u201c dodal R. Benka.<\/p>\n<p>Syst\u00e9m nakupovania na Z\u013eavomat.sk umo\u017e\u0148uje z\u00e1kazn\u00edkom ka\u017ed\u00fa ponuku ohodnoti\u0165 hviezdi\u010dkami od 1 do 5 (najvy\u0161\u0161ie hodnotenie). Dlhodobo s\u00fa z\u00e1kazn\u00edkmi najlep\u0161ie hodnoten\u00e9 lok\u00e1lne slu\u017eby v Bratislave, v\u00fdrobky pre dom\u00e1cnos\u0165, m\u00f3da a\u00a0dovolenky, ktor\u00e9 s\u00fa na Z\u013eavomate z\u00e1kazn\u00edkmi ve\u013emi vyh\u013ead\u00e1van\u00e9 najm\u00e4 v letnej a zimnej sez\u00f3ne.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Najpred\u00e1vanej\u0161ie z\u013eavy po\u010das \u0161tvorro\u010dnej existencie Z\u013eavomat.sk:<\/strong><\/p>\n<p>Najviac predan\u00fdch kup\u00f3nov za 4 roky existencie Z\u013eavomat.sk:<\/p>\n<ol>\n<li>Celodenn\u00fd vstup do akvaparku Tatralandia (26 002 kup\u00f3nov)<\/li>\n<li>R\u00fdchlorast\u00faca tuja SMARAGD (11 643 kup\u00f3nov)<\/li>\n<li>Vstup do 5D kina (10 703 kup\u00f3nov)<\/li>\n<li>Fotokalend\u00e1r z vlastn\u00fdch fotografi\u00ed (7 073 kup\u00f3nov)<\/li>\n<li>Celodenn\u00fd vstup do Aqualandu Moravia (6 770 kup\u00f3nov)<\/li>\n<\/ol>\n<p style=\"text-align: center;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2014\/11\/foto_dar\u010deky1.jpg\" alt=\"foto_dar\u010deky1\" width=\"562\" height=\"424\" \/><\/p>\n<p>Naj\u017eiadanej\u0161ie z\u013eavy \u2013 DOVOLENKY:<\/p>\n<ol>\n<li>wellness a\u00a0k\u00fape\u013en\u00e9 pobyty<\/li>\n<li>akvaparky<\/li>\n<li>ly\u017eiarske pobyty<\/li>\n<li>z\u00e1\u017eitkov\u00e9 silvestrovsk\u00e9 pobyty<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2014\/11\/Zlavomat_dovolenka-1024x714.jpg\" alt=\"Zlavomat_dovolenka\" width=\"654\" height=\"456\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Naj\u017eiadanej\u0161ie z\u013eavy \u2013 TOVAR:<\/p>\n<ol>\n<li>fotodar\u010deky (kalend\u00e1re, tapety, \u0161\u00e1lky, knihy.. s vlastn\u00fdmi fotografiami)<\/li>\n<li>doplnky do dom\u00e1cnosti<\/li>\n<li>m\u00f3dne vychyt\u00e1vky<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2014\/11\/sushi_sety-1024x1024.jpg\" alt=\"sushi_sety\" width=\"622\" height=\"622\" \/><\/p>\n<p>Naj\u017eiadanej\u0161ie z\u013eavy \u2013 LOK\u00c1LNE SLU\u017dBY:<\/p>\n<ol>\n<li>mas\u00e1\u017ee \u2013 ve\u013ekej ob\u013eube sa te\u0161ia najm\u00e4 thajsk\u00e9 mas\u00e1\u017ee<\/li>\n<li>vstupy do wellness centier<\/li>\n<li>gastro ponuky \u2013 od p\u00edzz a\u017e po degusta\u010dn\u00e9 menu<\/li>\n<li>\u0161peci\u00e1lne z\u00e1\u017eitky a z\u00e1bava \u2013 vyhliadka z UFO v Bratislave s\u00a0drinkom, n\u00e1v\u0161tevy \u017eiv\u00fdch escape hier (The Room&#8230;)<\/li>\n<\/ol>\n<p>Prekvapenia \u2013 ve\u013ek\u00fd z\u00e1ujem z\u00e1kazn\u00edkov:<\/p>\n<ul>\n<li>multifunk\u010dn\u00e1 karta do pe\u0148a\u017eenky so 14 funkciami (1 022 ks)<\/li>\n<li>farebn\u00e9 gumi\u010dky na splietanie n\u00e1ramkov (3 000 ks)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Zdroj: Z\u013eavomat.sk (2010 \u2013 2014)<br \/>\nO\u00a0Z\u013eavomat.sk<\/p>\n<p>Najv\u00e4\u010d\u0161\u00ed port\u00e1l zliav Z\u013eavomat.sk funguje na slovenskom trhu od\u00a0roku 2010. Slu\u017eby port\u00e1lu doteraz vyu\u017eilo viac ako 5 000 dom\u00e1cich a\u00a0zahrani\u010dn\u00fdch firiem na propag\u00e1ciu a\u00a0predaj svojich slu\u017eieb a\u00a0produktov. Na port\u00e1li od za\u010diatku jeho fungovania nak\u00fapilo takmer 400 &#8211; tis\u00edc z\u00e1kazn\u00edkov, ktor\u00ed tak u\u0161etrili viac ako 50 mili\u00f3nov eur za oble\u010denie, dovolenky, \u0161port, z\u00e1\u017eitky, gastron\u00f3miu,\u00a0v\u00fdrobky \u010di wellness a skr\u00e1\u0161\u013eovacie slu\u017eby. Slovensk\u00fd Z\u013eavomat.sk patr\u00ed do nadn\u00e1rodnej skupiny Slevomat Group, ktor\u00e1 p\u00f4sob\u00ed v\u00a0\u0161iestich krajin\u00e1ch strednej a\u00a0v\u00fdchodnej Eur\u00f3py \u2013 okrem Slovenska v \u010ceskej republike, Ma\u010farsku, Est\u00f3nsku, Loty\u0161sku a Litve. Skupina celkovo zamestn\u00e1va okolo 500 \u013eud\u00ed, z\u00a0toho 60 na Slovensku. V\u00a0roku 2013 obrat spolo\u010dnosti Z\u013eavomat.sk na Slovensku vzr\u00e1stol o\u00a071 % na 16,2 mili\u00f3na eur (z toho 0,8 mili\u00f3na tvoria tr\u017eby za predaj tovarov cez vlastn\u00fa distribu\u010dn\u00fa spolo\u010dnos\u0165) a obrat skupiny Slevomat Group v\u00a0\u010cesku a\u00a0na Slovensku dosiahol 55 mili\u00f3nov eur. Firma pribli\u017ene desatinu obratu investuje ro\u010dne do rozvoja a inov\u00e1ci\u00ed \u2013 najm\u00e4 do zlep\u0161enia slu\u017eieb pre z\u00e1kazn\u00edkov a\u00a0kontroly kvality. Spolo\u010dnos\u0165 odme\u0148uje vern\u00fdch z\u00e1kazn\u00edkov bonusmi vo forme kreditu. Ro\u010dne tak Z\u013eavomat.sk vracia z\u00e1kazn\u00edkom ako po\u010fakovanie za opakovan\u00e9 n\u00e1kupy pribli\u017ene 200-tis\u00edc eur. Viac na <a href=\"http:\/\/www.zlavomat.sk\">www.zlavomat.sk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za \u0161tyri roky Slov\u00e1ci k\u00fapili na Z\u013eavomat.sk 2,4 mili\u00f3na kup\u00f3nov Slov\u00e1ci cez Z\u013eavomat.sk nav\u0161t\u00edvili 32-tis\u00edckr\u00e1t akvaparky a\u00a0k\u00fapili 7 000 kalend\u00e1rov s\u00a0vlastn\u00fdmi fotkami Za \u0161tyri roky existencie najv\u00e4\u010d\u0161ieho port\u00e1lu hromadn\u00e9ho nakupovania Z\u013eavomat.sk si k\u00fapili Slov\u00e1ci z\u013eavov\u00e9 kup\u00f3ny za rekordn\u00fdch 50 mili\u00f3nov \u20ac, \u010do je pribli\u017ene cena jednej plynovej elektr\u00e1rne alebo 2,5 kilometra dia\u013enic na Slovensku. Pohodln\u00fd [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":61407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,54],"tags":[],"class_list":["post-61405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radim-vam","category-reklamna-ponuka","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/61405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=61405"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/61405\/revisions"}],"predecessor-version":[{"id":61412,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/61405\/revisions\/61412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/61407"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=61405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=61405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=61405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}