Nov\u00e1 organiza\u010dn\u00e1 \u0161trukt\u00fara hotelovej\u00a0skupiny Best Western v Eur\u00f3pe<\/p>\n
Best Western ohlasuje nov\u00fa organiza\u010dn\u00fa \u0161trukt\u00faru v Eur\u00f3pe. Zl\u00fa\u010denie troch region\u00e1lnych organiz\u00e1ci\u00ed Best Western v Eur\u00f3pe povedie k posilneniu marketingu a predaja. Od janu\u00e1ra 2016 sa bude stara\u0165 o pribli\u017ene 260 individu\u00e1lnych Best Western hotelov v desiatich krajin\u00e1ch Nemecko, Rak\u00fasko, \u0160vaj\u010diarsko, Lichten\u0161tajnsko, Luxembursko, \u010cesk\u00e1 republika, Slovensko, Ma\u010farsko, Slovinsko a Chorv\u00e1tsko nov\u00e1 centr\u00e1la Best Western Hotels Central Europe GmbH so s\u00eddlom v nemeckom Eschborne a\u00a0jej region\u00e1lne kancel\u00e1rie vo Viedni a vo \u0161vaj\u010diarskom Berne. Nov\u00e1 organiza\u010dn\u00e1 \u0161trukt\u00fara umo\u017en\u00ed v bud\u00facnosti lep\u0161\u00ed pr\u00edstup k nov\u00fdm cie\u013eov\u00fdm trhom a spolo\u010dne vytv\u00e1ra\u0165 v\u00e4\u010d\u0161ie synergie.<\/p>\n
<\/p>\n
Best Western pl\u00e1nuje na eur\u00f3pskom kontinente nov\u00fa organiza\u010dn\u00fa \u0161trukt\u00faru. Od janu\u00e1ra 2016 bude nov\u00e1 spolo\u010dnos\u0165 Best Western Hotels Central Europe GmbH presadzova\u0165 na trhu spolo\u010dne individu\u00e1lne hotely z desiatich kraj\u00edn Nemecka, Rak\u00faska, \u0160vaj\u010diarska, Lichten\u0161tajnska, Luxemburska, \u010ceskej republiky, Slovenska, Ma\u010farska, Slovinska a Chorv\u00e1tska. Popri centr\u00e1le v Eschborne (Nemecko) sa zriadia region\u00e1lne kancel\u00e1rie vo Viedni (Rak\u00fasko) a v Berne (\u0160vaj\u010diarsko). Novou \u0161trukt\u00farou sa spoja doteraj\u0161ie tri decentralizovane organizovan\u00e9 region\u00e1lne organiz\u00e1cie Best Western Hotels Deutschland GmbH, ktor\u00e1 dnes zodpoved\u00e1 za pribli\u017ene 200 hotelov v Nemecku a Luxembursku, Best Western Hotelreservierungs-GmbH, ktor\u00e1 sa ako region\u00e1lna servisn\u00e1 centr\u00e1la star\u00e1 z Viedne o pribli\u017ene 70 hotelov v Rak\u00fasku, \u010ceskej republike, Ma\u010farsku, Slovinsku, Chorv\u00e1tsku, Srbsku, \u010ciernej Hore, Maced\u00f3nsku a na Slovensku, a Best Western Swiss Hotels, ktor\u00e1 zo \u0161vaj\u010diarskeho Bernu spravuje 33 hotelov. Vznikne tak jedna spolo\u010dn\u00e1 organiz\u00e1cia s\u00a0pribli\u017ene 260 hotelmi vo svojom portf\u00f3liu. Krajiny Srbsko, \u010cierna Hora a\u00a0Maced\u00f3nsko s\u00a0celkovo \u00f4smimi hotelmi, ktor\u00e9 dnes spadaj\u00fa pod Best Western Hotelreservierungs-GmbH, prejd\u00fa od janu\u00e1ra 2016 pod gr\u00e9cku centr\u00e1lu Best Western Greece, odkia\u013e bude mo\u017en\u00e9 zabezpe\u010di\u0165 s\u00a0hotelmi z\u00a0t\u00fdchto kraj\u00edn u\u017e\u0161iu spolupr\u00e1cu. Best Western Greece u\u017e dnes zodpoved\u00e1 za krajiny Gr\u00e9cko, Alb\u00e1nsko, Arm\u00e9nsko, Bulharsko, Cyprus, Rumunsko, Libanon a S\u00fdria. \u201eNa\u0161a doteraj\u0161ia organiz\u00e1cia Best Western sa roz\u0161\u00edri a z\u00edska od 2016 e\u0161te viac na sile. To, \u010do si v\u00e1\u017eia na\u0161i hostia na Best Western ako celosvetovej zna\u010dke, n\u00e1jde odozvu v novej organiza\u010dnej \u0161trukt\u00fare. Budeme ma\u0165 lep\u0161\u00ed pr\u00edstup na nov\u00e9, d\u00f4le\u017eit\u00e9 cie\u013eov\u00e9 trhy a spolo\u010dne budeme vytv\u00e1ra\u0165 v\u00e4\u010d\u0161ie synergie, aby sme boli pre na\u0161e hotely e\u0161te viac efekt\u00edvni. T\u00fdmto krokom sa Best Western v Eur\u00f3pe e\u0161te viac zomkne, aby silnej\u0161ie vystupoval na trhu a \u00faspe\u0161nej\u0161ie spravoval trhy\u201c, hovor\u00ed Marcus Smola, konate\u013e spolo\u010dnosti Best Western Hotels Deutschland GmbH, ktor\u00fd sa od roku 2016 stane konate\u013eom spolo\u010dnosti Best Western Hotels Central Europe GmbH so s\u00eddlom v\u00a0nemeckom Eschborne. \u201eHotelieri z\u00a0Rak\u00faska, Slovenska, \u010ceskej republiky, Slovinska, Ma\u010farska a\u00a0Chorv\u00e1tska vopred ods\u00fahlasili tento historick\u00fd krok, ktor\u00fd prinesie ka\u017ed\u00e9mu jedn\u00e9mu hotelu vo v\u0161etk\u00fdch krajin\u00e1ch ve\u013ek\u00e9 v\u00fdhody v\u00a0oblasti marketingu a\u00a0predaja, preto\u017ee ve\u013ea na\u0161ich hotelov m\u00e1 svoj cie\u013eov\u00fd trh pr\u00e1ve v Nemecku\u201c, dop\u013a\u0148a Ivona Meissner, konate\u013eka Best Western Hotelreservierungs-GmbH, a Christian Hofer, prezident Best Western Hotelreservierungs-GmbH, ktor\u00fd vedie dva rak\u00faske Best Western hotely vo Viedni a Kitzb\u00fcheli. \u201eNa\u0161i Best Western hotelieri sa te\u0161ia na intenz\u00edvnej\u0161iu cezhrani\u010dn\u00fa spolupr\u00e1cu, z ktorej bud\u00fa profitova\u0165 v\u0161etky na\u0161e hotely\u201c, dod\u00e1va Hofer a Meissner.<\/p>\n
\u00a0<\/strong><\/p>\n B\u00fara\u0165 hranice \u2013 silnej\u0161\u00ed marketing v\u010faka f\u00fazie<\/strong><\/p>\n Vytv\u00e1ra\u0165 nadregion\u00e1lne synergie, \u0161etri\u0165 n\u00e1klady a\u00a0 \u00faspe\u0161nej\u0161ie pracova\u0165 v\u00a0prospech v\u0161etk\u00fdch hotelov je cie\u013eom f\u00fazie doteraj\u0161\u00edch troch region\u00e1lnych organiz\u00e1ci\u00ed Best Western do jednej, ktor\u00e1 aj na\u010falej zostane vo vlastn\u00edctve jednotliv\u00fdch Best Western hotelierov. \u201eZ trhov\u00e9ho h\u013eadiska je tento krok ve\u013emi pozit\u00edvny, lebo na\u0161e portf\u00f3lio zatrakt\u00edvnime pre v\u0161etk\u00fdch na\u0161ich z\u00e1kazn\u00edkov v t\u00fdchto krajin\u00e1ch. Rozhodnutie vytvori\u0165 jednu spolo\u010dn\u00fa organiz\u00e1ciu n\u00e1m umo\u017en\u00ed posilni\u0165 cezhrani\u010dn\u00fd marketing\u201c, hovor\u00ed Smola. \u201eOkrem toho budeme kl\u00e1s\u0165 v\u00e4\u010d\u0161\u00ed d\u00f4raz na synergie, preto\u017ee pr\u00edde k zl\u00fa\u010deniu mnoh\u00fdch logistick\u00fdch a administrat\u00edvnych oblast\u00ed. T\u00fdmto docielime zna\u010dn\u00e9\u00a0 \u00faspory, ktor\u00e9 budeme m\u00f4c\u0165 vyu\u017ei\u0165 v\u00a0prospech marketingu celej hotelovej skupiny Best Western.\u201c<\/p>\n <\/p>\n Nov\u00fd n\u00e1zov Best Western Hotels Central Europe<\/strong><\/p>\n Od roku 2016 ponesie nadregion\u00e1lna organiz\u00e1cia n\u00e1zov \u201eBest Western Hotels Central Europe\u201c. \u201eNa\u0161im hotelom z\u00a0ve\u013ek\u00e9ho, spolo\u010dn\u00e9ho regi\u00f3nu, ktor\u00fd bude zah\u0155\u0148a\u0165 krajiny Rak\u00fasko, \u0160vaj\u010diarsko, Nemecko, Luxembursko, Lichten\u0161tajnsko, \u010cesk\u00fa republiku, Slovensko, Ma\u010farsko, Slovinsko a\u00a0Chorv\u00e1tsko, budeme m\u00f4c\u0165 pon\u00faka\u0165 e\u0161te lep\u0161\u00ed servis. Servisn\u00e1 centr\u00e1la nov\u00e9ho regi\u00f3nu s desiatimi krajinami bude ma\u0165 svoje s\u00eddlo v nemeckom Eschborne. Existova\u0165 bud\u00fa tie\u017e kancel\u00e1rie Best Western vo Viedni a Berne (\u0160vaj\u010diarsko)\u201c, hovor\u00ed Ivona Meissner, ktor\u00e1 aj od roku 2016 bude pracova\u0165 pre Best Western vo viedenskej kancel\u00e1rii. \u00dalohou kancel\u00e1ri\u00ed bude poskytova\u0165 hotelom podporu v oblasti kontroly kvality, predaja a akviz\u00edcie nov\u00fdch \u010dlensk\u00fdch hotelov Best Western na Slovensku, v Rak\u00fasku, \u010ceskej republike, Ma\u010farsku, Slovinsku a Chorv\u00e1tsku.<\/p>\n <\/p>\n V ruk\u00e1ch Best Western hotelierov: rozhodovacie gr\u00e9mium a poradn\u00fd zbor<\/strong><\/p>\n Nov\u00e1 spolo\u010dnos\u0165 Best Western Hotels Central Europe GmbH sa v\u010dlen\u00ed do s\u00fa\u010dasnej nemeckej materskej spolo\u010dnosti DEHAG Hotel Service AG so s\u00eddlom v Eschborne. Akcion\u00e1rmi DEHAG Hotel Service AG s\u00fa v\u00fdlu\u010dne Best Western hotelieri \u2013 majitelia alebo prev\u00e1dzkovatelia Best Western hotelov. Doteraz s\u00fa vlastn\u00edkmi DEHAG akci\u00ed Best Western hotelieri z Nemecka a Luxemburska. Po roz\u0161\u00edren\u00ed Best Western organiz\u00e1cie sa stan\u00fa akcion\u00e1rmi spolo\u010dnosti DEHAG Hotel Service AG aj Best Western hotely v Rak\u00fasku a vo \u0160vaj\u010diarsku. T\u00fdm sa zabezpe\u010d\u00ed, \u017ee zna\u010dka Best Western zostane aj na\u010falej v ruk\u00e1ch a vo vlastn\u00edctve jednotliv\u00fdch Best Western hotelierov. V\u0161etky Best Western hotely z desiatich kraj\u00edn bud\u00fa zast\u00fapen\u00e9 v\u00a0rozhodovacom gr\u00e9miu, v\u00a0ktorom bud\u00fa ma\u0165 po jednom hlase. Spolo\u010dne bud\u00fa rozhodova\u0165 o smerovan\u00ed a strat\u00e9gi\u00e1ch zna\u010dky, adapt\u00e1cii a zmen\u00e1ch v zmluve upravuj\u00facej vz\u00e1jomn\u00fa spolupr\u00e1cu, slu\u017eb\u00e1ch servisnej centr\u00e1ly, pr\u00e1vach a povinnostiach hotelov a krit\u00e9ri\u00e1ch \u0161tandardov kvality. Okrem toho bude ma\u0165 toto gr\u00e9mium reprezentat\u00edvny poradn\u00fd zbor, v ktorom bud\u00fa zast\u00fapen\u00ed zvolen\u00ed hotelieri zo v\u0161etk\u00fdch regi\u00f3nov novej organiz\u00e1cie.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Best Western<\/em><\/strong> je medzin\u00e1rodn\u00e1 hotelov\u00e1 skupina, ktor\u00e1 kladie ve\u013ek\u00fd d\u00f4raz na kvalitu. Pod jednu zna\u010dku zdru\u017euje cez 4.000 s\u00fakromne a nez\u00e1visle veden\u00fdch hotelov\u00a0 vo viac ako 90 krajin\u00e1ch. T\u00fdm je\u00a0 Best Western najv\u00e4\u010d\u0161ou hotelovou sie\u0165ou na svete. Jej cie\u013eom je zvy\u0161ova\u0165 hospod\u00e1rsky \u00faspech a\u00a0konkurencieschopnos\u0165 partnersk\u00fdch hotelov. <\/em>Best Western Hotels Central Europe GmbH sa bude od roku 2016 stara\u0165 o pribli\u017ene 260 hotelov v desiatich krajin\u00e1ch Nemecko, Rak\u00fasko, \u0160vaj\u010diarsko, Luxembursko, Lichten\u0161tajnsko, \u010cesk\u00e1 republika, Slovensko, Ma\u010farsko, Slovinsko a\u00a0Chorv\u00e1tsko. Popri centr\u00e1le v\u00a0nemeckom Eschborne bud\u00fa existova\u0165 region\u00e1lne kancel\u00e1rie vo Viedni a\u00a0Berne. <\/em>Mestsk\u00e9, kongresov\u00e9 a resort hotely zna\u010dky Best Western zaru\u010duj\u00fa na celom svete jednotn\u00e9 \u0161tandardy kvality. Z\u00e1rove\u0148 si ponech\u00e1vaj\u00fa svoj individu\u00e1lny \u0161t\u00fdl a svoju nez\u00e1vislos\u0165. Okrem z\u00e1kladnej kateg\u00f3rie pon\u00faka Best Western kateg\u00f3rie Best Western Plus<\/strong> a\u00a0Best Western Premier<\/strong>, ktor\u00e9 sa od seba l\u00ed\u0161ia atmosf\u00e9rou, dizajnom, ako aj doplnkov\u00fdmi slu\u017ebami a vybaven\u00edm.<\/em><\/p>\n Pripojen\u00edm k\u00a0zna\u010dke profituj\u00fa jednotliv\u00e9 hotely z\u00a0rozsiahlych marketingov\u00fdch a\u00a0predajn\u00fdch aktiv\u00edt zameran\u00fdch na v\u0161etky v\u00fdznamn\u00e9 trhov\u00e9 segmenty a\u00a0ich cie\u013eov\u00e9 skupiny. Best Western poskytuje najmodernej\u0161ie sp\u00f4soby predaja a\u00a0komunik\u00e1cie. V\u0161etky hotely s\u00fa uveden\u00e9 v\u00a0elektronick\u00fdch distribu\u010dn\u00fdch kan\u00e1loch celosvetov\u00e9ho rezerva\u010dn\u00e9ho syst\u00e9mu a\u00a0optim\u00e1lne prezentovan\u00e9 s\u00a0mo\u017enos\u0165ou ich rezerv\u00e1cie v\u00a0internete. Best Western disponuje vlastnou rezerva\u010dnou centr\u00e1lou. Vernostn\u00fd program Best Western Rewards\u00ae<\/sup> m\u00e1 vo svete cez 24 mili\u00f3nov \u010dlenov. <\/em><\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Nov\u00e1 organiza\u010dn\u00e1 \u0161trukt\u00fara hotelovej\u00a0skupiny Best Western v Eur\u00f3pe Best Western ohlasuje nov\u00fa organiza\u010dn\u00fa \u0161trukt\u00faru v Eur\u00f3pe. Zl\u00fa\u010denie troch region\u00e1lnych organiz\u00e1ci\u00ed Best Western v Eur\u00f3pe povedie k posilneniu marketingu a predaja. Od janu\u00e1ra 2016 sa bude stara\u0165 o pribli\u017ene 260 individu\u00e1lnych Best Western hotelov v desiatich krajin\u00e1ch Nemecko, Rak\u00fasko, \u0160vaj\u010diarsko, Lichten\u0161tajnsko, Luxembursko, \u010cesk\u00e1 republika, Slovensko, Ma\u010farsko, […]<\/p>\n","protected":false},"author":7,"featured_media":65715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-65714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/65714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=65714"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/65714\/revisions"}],"predecessor-version":[{"id":65716,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/65714\/revisions\/65716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/65715"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=65714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=65714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=65714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}