{"id":67452,"date":"2015-08-07T09:55:28","date_gmt":"2015-08-07T07:55:28","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=67452"},"modified":"2015-08-07T09:55:28","modified_gmt":"2015-08-07T07:55:28","slug":"tip-na-cestovanie","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2015\/08\/tip-na-cestovanie\/","title":{"rendered":"Tip na cestovanie"},"content":{"rendered":"<p>Inovat\u00edvna v\u00fdstava \u201eLess limit \u2013 More sky\u201c: BMW Welt Mn\u00edchov a Brand Stores Par\u00ed\u017e a Brusel predstavuj\u00fa BMW radu 2 Cabrio<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2015\/08\/P90190828_lowRes.jpg\" alt=\"\" \/><\/p>\n<p>Na \u0161peci\u00e1lnej inovat\u00edvnej v\u00fdstave \u201eLess limit \u2013 More sky\u201c sa BMW Group do septembra 2015 venuje prezent\u00e1cii nov\u00e9ho BMW radu 2 Cabrio. V\u00fdstava, ktor\u00e1 opticky nadv\u00e4zuje na komunika\u010dn\u00fa kampa\u0148 nov\u00e9ho automobilu, podporuje jeho medzin\u00e1rodn\u00fa prezent\u00e1ciu a\u00a0m\u00f4\u017eete ju nav\u0161t\u00edvi\u0165 v BMW Welt v Mn\u00edchove a\u00a0v BMW Brand Stores v Par\u00ed\u017ei a Bruseli. Tento koncept \u2013 mix interakt\u00edvnej v\u00fdstavy a umeleckej in\u0161tal\u00e1cie \u2013 umo\u017e\u0148uje za\u017ei\u0165 model zvl\u00e1\u0161tnym sp\u00f4sobom. Okrem kabrioletu n\u00e1jdu n\u00e1v\u0161tevn\u00edci v centre v\u00fdstavn\u00e9ho priestoru aj umeleck\u00e9 dielo z dizajnov\u00fdch stoli\u010diek Panton od zna\u010dky Vitra. Inovat\u00edvnym prvkom inscen\u00e1cie je nadrozmern\u00fd zrkadlov\u00fd kaleidoskop, ktor\u00fd m\u00f4\u017eu n\u00e1v\u0161tevn\u00edci prostredn\u00edctvom spr\u00e1v na Twitteri ot\u00e1\u010da\u0165. Takto mo\u017eno vozidlo sledova\u0165 z najrozli\u010dnej\u0161\u00edch perspekt\u00edv. Touto kombin\u00e1ciou dizajn\u00e9rskych prvkov, umeleckej in\u0161tal\u00e1cie a\u00a0interakt\u00edvnej digit\u00e1lnej v\u00fdstavy vytv\u00e1ra BMW Group celkov\u00fd v\u00fdnimo\u010dn\u00fd z\u00e1\u017eitok.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201eExperiential Marketing\u201c vytv\u00e1ra nov\u00fd form\u00e1t z\u00e1\u017eitku<\/strong><\/p>\n<p>V\u00fdstava pon\u00faka n\u00e1v\u0161tevn\u00edkovi interakt\u00edvny z\u00e1\u017eitok z vozidla. V BMW Welt v Mn\u00edchove a v\u00a0Brand Store v Bruseli bol pred biele BMW radu 2 Cabrio umiestnen\u00fd rotuj\u00faci kaleidoskop zo zrkadlov\u00e9ho skla o priemere takmer \u0161tyri metre, ktor\u00fd vozidlo a\u00a0dekor\u00a0v\u00fdstavy lom\u00ed v\u00a0rozli\u010dn\u00fdch uhloch a perspekt\u00edvach. Prostredn\u00edctvom Twittera\u00a0 a\u00a0pou\u017eit\u00edm hashtagov #BMWDesignDriven v kombin\u00e1cii s volite\u013en\u00fdmi k\u013e\u00fa\u010dov\u00fdmi slovami, ktor\u00e9 popisuj\u00fa v\u00fdstavu a kabriolet, m\u00f4\u017eu n\u00e1v\u0161tevn\u00edci kaleidoskop ot\u00e1\u010da\u0165 dlh\u0161ie. Dobu ot\u00e1\u010dania ur\u010duje po\u010det k\u013e\u00fa\u010dov\u00fdch slov. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa napr\u00edklad #bmw, #cabrio, #vitra, #flamingo alebo #sunshine. Prepojen\u00edm s\u00a0Twitterom oslovuje BMW mlad\u00fdch orientuj\u00facich sa na nov\u00e9 trendy, ktorej s\u00fa soci\u00e1lne m\u00e9di\u00e1 mimoriadne bl\u00edzke. Mlad\u00ed \u013eudia cez chat zdie\u013eaj\u00fa so svojimi priate\u013emi to, \u010do na mieste za\u017eili. Okrem toho sa pou\u017e\u00edvatelia Twittera m\u00f4\u017eu z\u00fa\u010dastni\u0165 s\u00fa\u0165a\u017ee.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2015\/08\/P90190862_lowRes.jpg\" alt=\"\" \/><\/p>\n<p>Okrem kaleidoskopu sa v BMW Brand Store v Bruseli pou\u017e\u00edva laserov\u00e1 fr\u00e9za ako \u010fal\u0161\u00ed dizajnov\u00fd prvok na interakciu s n\u00e1v\u0161tevn\u00edkmi. Portr\u00e9tov\u00e9 fotografie sa transformuj\u00fa pomocou \u0161peci\u00e1lneho softv\u00e9ru a\u00a0laserovej fr\u00e9zy na vysoko estetick\u00e9 obrazy s\u00a0dierovanou \u0161trukt\u00farou, ktor\u00e9 si n\u00e1v\u0161tevn\u00edci m\u00f4\u017eu zobra\u0165 domov.<\/p>\n<p>&nbsp;<\/p>\n<p>Interakt\u00edvne a vyspel\u00e9 technick\u00e9 v\u00fdstavn\u00e9 prvky v Mn\u00edchove, Bruseli a Par\u00ed\u017ei nevytv\u00e1raj\u00fa pre n\u00e1v\u0161tevn\u00edka iba inovat\u00edvny z\u00e1\u017eitok, ale prezentuj\u00fa aj najvy\u0161\u0161ie technologick\u00e9 n\u00e1roky zna\u010dky BMW na svoje produkty.<\/p>\n<p>&nbsp;<\/p>\n<p>A\u017e do polovice septembra 2015 m\u00f4\u017eu n\u00e1v\u0161tevn\u00edci BMW Welt a BMW Brand Stores v Bruseli a Par\u00ed\u017ei nav\u0161t\u00edvi\u0165 v\u00fdstavu \u201eLess limit \u2013 More sky\u201c. BMW Group \u0148ou vytvorila inovat\u00edvny a integrovan\u00fd medzin\u00e1rodn\u00fd v\u00fdstavn\u00fd koncept na uvedenie\u00a0 prv\u00fdch BMW radu 2 Cabrio.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inovat\u00edvna v\u00fdstava \u201eLess limit \u2013 More sky\u201c: BMW Welt Mn\u00edchov a Brand Stores Par\u00ed\u017e a Brusel predstavuj\u00fa BMW radu 2 Cabrio Na \u0161peci\u00e1lnej inovat\u00edvnej v\u00fdstave \u201eLess limit \u2013 More sky\u201c sa BMW Group do septembra 2015 venuje prezent\u00e1cii nov\u00e9ho BMW radu 2 Cabrio. V\u00fdstava, ktor\u00e1 opticky nadv\u00e4zuje na komunika\u010dn\u00fa kampa\u0148 nov\u00e9ho automobilu, podporuje jeho medzin\u00e1rodn\u00fa [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":67453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-67452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobily","category-real-estate","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/67452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=67452"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/67452\/revisions"}],"predecessor-version":[{"id":67456,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/67452\/revisions\/67456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/67453"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=67452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=67452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=67452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}