Presne cielen\u00e9 online reklamn\u00e9 kampane, intenz\u00edvna prezent\u00e1cia na trhoch kraj\u00edn V4, spolupr\u00e1ca s palubn\u00fdmi \u010dasopismi \u010desk\u00fdch vlakov\u00fdch dopravcov, glob\u00e1lna kampa\u0148 na telev\u00edznej stanici Eurosport, \u00fa\u010das\u0165 na ve\u013etrhoch cestovn\u00e9ho ruchu, infocesty zahrani\u010dn\u00fdch novin\u00e1rov na Slovensko a spolupr\u00e1ca s krajsk\u00fdmi a oblastn\u00fdmi organiz\u00e1ciami cestovn\u00e9ho ruchu. Reklamn\u00e9 aktivity Slovenskej agent\u00fary pre cestovn\u00fd ruch (SACR) prin\u00e1\u0161aj\u00fa ovocie. Za prv\u00fdch \u0161es\u0165 mesiacov tohto roka sa n\u00e1v\u0161tevnos\u0165 Slovenska zv\u00fd\u0161ila o takmer 10 percent a prekonala rekordn\u00fd rok 2013.<\/p>\n
Pod\u013ea \u00fadajov \u0160tatistick\u00e9ho \u00faradu SR si cestovn\u00fd ruch na Slovensku za prv\u00fd polrok 2015 pripisuje v\u00fdrazn\u00fd medziro\u010dn\u00fd rast. Na\u0161u krajinu si za svoju dovolenkov\u00fa destin\u00e1ciu zvolilo 1,894 mili\u00f3na cestovate\u013eov, \u010do predstavuje medziro\u010dn\u00fd n\u00e1rast o takmer 10 percent.<\/p>\n
Zo zahrani\u010dia pri\u0161lo 734 000 n\u00e1v\u0161tevn\u00edkov (+ 10,4 %), dom\u00e1cu dovolenku zvolilo 1,16 mili\u00f3na Slov\u00e1kov (+ 9,5 %). Rast si prip\u00edsali v\u0161etky hlavn\u00e9 krajiny, z ktor\u00fdch chod\u00ed na Slovensko najviac dovolenk\u00e1rov. \u010cesk\u00fd trh nar\u00e1stol o 9,4 %, po\u013esk\u00fd o 4,1 %, nemeck\u00fd r\u00e1stol dvojciferne o 13,7 %, rak\u00fasky o v\u00fdrazn\u00fdch viac ako 22 % a ma\u010farsk\u00fd o 12 %. Ve\u013emi dobrou spr\u00e1vou je dvojcifern\u00fd rast cestovate\u013eov zo z\u00e1padnej Eur\u00f3py \u2013 zo Spojen\u00e9ho kr\u00e1\u013eovstva o 42 %, z Talianska o 17 % a z Franc\u00fazska o viac ako 21 %. Markantn\u00fd rast si prip\u00edsali aj vzdialen\u00e9 trhy. Z USA pri\u0161lo o 23 % viac dovolenk\u00e1rov, z Austr\u00e1lie o 29 % a n\u00e1rast turistov z \u010c\u00edny zaznamenal a\u017e 115 %. Vysok\u00fd rast n\u00e1v\u0161tevnosti znamen\u00e1, \u017ee prv\u00fd polrok polo\u017eil ve\u013emi dobr\u00fd z\u00e1klad pre nov\u00fd rekord. Za sledovan\u00e9 obdobie u\u017e pri\u0161lo viac cestovate\u013eov aj ako v rekordnom roku 2013.<\/p>\n
Viac n\u00e1v\u0161tevn\u00edkov sa prejavilo aj v raste pr\u00edjmov z cestovn\u00e9ho ruchu. Za prv\u00fdch \u0161es\u0165 mesiacov to pod\u013ea \u00fadajov N\u00e1rodnej banky Slovenska bolo u\u017e 924 mili\u00f3nov eur, \u010do je o 27 mili\u00f3nov eur viac ako za rovnak\u00e9 obdobie minul\u00e9ho roka.<\/p>\n
\u201eV r\u00e1mci reklamn\u00e9ho mixu sme vyu\u017eili aj online kampane na vyh\u013ead\u00e1va\u010doch Google a YouTube, ktor\u00e9 odkazovali pr\u00e1ve na port\u00e1l www.slovakia.travel<\/span><\/a>.\u00a0 Na port\u00e1l smeruj\u00fa aj odkazy v reklamn\u00fdch spotoch<\/u>. Za prv\u00fdch sedem mesiacov tohto roka ho nav\u0161t\u00edvilo u\u017e viac ako 1,2 mili\u00f3na z\u00e1ujemcov o inform\u00e1cie o dovolenkov\u00fdch mo\u017enostiach na Slovensku. To predstavuje medziro\u010dn\u00fd n\u00e1rast o 80 %,\u201c uviedla Marta Ku\u010derov\u00e1. Najviac n\u00e1v\u0161tevn\u00edkov port\u00e1lu www.slovakia.travel<\/span><\/a> pri\u0161lo zo Slovenska (+ 84 %), Po\u013eska (+ 76 %), Ma\u010farska (+ 115 %) a z \u010ceskej republiky (+ 310 %). \u201eV\u00fdsledky n\u00e1v\u0161tevnosti port\u00e1lu ukazuj\u00fa, \u017ee presne cielen\u00e1 kampa\u0148 mala \u00faspech. O\u010dak\u00e1vame, \u017ee tieto v\u00fdsledky sa prejavia aj v raste n\u00e1v\u0161tevnosti Slovenska v druhej polovici tohto roka,\u201c<\/i> uzatv\u00e1ra Marta Ku\u010derov\u00e1.<\/p>\n Zdroj: SACR<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Presne cielen\u00e9 online reklamn\u00e9 kampane, intenz\u00edvna prezent\u00e1cia na trhoch kraj\u00edn V4, spolupr\u00e1ca s palubn\u00fdmi \u010dasopismi \u010desk\u00fdch vlakov\u00fdch dopravcov, glob\u00e1lna kampa\u0148 na telev\u00edznej stanici Eurosport, \u00fa\u010das\u0165 na ve\u013etrhoch cestovn\u00e9ho ruchu, infocesty zahrani\u010dn\u00fdch novin\u00e1rov na Slovensko a spolupr\u00e1ca s krajsk\u00fdmi a oblastn\u00fdmi organiz\u00e1ciami cestovn\u00e9ho ruchu. Reklamn\u00e9 aktivity Slovenskej agent\u00fary pre cestovn\u00fd ruch (SACR) prin\u00e1\u0161aj\u00fa ovocie. Za prv\u00fdch […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-68739","post","type-post","status-publish","format-standard","hentry","category-real-estate","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/68739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=68739"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/68739\/revisions"}],"predecessor-version":[{"id":68740,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/68739\/revisions\/68740"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=68739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=68739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=68739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}