{"id":69101,"date":"2015-10-13T11:54:34","date_gmt":"2015-10-13T09:54:34","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=69101"},"modified":"2015-10-13T11:54:34","modified_gmt":"2015-10-13T09:54:34","slug":"honda-posilnuje-globalnu-hodnotu-svojej-znacky","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2015\/10\/honda-posilnuje-globalnu-hodnotu-svojej-znacky\/","title":{"rendered":"Honda posil\u0148uje glob\u00e1lnu hodnotu svojej zna\u010dky"},"content":{"rendered":"<p><strong>Medzin\u00e1rodn\u00e1 poradensk\u00e1 spolo\u010dnos\u0165 Interbrand ned\u00e1vno zverejnila svoj preh\u013ead s n\u00e1zvom Best Global Brands (Najlep\u0161ie glob\u00e1lne zna\u010dky) pre rok 2015, v\u00a0ktorom sa Honda umiestnila ako 19. najcennej\u0161ia glob\u00e1lna zna\u010dka.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Zna\u010dka Honda bola ocenen\u00e1 na viac ne\u017e 22 mili\u00e1rd USD, \u010do oproti roku 2014 predstavuje n\u00e1rast o \u0161es\u0165 percent. Toto ocenenie posunulo zna\u010dku Honda v porad\u00ed v\u0161etk\u00fdch priemyseln\u00fdch podnikov o jednu prie\u010dku.<\/p>\n<p>&nbsp;<\/p>\n<p>Uveden\u00fd v\u00fdsledok je pre zna\u010dku poslednou pozit\u00edvnou novinkou po roku, ktor\u00fd sa niesol v znamen\u00ed ve\u013ek\u00e9ho po\u010dtu premi\u00e9r nov\u00fdch v\u00fdrobkov, a to predov\u0161etk\u00fdm v Eur\u00f3pe. Po\u010das posledn\u00fdch 12 mesiacov zna\u010dka Honda obnovila cel\u00fd svoj modelov\u00fd rad automobilov celkom nov\u00fdmi verziami hatchbacku Jazz a kompaktn\u00e9ho crossoveru HR-V a faceliftovan\u00fdmi verziami hatchbacku Civic a kompaktn\u00e9ho SUV s pohonom v\u0161etk\u00fdch kolies CR-V. Medzi motocyklami zna\u010dky Honda sa objavilo pln\u00fdch sedem noviniek vr\u00e1tane super\u0161portu \u00a0\u00a0\u00a0RC213V-S.<\/p>\n<p>&nbsp;<\/p>\n<p>Aj do roku 2016 zna\u010dka Honda vstupuje pozit\u00edvne \u2013 v jeho priebehu d\u00f4jde k predstaveniu novej gener\u00e1cie modelu FCV poh\u00e1\u0148an\u00e9ho palivov\u00fdmi \u010dl\u00e1nkami a do autosal\u00f3nov sa vr\u00e1ti legenda v podobe super\u0161portov\u00e9ho automobilu NSX.<\/p>\n<p>&nbsp;<\/p>\n<p>Hodnotenie najlep\u0161\u00edch zna\u010diek spolo\u010dnosti Interbrand pre rok 2015 je mo\u017en\u00e9 n\u00e1js\u0165 tu: <a href=\"http:\/\/interbrand.com\/best-brands\/best-global-brands\/2015\/ranking\/\">http:\/\/interbrand.com\/best-brands\/best-global-brands\/2015\/ranking\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medzin\u00e1rodn\u00e1 poradensk\u00e1 spolo\u010dnos\u0165 Interbrand ned\u00e1vno zverejnila svoj preh\u013ead s n\u00e1zvom Best Global Brands (Najlep\u0161ie glob\u00e1lne zna\u010dky) pre rok 2015, v\u00a0ktorom sa Honda umiestnila ako 19. najcennej\u0161ia glob\u00e1lna zna\u010dka. \u00a0 Zna\u010dka Honda bola ocenen\u00e1 na viac ne\u017e 22 mili\u00e1rd USD, \u010do oproti roku 2014 predstavuje n\u00e1rast o \u0161es\u0165 percent. Toto ocenenie posunulo zna\u010dku Honda v porad\u00ed [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":69102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-69101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobily","category-bussiness","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/69101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=69101"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/69101\/revisions"}],"predecessor-version":[{"id":69103,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/69101\/revisions\/69103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/69102"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=69101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=69101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=69101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}