{"id":73197,"date":"2016-03-31T07:46:53","date_gmt":"2016-03-31T05:46:53","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=73197"},"modified":"2016-03-31T07:46:53","modified_gmt":"2016-03-31T05:46:53","slug":"zjednodusi-novy-zakon-o-sporte-sponzoring-sportovcom-sportovym-organizaciam-a-firmam-podporujucim-sport","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2016\/03\/zjednodusi-novy-zakon-o-sporte-sponzoring-sportovcom-sportovym-organizaciam-a-firmam-podporujucim-sport\/","title":{"rendered":"Zjednodu\u0161\u00ed nov\u00fd z\u00e1kon o \u0161porte sponzoring \u0161portovcom, \u0161portov\u00fdm organiz\u00e1ci\u00e1m a firm\u00e1m podporuj\u00facim \u0161port?"},"content":{"rendered":"

Nov\u00fd z\u00e1kon o \u0161porte, ktor\u00fd nadobudol \u00fa\u010dinnos\u0165 1. janu\u00e1ra 2016 prin\u00e1\u0161a nov\u00fd informa\u010dn\u00fd syst\u00e9m, s\u013eubuje spreh\u013eadnenie financovania, transparentnos\u0165 a hlavne viac pe\u0148az\u00ed pre \u0161port. Okrem toho men\u00ed a upravuje aj pravidl\u00e1 sponzoringu v \u0161porte.<\/p>\n

Laick\u00e1 verejnos\u0165, ale aj \u0161portov\u00ed profesion\u00e1li maj\u00fa v\u0161ak st\u00e1le m\u00e1lo inform\u00e1cii o\u00a0tom ak\u00e9 zmeny z\u00e1kon prin\u00e1\u0161a z\u00a0h\u013eadiska sponzoringu \u0161portovcom, \u0161portov\u00fdm klubom a\u00a0\u0161portov\u00fdm organiz\u00e1ci\u00e1m, ale aj ako zjednodu\u0161\u00ed \u010di skomplikuje podporu \u0161portu firm\u00e1m, ktor\u00e9 \u0161port podporuj\u00fa. Port\u00e1l SportManagementSK, spolo\u010dnos\u0165 Move&Play s.r.o a\u00a0Slovensk\u00fd paralympijsk\u00fd v\u00fdbor preto prin\u00e1\u0161aj\u00fa \u010fal\u0161iu zauj\u00edmav\u00fa konferenciu, na ktorej sa bud\u00fa diskutova\u0165 pr\u00e1ve tieto t\u00e9my a\u00a0kde je mo\u017en\u00e9 dozvedie\u0165 sa v\u0161etko podstatn\u00e9 a zauj\u00edmav\u00e9, \u010do je spojen\u00e9 so sponzoringom v \u0161porte. Inform\u00e1cie sa dozviete z prvej ruky a v\u010faka r\u00f4znorod\u00e9mu zlo\u017eeniu host\u00ed aj z viacer\u00fdch uhlov poh\u013eadu. Na\u0161i hostia V\u00e1m predstavia poh\u013ead samotn\u00e9ho sponzora, poh\u013ead \u0161portovej organiz\u00e1cie, \u010falej agent\u00fary, ktor\u00e1 pracuje so \u0161portovcami, ako aj poh\u013ead samotn\u00fdch tvorcov z\u00e1kona, no a ur\u010dite nebude ch\u00fdba\u0165 ani poh\u013ead pr\u00e1vnika.<\/p>\n

Konferencia sa uskuto\u010dn\u00ed 6. apr\u00edla 2016<\/strong> v\u00a0hoteli Austria Trend Vysok\u00e1 2A, Star\u00e9 Mesto 811 06 Bratislava GPS: 48.148236, 17.108889 (ved\u013ea Tatra centra na Hod\u017eovom n\u00e1mest\u00ed).<\/p>\n

Predseda Slovensk\u00e9ho paralympijsk\u00e9ho v\u00fdboru J\u00e1n Riapo\u0161<\/strong> \u00a0predstav\u00ed ako funguje sponzoring a CSR v tre\u0165om sektore a organiz\u00e1ci\u00e1ch zaoberaj\u00facich sa \u0161portom<\/em>.<\/p>\n

(Spolu)financovanie \u0161portu na Slovensku zo s\u00fakromn\u00fdch zdrojov alebo „sponzoring“ na Slovensku v\u010dera, dnes a zajtra<\/em> je t\u00e9mou Petra Sepe\u0161iho<\/strong>, ktor\u00fd sa bli\u017e\u0161ie pozrie na in\u0161tit\u00fat sponzorskej zmluvy pod\u013ea nov\u00e9ho z\u00e1kona o \u0161porte, tie\u017e povie nie\u010do o ne\u013eahkom procese ako sa zrodila i o v\u00edzi\u00e1ch\/amb\u00edci\u00e1ch v\u00fdvoja pr\u00e1vnej \u00fapravy sponzorskej zmluvy do bud\u00facnosti.<\/p>\n

Odborn\u00edk na odvodov\u00e9 a\u00a0da\u0148ov\u00e9 syst\u00e9my Jozef Mih\u00e1l<\/strong> sa bli\u017e\u0161ie pozrie na zmluvy o profesion\u00e1lnom vykon\u00e1van\u00ed \u0161portu<\/em>, \u0161pecifick\u00fd Z\u00e1konn\u00edk pr\u00e1ce pre \u0161portovcov a da\u0148 z pr\u00edjmu a odvody na soci\u00e1lne a zdravotn\u00e9 poistenie pri tomto type zmluvy.<\/p>\n

Sponzoring 3.0 – Sponzoring \u0161portovca je m\u0155tvy, nech \u017eije marketing \u0161portovca – 5 k\u013e\u00fa\u010dov\u00fdch trendov s\u00fa\u010dasnosti <\/em>\u00a0bud\u00fa prezentovan\u00e9 poh\u013eadom Daniela Brad\u00e1\u010da<\/strong>, odborn\u00edka na \u0161portov\u00fd marketing.<\/p>\n

\u010co znamen\u00e1 pre banku spoten\u00e9 tri\u010dko? Kedy d\u00e1va sponzoring zmysel? Ako aktivova\u0165 \u0161portov\u00fd sponzoring? \u010co chc\u00fa ve\u013ek\u00e9 spolo\u010dnosti?<\/em> Na tieto ot\u00e1zky odpovie Andrea Zererov\u00e1<\/strong>, marketingov\u00e1 mana\u017e\u00e9rka Slovenskej sporite\u013ene a.s.. Slovensk\u00e1 sporite\u013e\u0148a je najv\u00e4\u010d\u0161ia slovensk\u00e1 banka a\u00a0svoje sponzoringov\u00e9 aktivity smeruje preva\u017ene na \u0161portov\u00e9 pole.<\/p>\n

Zauj\u00edmav\u00fd bude i\u00a0poh\u013ead naj\u00faspe\u0161nej\u0161ieho futbalov\u00e9ho klubu t\u00fdchto dn\u00ed na Slovensku. Igor Schlesinger<\/strong>, marketingov\u00fd riadite\u013e AS Tren\u010d\u00edn, pribl\u00ed\u017ei ak\u00e1 je pr\u00e1ca s klubov\u00fdmi sponzormi a sp\u00f4soby aktiv\u00e1cie t\u00fdchto partnerstiev.<\/em><\/p>\n

Na na\u0161ej konferencii sa m\u00f4\u017eete stretn\u00fa\u0165 s \u013eu\u010fmi a firmami, ktor\u00fdch nov\u00fd z\u00e1kon o \u0161porte priamo ovplyvnil, osobne sa s nimi pozhov\u00e1ra\u0165, z\u00edska\u0165 nov\u00e9 kontakty a necha\u0165 sa in\u0161pirova\u0165.<\/p>\n

V r\u00e1mci prezent\u00e1ci\u00ed predn\u00e1\u0161aj\u00faci poskytn\u00fa \u010do najrelevantnej\u0161ie inform\u00e1cie a praktick\u00e9 n\u00e1vody ako sa adaptova\u0165 a prisp\u00f4sobi\u0165 zmen\u00e1m, ktor\u00e9 nov\u00fd z\u00e1kon o \u0161porte\u00a0 prin\u00e1\u0161a, a to jednak pre \u0161portov\u00e9 kluby a organiz\u00e1cie, ako aj pre samotn\u00fdch sponzorov, marketingov\u00fdch pracovn\u00edkov a \u013eud\u00ed pohybuj\u00facich sa v oblasti \u0161portu.<\/p>\n

Registr\u00e1cia je mo\u017en\u00e1 do 3. apr\u00edla 2016 na str\u00e1nke http:\/\/www.sportmanagement.sk\/konferencie\/sportovy-sponzoring\/<\/a><\/p>\n

\u00da\u010dastn\u00edcke poplatky<\/u><\/p>\n

\u0160tandardn\u00e1 registr\u00e1cia 48\u20ac, \u0161tudentsk\u00e1 registr\u00e1cia 36\u20ac, novin\u00e1rska registr\u00e1cia 18\u20ac<\/p>\n

T\u00edm SportManagement.SK<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Viac info:<\/p>\n

Web: http:\/\/www.sportmanagement.sk\/konferencie\/sportovy-sponzoring\/<\/a><\/p>\n

Facebook: https:\/\/www.facebook.com\/events\/113166772410465\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nov\u00fd z\u00e1kon o \u0161porte, ktor\u00fd nadobudol \u00fa\u010dinnos\u0165 1. janu\u00e1ra 2016 prin\u00e1\u0161a nov\u00fd informa\u010dn\u00fd syst\u00e9m, s\u013eubuje spreh\u013eadnenie financovania, transparentnos\u0165 a hlavne viac pe\u0148az\u00ed pre \u0161port. Okrem toho men\u00ed a upravuje aj pravidl\u00e1 sponzoringu v \u0161porte. Laick\u00e1 verejnos\u0165, ale aj \u0161portov\u00ed profesion\u00e1li maj\u00fa v\u0161ak st\u00e1le m\u00e1lo inform\u00e1cii o\u00a0tom ak\u00e9 zmeny z\u00e1kon prin\u00e1\u0161a z\u00a0h\u013eadiska sponzoringu \u0161portovcom, \u0161portov\u00fdm klubom […]<\/p>\n","protected":false},"author":7,"featured_media":73198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,52,14],"tags":[],"class_list":["post-73197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussiness","category-news","category-outdoor","category-sport","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/73197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=73197"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/73197\/revisions"}],"predecessor-version":[{"id":73200,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/73197\/revisions\/73200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/73198"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=73197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=73197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=73197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}