{"id":74410,"date":"2016-04-23T07:35:41","date_gmt":"2016-04-23T05:35:41","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=74410"},"modified":"2016-05-31T07:38:12","modified_gmt":"2016-05-31T05:38:12","slug":"bratislava-sa-svetu-prezentuje-originalne","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2016\/04\/bratislava-sa-svetu-prezentuje-originalne\/","title":{"rendered":"Bratislava sa svetu prezentuje origin\u00e1lne"},"content":{"rendered":"<p>Bratislava 22.4.2016 \u2013 <strong>My\u0161lienku predstavi\u0165 Bratislavu \u00faplne inak, ne\u017e doposia\u013e, priniesla v\u00a0t\u00fdchto d\u0148och oblastn\u00e1 organiz\u00e1cia cestovn\u00e9ho ruchu Bratislava Tourist Board (BTB) na ve\u013etrh IMEX v nemeckom Frankfurte. V\u00fdznamn\u00e9 eur\u00f3pske podujatie zameran\u00e9 na kongresov\u00fd cestovn\u00fd ruch poskytlo priestor na\u00a0prezent\u00e1ciu Bratislavy, v\u00a0ktorej by ste l\u00e1kav\u00e9 obr\u00e1zky kult\u00farnych pamiatok h\u013eadali m\u00e1rne. V\u00fdnimo\u010dnos\u0165 mesta spo\u010d\u00edva v zd\u00f4raz\u0148ovan\u00ed\u00a0 inov\u00e1ci\u00ed, bezpe\u010dnosti, excelencie vo v\u00fdrobe a\u00a0skvelej dostupnosti.<\/strong><\/p>\n<p>\u201e<em>BTB v spolupr\u00e1ci so Slovak Convention Bureau pracuje na posilnen\u00ed poz\u00edcie zna\u010dky Bratislava s\u00a0cie\u013eom urobi\u0165 z\u00a0n\u00e1\u0161ho mesta siln\u00e9ho hr\u00e1\u010da na trhu kongresov\u00e9ho cestovn\u00e9ho ruchu v\u00a0Eur\u00f3pe. My\u00a0prezentujeme mesto ako destin\u00e1ciu, ktor\u00e1 ma bohat\u00fa sk\u00fasenos\u0165 v modern\u00fdch technol\u00f3gi\u00e1ch, v\u010faka siln\u00e9mu automobilov\u00e9mu \u010di IT priemyslu, a v\u00fdraznou start-upovou sc\u00e9nou, \u010d\u00edm z\u00edskavame konkuren\u010dn\u00fa v\u00fdhodu oproti mnoh\u00fdm ve\u013ek\u00fdm mest\u00e1m. Aj preto je na\u0161a komunik\u00e1cia Bratislavy prisp\u00f4soben\u00e1 jazyku, ktor\u00fdm hovoria organiz\u00e1tori kongresov,<\/em>\u201c vysvet\u013euje A.\u00a0Melicharov\u00e1, predsedn\u00ed\u010dka predstavenstva BTB.<\/p>\n<p>Propaga\u010dn\u00fd materi\u00e1l, ktor\u00fd bol pou\u017eit\u00fd na desiatkach stretnut\u00ed po\u010das ve\u013etrhu IMEX Frankfurt v\u00a0d\u0148och 19. \u2013 21. apr\u00edla, je naozaj netradi\u010dn\u00fd. Bratislavu prezentuje napr\u00edklad ve\u013ek\u00e9 automatick\u00e9 rameno, detailn\u00fd poh\u013ead na mikroskop alebo nov\u00e1 budova bratislavsk\u00e9ho letiska. Pri tejto pr\u00edle\u017eitosti BTB spustila aj nov\u00fd komunika\u010dn\u00fd web www.bratislavacvb.com, zalo\u017eila podstr\u00e1nky na najzn\u00e1mej\u0161\u00edch soci\u00e1lnych sie\u0165ach a\u00a0rozbehla online kampa\u0148. Nezabudlo sa ani na kult\u00farne a\u00a0pr\u00edrodn\u00e9 dedi\u010dstvo, ktor\u00e9 sa v\u00a0tomto pr\u00edpade prezentuje ako mo\u017enos\u0165 tr\u00e1venia vo\u013en\u00e9ho \u010dasu po\u010das r\u00f4znych konferenci\u00ed, kongresov \u010di incent\u00edvy.<\/p>\n<p>\u201e<em>Z dlhodob\u00e9ho h\u013eadiska vn\u00edmame spolupr\u00e1cu s\u00a0poradenskou skupinou SoolNua a spojenie v\u00e4\u010d\u0161iny d\u00f4le\u017eit\u00fdch partnerov z verejn\u00e9ho aj s\u00fakromn\u00e9ho sektora ve\u013emi pozit\u00edvne. Bol to pre n\u00e1s d\u00f4le\u017eit\u00fd krok k\u00a0tomu, aby sme vedeli doru\u010di\u0165 kvalitn\u00fa ponuku a\u00a0mali jednotn\u00fa komunik\u00e1ciu pri z\u00edskavan\u00ed MICE podujat\u00ed. Tento ve\u013etrh bol prv\u00fdm, na ktorom sme t\u00fato komunik\u00e1ciu vyu\u017eili a\u00a0pl\u00e1nujeme v\u00a0nej pokra\u010dova\u0165,<\/em>\u201c dod\u00e1va Melicharov\u00e1.<\/p>\n<p>IMEX Frankfurt 2016 je jeden z najv\u00e4\u010d\u0161\u00edch ve\u013etrhov zameran\u00fdch na kongresov\u00fd cestovn\u00fd ruch vo svete. Jeho d\u00f4le\u017eitos\u0165 ka\u017edoro\u010dne st\u00fapa, o \u010dom sved\u010d\u00ed zvy\u0161uj\u00faca sa n\u00e1v\u0161tevnos\u0165 aj mno\u017estvo v\u00fdznamn\u00fdch vystavovate\u013eov. BTB prezentovalo Bratislavu na tomto ve\u013etrhu v\u00a0r\u00e1mci n\u00e1rodn\u00e9ho st\u00e1nku Slovenskej agent\u00fary pre cestovn\u00fd ruch.<\/p>\n<p><strong>web<\/strong>: bratislavacvb.com; <strong>facebook<\/strong>: facebook.com\/bratislavamice<\/p>\n<p><strong>linkedin<\/strong>: linkedin.com\/company\/bratislava-mice; <strong>twitter<\/strong>: twitter.com\/bratislava_mice<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bratislava 22.4.2016 \u2013 My\u0161lienku predstavi\u0165 Bratislavu \u00faplne inak, ne\u017e doposia\u013e, priniesla v\u00a0t\u00fdchto d\u0148och oblastn\u00e1 organiz\u00e1cia cestovn\u00e9ho ruchu Bratislava Tourist Board (BTB) na ve\u013etrh IMEX v nemeckom Frankfurte. V\u00fdznamn\u00e9 eur\u00f3pske podujatie zameran\u00e9 na kongresov\u00fd cestovn\u00fd ruch poskytlo priestor na\u00a0prezent\u00e1ciu Bratislavy, v\u00a0ktorej by ste l\u00e1kav\u00e9 obr\u00e1zky kult\u00farnych pamiatok h\u013eadali m\u00e1rne. V\u00fdnimo\u010dnos\u0165 mesta spo\u010d\u00edva v zd\u00f4raz\u0148ovan\u00ed\u00a0 inov\u00e1ci\u00ed, bezpe\u010dnosti, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":74411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,13,45,11],"tags":[],"class_list":["post-74410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussiness","category-real-estate","category-nas-tip","category-news","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/74410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=74410"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/74410\/revisions"}],"predecessor-version":[{"id":74412,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/74410\/revisions\/74412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/74411"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=74410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=74410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=74410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}