Ministerstvo dopravy, v\u00fdstavby a region\u00e1lneho rozvoja SR na seba priamo prevezme zodpovednos\u0165 za prezent\u00e1ciu Slovenska ako atrakt\u00edvnej destin\u00e1cie cestovn\u00e9ho ruchu. Od 1. janu\u00e1ra 2017 za\u010dlen\u00ed \u0161t\u00e1tnu pr\u00edspevkov\u00fa organiz\u00e1ciu \u2013 Slovensk\u00fa agent\u00faru pre cestovn\u00fd ruch (SACR), ktor\u00e1 sa \u0161pecializuje na marketing a propag\u00e1ciu cestovn\u00e9ho ruchu Slovenska, priamo do \u0161trukt\u00far samotn\u00e9ho ministerstva dopravy. T\u00e1to agenda t\u00fdm z\u00edska v\u00e4\u010d\u0161iu kredibilitu a z\u00e1rove\u0148 sa zefekt\u00edvni jej fungovanie.<\/p>\n
\u201eMojim prvorad\u00fdm z\u00e1merom je zv\u00fd\u0161i\u0165 atraktivitu Slovenska ako bezpe\u010dnej a turisticky atrakt\u00edvnej krajiny, a t\u00fdm k n\u00e1m pril\u00e1ka\u0165 e\u0161te v\u00e4\u010d\u0161\u00ed po\u010det dom\u00e1cich aj zahrani\u010dn\u00fdch turistov, ktor\u00ed ju bud\u00fa chcie\u0165 objavova\u0165. Jednotn\u00e1 prezent\u00e1cia krajiny a podpora cestovn\u00e9ho ruchu vo vz\u0165ahu k profesijn\u00fdm zv\u00e4zom, zahrani\u010diu a medzin\u00e1rodn\u00fdm organiz\u00e1ci\u00e1m n\u00e1m vypl\u00fdva zo strategick\u00fdch dokumentov. Za\u010dlenen\u00edm Slovenskej agent\u00fary pre cestovn\u00fd ruch priamo do \u0161trukt\u00far ministerstva sa navy\u0161e zefekt\u00edvni jej fungovanie, ke\u010f\u017ee bude mo\u017en\u00e9 optimalizova\u0165 niektor\u00e9 procesy,\u201c povedal minister dopravy, v\u00fdstavby a region\u00e1lneho rozvoja Arp\u00e1d \u00c9rsek.<\/p>\n
Presunom Slovenskej agent\u00fary pre cestovn\u00fd ruch na ministerstvo dopravy sa zachovaj\u00fa v\u0161etky jej kompetencie a p\u00f4vodn\u00e9 poslanie organiz\u00e1cie. To znamen\u00e1, marketing a propag\u00e1cia krajiny ako atrakt\u00edvnej cie\u013eovej destin\u00e1cie pre turistov, ktor\u00e1 m\u00e1 \u010do pon\u00faknu\u0165. Finan\u010dn\u00e9 prostriedky, ktor\u00e9 vznikn\u00fa \u00fasporou administrat\u00edvy a vyu\u017eit\u00edm existuj\u00facich odborov ministerstva, sa pou\u017eij\u00fa na \u010fal\u0161ie aktivity spojen\u00e9 s lep\u0161ou prezent\u00e1ciou Slovenska v zahrani\u010d\u00ed.<\/p>\n
Posledn\u00e9 ukazovatele aktu\u00e1lneho v\u00fdvoja cestovn\u00e9ho ruchu na Slovensku sa vyv\u00edjaj\u00fa pozit\u00edvne. V porovnan\u00ed s predch\u00e1dzaj\u00facim rokom\u00a0 (obdobie Janu\u00e1r a\u017e august) ide o n\u00e1rast po\u010dtu n\u00e1v\u0161tevn\u00edkov v jednotliv\u00fdch regi\u00f3noch Slovenska o takmer 20 percent. Rovnako, zv\u00fd\u0161il sa aj po\u010det prenocovan\u00ed u n\u00e1s oproti vla\u0148aj\u0161ku o 18 percent. N\u00e1v\u0161tevn\u00edci na Slovensku str\u00e1vili viac ako osem mili\u00f3nov prenocovan\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ministerstvo dopravy, v\u00fdstavby a region\u00e1lneho rozvoja SR na seba priamo prevezme zodpovednos\u0165 za prezent\u00e1ciu Slovenska ako atrakt\u00edvnej destin\u00e1cie cestovn\u00e9ho ruchu. Od 1. janu\u00e1ra 2017 za\u010dlen\u00ed \u0161t\u00e1tnu pr\u00edspevkov\u00fa organiz\u00e1ciu \u2013 Slovensk\u00fa agent\u00faru pre cestovn\u00fd ruch (SACR), ktor\u00e1 sa \u0161pecializuje na marketing a propag\u00e1ciu cestovn\u00e9ho ruchu Slovenska, priamo do \u0161trukt\u00far samotn\u00e9ho ministerstva dopravy. T\u00e1to agenda t\u00fdm z\u00edska […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-76368","post","type-post","status-publish","format-standard","hentry","category-real-estate","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/76368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=76368"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/76368\/revisions"}],"predecessor-version":[{"id":76369,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/76368\/revisions\/76369"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=76368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=76368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=76368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}