{"id":76703,"date":"2016-12-30T10:54:12","date_gmt":"2016-12-30T08:54:12","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=76703"},"modified":"2016-12-30T10:54:12","modified_gmt":"2016-12-30T08:54:12","slug":"nastartuj-svoje-podnikanie-s-facebookom","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2016\/12\/nastartuj-svoje-podnikanie-s-facebookom\/","title":{"rendered":"Na\u0161tartuj svoje podnikanie s Facebookom"},"content":{"rendered":"<p><strong>Facebook je odhodlan\u00fd nau\u010di\u0165 mal\u00fdch a stredn\u00fdch podnikate\u013eov, ako najlep\u0161ie vyu\u017ei\u0165 svojich 1,7 miliardy u\u017e\u00edvate\u013eov a\u00a0\u010fal\u0161\u00edch 500 mili\u00f3nov u\u017e\u00edvate\u013eov Instagramu v prospech svojho podnikania. Spomedzi jeho iniciat\u00edvy na podporu tohto \u00fasilia je aj rad podujat\u00ed \u00a0Boost Your Business (BYB). Jeden z\u00a0nich sa konal v Bratislave vo \u0161tvrtok 24. novembra. Jedine\u010dn\u00e9 mo\u017enosti Facebooku u\u017e vyu\u017e\u00edva viac ako 60 mili\u00f3nov spolo\u010dnost\u00ed po celom svete, aby propagovali svoje zna\u010dky a\u00a0pril\u00e1kali nov\u00fdch z\u00e1kazn\u00edkov.<\/strong><\/p>\n<p>BYB je iniciat\u00edvou Facebooku s cie\u013eom pom\u00f4c\u0165 podnikate\u013eom odhali\u0165 obchodn\u00e9 v\u00fdhody, ktor\u00e9 im prin\u00e1\u0161aj\u00fa n\u00e1stroje a reklamn\u00e9 strat\u00e9gie poskytovan\u00e9 najv\u00e4\u010d\u0161ou soci\u00e1lnou sie\u0165ou. Hlavnou \u010das\u0165ou programu bola panelov\u00e1 diskusia s odborn\u00edkmi na social media marketing. Potom nasledovali semin\u00e1re zameran\u00e9 na objasnenie \u0161pecifick\u00fdch t\u00e9m t\u00fdkaj\u00facich sa e-shopov aj kamenn\u00fdch obchodov. Hlavn\u00fdmi t\u00e9mami boli napr\u00edklad najnov\u0161ie spotrebite\u013esk\u00e9 trendy alebo n\u00e1rast video obsahu. Vyvrcholen\u00edm programu bol prejav Andyho Krasneho, SMB mana\u017e\u00e9ra spolo\u010dnosti Facebook, na t\u00e9mu \u201eEvol\u00facia v\u00a0komunik\u00e1cii\u201c.<\/p>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2016\/12\/krasny_01-300x200.jpg\" \/><\/p>\n<p><strong>Andy Krasny<\/strong> (Dublin, \u00cdrsko):<br \/>\nAndy vedie skupinu analitikov v oblasti SMB (mal\u00e9 a stredn\u00e9 podniky) v r\u00e1mci regi\u00f3nu Eur\u00f3pa, Stredn\u00fd v\u00fdchod a Afrika. Jeho t\u00edm m\u00e1 za \u00falohu pochopi\u0165 ako sa daj\u00fa ovl\u00e1da\u0165 tr\u017eby v celom regi\u00f3ne a formova\u0165 obchodn\u00e9 strat\u00e9gie pre Facebook. Pred Facebookom Andy pracoval ako poradca pre mana\u017ement a\u00a0ekonomiku v Deloitte v Lond\u00fdne.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Akcie sa z\u00fa\u010dastnilo viac ako 120 podnikate\u013eov a podnikateliek, ktor\u00ed mali mo\u017enos\u0165 sa stretn\u00fa\u0165 s\u00a0odborn\u00edkmi zo spolo\u010dnosti Facebook a\u00a0prebra\u0165 s\u00a0nimi ich vlastn\u00e9 on-line strat\u00e9gie, ako s\u00fa\u010dasn\u00e9 trendy. Z\u00e1ujem o inform\u00e1cie, ako posilni\u0165 obchodn\u00fd potenci\u00e1l prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed, mali stredn\u00e9 podniky, ale aj zna\u010dn\u00fd po\u010det mal\u00fdch rodinn\u00fdch firiem. Pr\u00e1ve tieto men\u0161ie firmy maj\u00fa najv\u00e4\u010d\u0161\u00ed prospech z cenovo priazniv\u00fdch, ale robustn\u00fdch platformiem pre marketingov\u00e9 aktivity a\u00a0aktivity pre budovanie zna\u010dky dod\u00e1van\u00e9 Facebookom a\u00a0Instagramom.<\/p>\n<p>Akcia bola organizovan\u00e1 v spolupr\u00e1ci so Slovak Business Agency (SBA), Zdru\u017een\u00edm mlad\u00fdch podnikate\u013eov Slovenska (ZMPS), Slovensk\u00fdm \u017eivnostensk\u00fdm zv\u00e4zom a Zdru\u017een\u00edm podnikate\u013eov Slovenska. <em>\u201eSme ve\u013emi radi, \u017ee Facebook pon\u00fakol t\u00fato pr\u00edle\u017eitos\u0165 slovensk\u00fdm mal\u00fdm a\u00a0stredn\u00fdm podnikom, preto\u017ee sa domnievame, \u017ee social media marketing m\u00f4\u017ee by\u0165 siln\u00fdm a\u00a0merate\u013en\u00fdm n\u00e1strojom pre komunik\u00e1ciu so z\u00e1kazn\u00edkom a verejnos\u0165ou. V dne\u0161nej dobe m\u00f4\u017eu dokonca aj mal\u00e9 podniky v\u010faka soci\u00e1lnym m\u00e9di\u00e1m akt\u00edvne vyh\u013ead\u00e1va\u0165 a\u00a0oslovova\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov, ako aj vybudova\u0165 pevn\u00e9 vz\u0165ahy s existuj\u00facimi klientmi. Mnoh\u00ed podnikatelia sa v\u0161ak ob\u00e1vaj\u00fa novej komunika\u010dnej platformy alebo prinajmen\u0161om si nie s\u00fa ist\u00ed pri jej pou\u017e\u00edvan\u00ed. Akcie ako Boost Your Business pod\u013ea m\u00f4jho n\u00e1zoru v\u00fdrazne napom\u00e1haj\u00fa pri prekon\u00e1van\u00ed neistoty a\u00a0pon\u00fakaj\u00fa nov\u00fd uhol poh\u013eadu na online marketing. Z\u00a0toho by mohla na opl\u00e1tku \u0165a\u017ei\u0165 cel\u00e1 na\u0161a ekonomika,\u201c <\/em>zhrnul akciu Mari\u00e1n Letovanc, z\u00e1stupca Slovak Business Agency.<\/p>\n<p>Facebook pova\u017euje Slovensko za v\u00fdznamn\u00fd trh v r\u00e1mci stredoeur\u00f3pskeho regi\u00f3nu. Slov\u00e1ci boli v poslednej dobe medzi prv\u00fdmi na svete, ktor\u00ed vysk\u00fa\u0161ali nov\u00e9 funkcie v\u00a0chatovacej aplik\u00e1cii Messenger, ako napr\u00edklad My Day, ktor\u00e1 umo\u017e\u0148uje pou\u017e\u00edvate\u013eom zdie\u013ea\u0165 svoje vide\u00e1 a obr\u00e1zky s textami cez pr\u00edbehy, ktor\u00e9 sa daj\u00fa zobrazi\u0165 iba 24 hod\u00edn. \u201eSna\u017e\u00edme sa s\u00fastredi\u0165 na v\u0161etky jednotliv\u00e9 trhy, usilujeme sa o rozvoj partnerstva s u\u017e\u00edvate\u013emi aj\u00a0podnikmi. BYB akcie s\u00fa pr\u00edkladom, ako m\u00f4\u017eeme komunikova\u0165 s na\u0161imi klientmi a pritom im, d\u00fafajme, aj pom\u00f4\u017eeme dosiahnu\u0165 ich vlastn\u00e9 ciele,\u201c prezradil Andy Krasny o Facebook aktivit\u00e1ch na slovenskom trhu.<\/p>\n<p><strong>O spolo\u010dnosti Facebook<\/strong><\/p>\n<p>Facebook je jednou z najv\u00e4\u010d\u0161\u00edch soci\u00e1lnych siet\u00ed na svete. Slu\u017ebu pou\u017e\u00edva 1,5 miliardy akt\u00edvnych u\u017e\u00edvate\u013eov. Zalo\u017eil ju v roku 2004 vtedaj\u0161\u00ed \u0161tudent Harvardu Mark Zuckerberg. K p\u00f4vodne len univerzitnej \u0161tudentskej sieti sa od augusta 2006 m\u00f4\u017ee pripoji\u0165 ktoko\u013evek na svete star\u0161\u00ed ako 13 rokov. V USA je Facebook jednotkou pre on-line zdie\u013eanie fotografi\u00ed s viac ako 60 mili\u00f3nmi nahrat\u00fdch fotografi\u00ed t\u00fd\u017edenne. Je plne prelo\u017een\u00fd do osemdesiatich \u0161tyroch jazykov.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook je odhodlan\u00fd nau\u010di\u0165 mal\u00fdch a stredn\u00fdch podnikate\u013eov, ako najlep\u0161ie vyu\u017ei\u0165 svojich 1,7 miliardy u\u017e\u00edvate\u013eov a\u00a0\u010fal\u0161\u00edch 500 mili\u00f3nov u\u017e\u00edvate\u013eov Instagramu v prospech svojho podnikania. Spomedzi jeho iniciat\u00edvy na podporu tohto \u00fasilia je aj rad podujat\u00ed \u00a0Boost Your Business (BYB). Jeden z\u00a0nich sa konal v Bratislave vo \u0161tvrtok 24. novembra. Jedine\u010dn\u00e9 mo\u017enosti Facebooku u\u017e vyu\u017e\u00edva viac [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":76705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,50,43],"tags":[],"class_list":["post-76703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussiness","category-celebrity-magazine","category-radim-vam","category-technologie","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/76703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=76703"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/76703\/revisions"}],"predecessor-version":[{"id":76706,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/76703\/revisions\/76706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/76705"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=76703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=76703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=76703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}