{"id":77704,"date":"2017-02-17T11:02:12","date_gmt":"2017-02-17T09:02:12","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=77704"},"modified":"2017-02-24T11:05:02","modified_gmt":"2017-02-24T09:05:02","slug":"trendy-ktore-formuju-herny-priemysel-na-mobilnych-zariadeniach","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2017\/02\/trendy-ktore-formuju-herny-priemysel-na-mobilnych-zariadeniach\/","title":{"rendered":"Trendy, ktor\u00e9 formuj\u00fa hern\u00fd priemysel na mobiln\u00fdch zariadeniach"},"content":{"rendered":"

Mobiln\u00fd hern\u00fd priemysel bude v roku 2017 pod\u013ea \u00fadajov Newzoo.com<\/a> najr\u00fdchlej\u0161ie rast\u00facim segmentom hern\u00e9ho priemyslu. Mesa\u010dn\u00e9 pau\u0161\u00e1lne platby, eSports a VR bud\u00fa hlavn\u00fdm trendom mobiln\u00fdch hier v\u00a0tomto roku. V \u010fal\u0161\u00edch rokoch m\u00f4\u017eu tvori\u0165 dokonca a\u017e polovicu pr\u00edjmov v\u00a0celom hernom priemysle.<\/p>\n

V predo\u0161lom roku vygenerovali mobiln\u00e9 hry pr\u00edjem a\u017e 37 mili\u00e1rd dol\u00e1rov, \u010do je zhruba 37% z celkov\u00fdch ziskov v hernom priemysle. Predpokladan\u00fd rast v najbli\u017e\u0161\u00edch troch a\u017e \u0161tyroch rokoch sa odhaduje na zhruba o 40%, teda vo v\u00fdsledku asi polovina v\u0161etk\u00fdch tr\u017eieb v hernom priemysle. Pod\u013ea Nikola \u010cavi\u010da, riadite\u013ea rozvoja podnikania v spolo\u010dnosti Nordeus, existuje nieko\u013eko k\u013e\u00fa\u010dov\u00fdch trendov, ktor\u00e9 v predch\u00e1dzaj\u00facom roku formovali mobiln\u00e9 hry a ktor\u00e9 ur\u010dovali, \u010di je dan\u00fd produkt lep\u0161\u00ed a zaist\u00ed mu to aj \u00faspech na trhu. Okrem in\u00e9ho Nikola \u010cavi\u010d odhaduje tento vplyv trendov na predajcov, developerov, aj samotn\u00fdch z\u00e1kazn\u00edkov.<\/p>\n

Model Discovery v obchodoch s aplik\u00e1ciami
\n<\/strong><\/h3>\n

Hern\u00fd priemysel sa roz\u0161iruje a vyv\u00edja najviac v\u010faka mobiln\u00fdch aplik\u00e1ci\u00e1m, ktor\u00fdch je v s\u00fa\u010dasnej dobe asi dva mili\u00f3ny. Tretinu z nich tvoria pr\u00e1ve mobiln\u00e9 hry. Dve podobn\u00e9 platformy, Apple Store a Google Play, usiluj\u00fa o to, aby ich vlastn\u00e9 prostredie bolo zauj\u00edmav\u00e9 a aktu\u00e1lne a tak niektor\u00e9 aplik\u00e1cie z\u00edskavaj\u00fa v obchode lep\u0161iu poz\u00edciu. Tento trend d\u00e1va v\u00fdvoj\u00e1rom v\u00e4\u010d\u0161iu \u0161ancu dosta\u0165 sa do popredia s free-to-play modelom, ktor\u00fd je pre mnoh\u00fdch pou\u017e\u00edvate\u013eov atrakt\u00edvnej\u0161\u00ed a \u013eahko dostupn\u00fd (je predsa len zadarmo).<\/p>\n

Aby udr\u017eali v\u00fdvoj\u00e1ri krok s aktu\u00e1lnymi trendmi, umo\u017e\u0148uj\u00fa aplik\u00e1cie meni\u0165 svoj obsah v s\u00falade s aktu\u00e1lnym dian\u00edm vo svete. To znamen\u00e1, \u017ee po\u010das skuto\u010dn\u00fdch sviatkov, ako je Halloween, \u010di Valent\u00edn sa venuje osobitn\u00e1 pozornos\u0165 tematick\u00fdm \u00faprav\u00e1m. V\u00fdvoj\u00e1ri sa tak m\u00f4\u017eu pripravi\u0165 dopredu a vytvori\u0165 pre svoju hru tematicky laden\u00fd obsah.<\/p>\n

V posledn\u00fdch rokoch je trendom robi\u0165 v app storoch aj r\u00f4zne kolekcie a v bl\u00edzkej bud\u00facnosti \u010dak\u00e1me aj mo\u017enos\u0165 pred\u00e1va\u0165 vlastn\u00e9 n\u00e1vrhy pou\u017e\u00edvate\u013eov.<\/p>\n

„V\u010faka grupovaniu v datab\u00e1ze podobn\u00fdch hier m\u00e1 firma dobr\u00fa pr\u00edle\u017eitos\u0165 zvidite\u013eni\u0165 svoje produkty, preto\u017ee jednoduch\u00fdm kliknut\u00edm v obchode dostanete odpor\u00fa\u010danie na 10-15 nov\u00fdch hier, ktor\u00e9 by hr\u00e1\u010d inak nikdy nena\u0161iel. Na druh\u00fa stranu, bud\u00fa jednotliv\u00e9 transakcie z\u00e1kazn\u00edkov pom\u00e1ha\u0165 v\u00fdvoj\u00e1rom s poz\u00edciou hry v rebr\u00ed\u010dku ob\u013e\u00faben\u00fdch hier . T\u00fdm obchody umo\u017enia v\u00fdvoj\u00e1rom dosta\u0165 sp\u00e4tn\u00fa v\u00e4zbu ak\u00e9 hry sa hraj\u00fa a ak\u00fd \u010das s nimi pou\u017e\u00edvatelia tr\u00e1via,“ <\/em>povedal \u010cavi\u010d.<\/p>\n

Okrem toho obchody Apple a Google predstavili trend predobjen\u00e1vok, ako s\u00fa\u010das\u0165 predajnej kampane. Tie umo\u017e\u0148uj\u00fa zaobstara\u0165 si hru tri t\u00fd\u017edne pred jej ofici\u00e1lnym spusten\u00edm. Predobjedn\u00e1vky vyu\u017e\u00edva v priemere a\u017e 40% pou\u017e\u00edvate\u013eov.<\/p>\n

Licencia ve\u013ek\u00fdch zna\u010diek
\n<\/strong><\/h3>\n

Pokia\u013e ide o hern\u00fd priemysel, je ve\u013emi drah\u00e9 oslovi\u0165 nov\u00fdch pou\u017e\u00edvate\u013eov. V\u00fdvoj\u00e1ri m\u00f4\u017eu vyu\u017ei\u0165 licencovanie ve\u013ek\u00fdch zna\u010diek nieko\u013ek\u00fdmi sp\u00f4sobmi:<\/p>\n

    \n
  1. Budovanie hry okolo zn\u00e1mej zna\u010dky \u2013 napr. StarWars, Walking Dead, The Simpsons – hry, ktor\u00e9 boli vytvoren\u00e9 na z\u00e1klade popularity seri\u00e1lu alebo filmu.<\/li>\n
  2. Vyu\u017eitie zn\u00e1mej osobnosti ako ambas\u00e1dora, ktor\u00fd \u010falej promuje hru a pril\u00e1ka sem svojich fan\u00fa\u0161ikov. Vynikaj\u00facim pr\u00edkladom je Top Eleven od firmy Nordeus, ktor\u00fd si vybral ako ambas\u00e1dora prominentn\u00e9ho futbalov\u00e9ho mana\u017e\u00e9ra Jose Mourinho.<\/li>\n
  3. Tre\u0165ou mo\u017enos\u0165ou je vytvori\u0165 hru okolo celebrity. Pr\u00edkladom je hra Kim Kardashian Hollywood, ktor\u00e1 je po vydan\u00ed v roku 2014 jedn\u00fdm z hlavn\u00fdch \u0165ah\u00fa\u0148ov v hernom priemysle a v posledn\u00fdch dvoch rokoch zarobila u\u017e 100 mili\u00f3nov dol\u00e1rov.<\/li>\n<\/ol>\n

    Pod\u013ea \u010cavi\u010da jedinou v\u00fdhodou takejto spolupr\u00e1ce je z\u00edskanie nov\u00fdch pou\u017e\u00edvate\u013eov. V\u010faka sile „zna\u010dky“ s\u00fa n\u00e1sledne priemern\u00e9 n\u00e1klady na z\u00edskanie hr\u00e1\u010dov ni\u017e\u0161ie, ne\u017e by tomu bolo pri in\u00fdch sp\u00f4soboch propag\u00e1cie.<\/p>\n

    „Av\u0161ak ke\u010f t\u00edto \u013eudia pr\u00eddu k samotnej hre, nez\u00e1le\u017e\u00ed na po\u010dte hviezdi\u010diek, ktor\u00e9 z\u00edskala. Ak sa nehr\u00e1 dobre, hr\u00e1\u010di v hre nezostan\u00fa dlho a \u010do je najd\u00f4le\u017eitej\u0161ie, nestan\u00fa sa platiacimi z\u00e1kazn\u00edkmi, na ktor\u00fdch z\u00e1vis\u00ed v\u00e1\u0161 skuto\u010dn\u00fd z\u00e1robok. Hra Top Eleven a Kim Kardashian Hollywood s\u00fa dobr\u00fdmi pr\u00edkladmi ako spolupr\u00e1ca s ur\u010ditou hviezdou m\u00f4\u017ee pom\u00f4c\u0165 hre prerazi\u0165. Celebrity jednozna\u010dne prispievaj\u00fa k popularite t\u00fdchto titulov,“<\/em> povedal \u010cavi\u010d.<\/p>\n

    Free-to-play
    \n<\/strong><\/h3>\n

    Pri dlhodobom Free-to-play modeli je v\u00e4\u010d\u0161ia \u0161anca, \u017ee sa po nieko\u013ek\u00fdch mesiacoch hr\u00e1\u010d zmen\u00ed na platiaceho z\u00e1kazn\u00edka. Snahou v\u00fdvoj\u00e1rov je potom aby zostal \u010do najdlh\u0161ie platiacim. Preto s\u00fa z\u00e1kazn\u00edcky servis alebo neust\u00e1le zlep\u0161ovanie hry ve\u013emi d\u00f4le\u017eit\u00e9 a zais\u0165uj\u00fa hre dlh\u00fa \u017eivotnos\u0165. Ak vezmeme do \u00favahy d\u00e1ta 20tich najpopul\u00e1rnej\u0161\u00edch hier na svete, kde je priemern\u00fd zisk na jedn\u00e9ho hr\u00e1\u010da asi 100$ za rok a hr\u00e1\u010dska z\u00e1klad\u0148a t\u00fdchto hier je obrovsk\u00e1, je jasn\u00e9 pre\u010do je tento sp\u00f4sob st\u00e1le viac a viac ob\u013e\u00faben\u00fd medzi v\u00fdvoj\u00e1rmi.<\/p>\n

    Subscription
    \n<\/strong><\/h3>\n

    Predplatn\u00e9 na hry sa st\u00e1va ve\u013ek\u00fdm trendom na Apple Store, Google Store aj Amazone. Pod\u013ea n\u00e1zoru \u010cavi\u010da, to je logick\u00e9, preto\u017ee v\u00fdvoj hry trv\u00e1 nieko\u013eko rokov a je finan\u010dne ve\u013emi n\u00e1ro\u010dn\u00fd. Syst\u00e9m predplatn\u00e9ho d\u00e1va v\u00fdvoj\u00e1rom do r\u00fak finan\u010dn\u00e9 prostriedky, ktor\u00e9 tvoria ich stabiln\u00fd pr\u00edjem a z\u00e1rove\u0148 dlhodob\u00fdm hr\u00e1\u010dom d\u00e1vaj\u00fa ve\u013ek\u00e9 v\u00fdhody v hre za menej pe\u0148az\u00ed.<\/p>\n

    eSports
    \n<\/strong><\/h3>\n

    Hoci v\u00e4\u010d\u0161ina hier hran\u00fdch na turnajoch je tvoren\u00e1 prim\u00e1rne pre PC, predpoklad\u00e1 sa, \u017ee aj mobiln\u00e9 hry v bl\u00edzkej bud\u00facnosti vst\u00fapia do eSports a to vo ve\u013ekom \u0161t\u00fdle. Aktu\u00e1lne najv\u00e4\u010d\u0161\u00ed rozmach zaznamen\u00e1vaj\u00fa v \u010c\u00edne s hrou King of Glory, ktor\u00e1 svoj\u00edm v\u00fdvoj\u00e1rom zarob\u00ed a\u017e 50 mili\u00f3nov eur mesa\u010dne.<\/p>\n

    Virtual a Augmented Reality
    \n<\/strong><\/h3>\n

    VR a AR bud\u00fa hra\u0165 hlavn\u00fa \u00falohu v bud\u00facnosti a v priemysle mobiln\u00fdch hier v\u0161eobecne. VR (virtu\u00e1lna realita) je hlavn\u00fdm nosite\u013eom tohto trendu a nov\u00e9 gener\u00e1cie mobiln\u00fdch pou\u017e\u00edvate\u013eov ju vyh\u013ead\u00e1va st\u00e1le viac. Mas\u00edvny technologick\u00fd boom okolo VR tak len ur\u00fdch\u013euje jej v\u00fdvoj. St\u00e1le existuje priestor pre inov\u00e1cie a nov\u00e9 technol\u00f3gie pri vytv\u00e1ran\u00ed trendov, ako ukazuje aj AR (roz\u0161\u00edren\u00e1 realita). Pr\u00edkladom je aj Pokemon Go – mobiln\u00e1 hra, ktor\u00e1 zarobila 500 mili\u00f3nov dol\u00e1rov len za tri mesiace.<\/p>\n

    Hern\u00fd priemysel m\u00e1 pod\u013ea v\u0161etk\u00fdch predpokladov vysok\u00fd rastov\u00fd potenci\u00e1l. V\u0161etky tieto trendy s\u00fa u\u017e realizovan\u00e9 alebo bud\u00fa \u010doskoro preveden\u00e9 do reality a pred nami je e\u0161te v\u00e4\u010d\u0161ia expanzia hier do mobiln\u00fdch zariaden\u00ed, ne\u017e tomu bolo doposia\u013e.<\/p>\n

    Zdroj: Newzoo Resources<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Mobiln\u00fd hern\u00fd priemysel bude v roku 2017 pod\u013ea \u00fadajov Newzoo.com najr\u00fdchlej\u0161ie rast\u00facim segmentom hern\u00e9ho priemyslu. Mesa\u010dn\u00e9 pau\u0161\u00e1lne platby, eSports a VR bud\u00fa hlavn\u00fdm trendom mobiln\u00fdch hier v\u00a0tomto roku. V \u010fal\u0161\u00edch rokoch m\u00f4\u017eu tvori\u0165 dokonca a\u017e polovicu pr\u00edjmov v\u00a0celom hernom priemysle.<\/p>\n","protected":false},"author":8,"featured_media":77703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-77704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/77704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=77704"}],"version-history":[{"count":3,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/77704\/revisions"}],"predecessor-version":[{"id":77707,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/77704\/revisions\/77707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/77703"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=77704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=77704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=77704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}