{"id":78699,"date":"2017-04-25T13:18:44","date_gmt":"2017-04-25T11:18:44","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=78699"},"modified":"2017-04-25T13:18:44","modified_gmt":"2017-04-25T11:18:44","slug":"novy-koncept-bratislava-card-rozsiril-ponuku-az-za-hranice-mesta","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2017\/04\/novy-koncept-bratislava-card-rozsiril-ponuku-az-za-hranice-mesta\/","title":{"rendered":"Nov\u00fd koncept Bratislava Card roz\u0161\u00edril ponuku a\u017e za hranice mesta"},"content":{"rendered":"<p><strong>N\u00e1v\u0161tevn\u00edci Bratislavy a\u00a0jej regi\u00f3nu sa t\u00fato sez\u00f3nu maj\u00fa na \u010do te\u0161i\u0165. Vylep\u0161en\u00e1 turistick\u00e1 karta Bratislava Card im prinesie viac ako 120 atrakt\u00edvnych zliav, vr\u00e1tane bezplatnej prehliadky mesta, vstupov do m\u00faze\u00ed a gal\u00e9rii a\u00a0cestovanie integrovanou dopravou v\u00a0celom Bratislavskom kraji.<\/strong><\/p>\n<p>\u201e<em>Vkro\u010dili sme do druhej dek\u00e1dy tohto \u00faspe\u0161n\u00e9ho projektu, ktor\u00fd pon\u00faka v\u0161etk\u00fdm n\u00e1v\u0161tevn\u00edkom mesta mo\u017enos\u0165 spozna\u0165 lep\u0161ie a\u00a0v\u00fdhodnej\u0161ie Bratislavu a\u00a0jej regi\u00f3n. Je to znakom nielen dobrej spolupr\u00e1ce s\u00a0na\u0161imi mestsk\u00fdmi organiz\u00e1ciami, ale najm\u00e4 sign\u00e1lom pre\u00a0v\u0161etk\u00fdch turistov, \u017ee mesto sa\u00a0oplat\u00ed nav\u0161t\u00edvi\u0165 aj na viac dn\u00ed. Pln\u00edme t\u00fdm n\u00e1\u0161 cie\u013e a\u00a0to predl\u017ei\u0165 mno\u017estvo prenocovan\u00ed, \u010do sa pozit\u00edvne odraz\u00ed aj pri vy\u0161\u0161om v\u00fdbere dan\u00ed z\u00a0ubytovania. Tieto prostriedky potom vieme vyu\u017ei\u0165 v\u00a0prospech mesta a\u00a0jeho obyvate\u013eov<\/em>,\u201c\u00a0 hovor\u00ed prim\u00e1tor Bratislavy Ivo Nesrovnal.<\/p>\n<p>Destina\u010dn\u00e1 turistick\u00e1 karta Bratislava Card oslavuje 11. narodeniny a\u00a0s\u00a0\u0148ou prich\u00e1dza mno\u017estvo nov\u00fdch v\u00fdhod. Minuloro\u010dn\u00fd re\u0161tart karty priniesol nielen nov\u00fd dizajn a\u00a0silnej\u0161iu marketingov\u00fa podporu, ale\u00a0hlavne 30 % n\u00e1rast jej predaja a vy\u0161\u0161\u00ed z\u00e1ujem o\u00a0spolupr\u00e1cu zo strany mo\u017en\u00fdch partnerov. V\u010faka tomu vytvorilo ponuku pre letn\u00fa sez\u00f3nu 2017\/2018 a\u017e 72 subjektov z verejn\u00e9ho, \u0161t\u00e1tneho a podnikate\u013esk\u00e9ho sektora. Popri \u00faspe\u0161nej spolupr\u00e1ci Bratislava Tourist Board (BTB) s\u00a0hlavn\u00fdm partner projektu Bratislavskou integrovanou dopravou (BID) pribudol Bratislavsk\u00fd samospr\u00e1vny kraj (BSK) ako strategick\u00fd partner.<\/p>\n<p>\u201e<em>Sme radi, \u017ee n\u00e1v\u0161tevn\u00edkom mesta prin\u00e1\u0161ame rok \u010do rok st\u00e1le lep\u0161iu a\u00a0v\u00fdhodnej\u0161iu turistick\u00fa kartu. Je to n\u00e1\u0161 hlavn\u00fd marketingov\u00fd projekt, a\u00a0preto n\u00e1m prirodzene z\u00e1le\u017e\u00ed na tom, aby bola t\u00e1to karta pre\u00a0n\u00e1v\u0161tevn\u00edkov mesta st\u00e1le atrakt\u00edvnej\u0161ia. Tento rok prin\u00e1\u0161a Bratislava Card najviac benefitov od jej vzniku a\u00a0to viac ne\u017e 120 zliav na atrakcie, tematick\u00e9 prehliadky mesta, re\u0161taur\u00e1cie, hotely a rovnako aj bezplatn\u00e9 vstupy do\u00a0mestsk\u00fdch m\u00faze\u00ed a\u00a0gal\u00e9rii, bezplatn\u00fa prehliadku a\u017e v\u00a08 jazykoch a\u00a0dopravu v\u00a0celom Bratislavskom kraji<\/em>,\u201c pribli\u017euje A. Melicharov\u00e1 predsedn\u00ed\u010dka predstavenstva BTB.<\/p>\n<p>Historicky prv\u00fdkr\u00e1t sa do projektu akt\u00edvne zapojil Bratislavsk\u00fd samospr\u00e1vny kraj, ktor\u00fd prostredn\u00edctvom Bratislavskej integrovanej dopravy roz\u0161\u00edril bezplatn\u00fa dopravu pre dr\u017eite\u013eov Bratislava Card do\u00a0cel\u00e9ho regi\u00f3nu. N\u00e1v\u0161tevn\u00edci sa tak m\u00f4\u017eu bezplatne dosta\u0165 do Modry, Pezinka \u010di Senca, kde n\u00e1jdu okrem \u010fal\u0161\u00edch turistick\u00fdch atraktiv\u00edt aj \u010fal\u0161ie v\u00fdhody a z\u013eavy.<\/p>\n<p>\u201e<em>Vstupom Bratislavsk\u00e9ho samospr\u00e1vneho kraja do spolupr\u00e1ce roz\u0161irujeme ponuku atraktiv\u00edt aj v\u00a0r\u00e1mci regi\u00f3nu, \u010d\u00edm podporujeme celkov\u00fa n\u00e1v\u0161tevnos\u0165. Turisti tak maj\u00fa mo\u017enos\u0165 vidie\u0165 zauj\u00edmavosti a kr\u00e1sy nielen Bratislavy, ale aj \u0161ir\u0161ieho okolia. Zvy\u0161ovan\u00edm ponuky a kvality slu\u017eieb sa destin\u00e1cia Bratislavsk\u00fd regi\u00f3n st\u00e1va \u010doraz atrakt\u00edvnej\u0161ou aj pre zahrani\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov. V spolupr\u00e1ci s\u00a0partnermi sme pripravili aj skvel\u00e9 ponuky, v\u00fdhody a z\u013eavy pre rodiny s de\u0165mi. \u010eal\u0161ou pridanou hodnotu je vznik samostatnej mapy Bratislava Card City&amp;Region, kde s\u00fa v preh\u013eadnej forme uveden\u00ed v\u0161etci partneri, dopravn\u00e9 spojenia a v\u0161eobecn\u00e9 inform\u00e1cie o regi\u00f3ne a meste, \u010d\u00edm n\u00e1v\u0161tevn\u00edci z\u00edskavaj\u00fa celkov\u00fd preh\u013ead o destin\u00e1cii a jej atraktivit\u00e1ch a pom\u00e1ha im v \u013eahkej orient\u00e1cii<\/em>,\u201d uviedol predseda BSK Pavol Fre\u0161o.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201eIntegrovan\u00e1 doprava predstavuje bud\u00facnos\u0165 verejnej dopravy, ktor\u00e1 je v\u00a0zahrani\u010d\u00ed samozrejmos\u0165ou. Je to n\u00e1ro\u010dn\u00fd projekt, ktor\u00fd si vy\u017eaduje spolupr\u00e1cu mnoh\u00fdch partnerov a\u00a0v\u010faka nej dnes m\u00f4\u017eeme aj my poskytn\u00fa\u0165 n\u00e1v\u0161tevn\u00edkom cel\u00e9ho n\u00e1\u0161ho kraja vy\u0161\u0161\u00ed\u00a0\u0161tandard cestovania verejnou dopravou a\u00a0t\u00fdm\u00a0pohodlnej\u0161ie a\u00a0pr\u00edjemnej\u0161ie spozn\u00e1vanie kr\u00e1s a\u00a0pamiatok cel\u00e9ho regi\u00f3nu.<\/em><\/p>\n<p><em>Bratislavsk\u00e1 integrovan\u00e1 doprava pon\u00faka n\u00e1v\u0161tevn\u00edkovi prostredn\u00edctvom jednotnej Bratislava Card presne to, \u010do pri n\u00e1v\u0161teve n\u00e1\u0161ho kraja m\u00f4\u017ee od dopravy najviac o\u010dak\u00e1va\u0165: pohodln\u00e9, bezplatn\u00e9, ni\u010d\u00edm neru\u0161en\u00e9 cestovanie za mno\u017estvom z\u00e1\u017eitkov, bez potreby n\u00e1kupu \u010fal\u0161\u00edch cestovn\u00fdch l\u00edstkov alebo h\u013eadania predajn\u00fdch automatov,\u201c <\/em>doplnil Marian Rovensk\u00fd, predseda predstavenstva Bratislavskej integrovanej dopravy, koordin\u00e1tora IDS BK.<\/p>\n<p>&nbsp;<\/p>\n<p>Predaj karty je zabezpe\u010dovan\u00fd prostredn\u00edctvom Turistick\u00fdch informa\u010dn\u00fdch centier BTB, ako aj siete prov\u00edznych partnerov, ku ktor\u00fdm patria z\u00e1kazn\u00edcke centr\u00e1 dopravn\u00fdch uzlov a\u00a0recepcie vybran\u00fdch hotelov. Od novembra minul\u00e9ho roka bol spusten\u00fd jej online predaj na str\u00e1nke www.visitbratislava.com. Karta je pre n\u00e1v\u0161tevn\u00edkov mesta k\u00a0dispoz\u00edcii v\u00a0troch variantoch a\u00a0to je 1-d\u0148ov\u00e1 (15\u20ac), 2-d\u0148ov\u00e1 (17\u20ac) a\u00a0najv\u00fdhodnej\u0161ia 3-d\u0148ov\u00e1 v\u00a0cene 19\u20ac. V\u00a0s\u00fa\u010dasnosti sa pripravuje pre\u00a0kartu samostatn\u00e1 mobiln\u00e1 aplik\u00e1cia, ktor\u00e1 umo\u017en\u00ed nielen samotn\u00fd predaj karty, ale bude sl\u00fa\u017ei\u0165 aj ako n\u00e1stroj na akcept\u00e1ciu zliav.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2017\/04\/Bratislava-Card-n\u00e1h\u013ead.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2017\/04\/Bratislava-Card-n\u00e1h\u013ead.png\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1v\u0161tevn\u00edci Bratislavy a\u00a0jej regi\u00f3nu sa t\u00fato sez\u00f3nu maj\u00fa na \u010do te\u0161i\u0165. Vylep\u0161en\u00e1 turistick\u00e1 karta Bratislava Card im prinesie viac ako 120 atrakt\u00edvnych zliav, vr\u00e1tane bezplatnej prehliadky mesta, vstupov do m\u00faze\u00ed a gal\u00e9rii a\u00a0cestovanie integrovanou dopravou v\u00a0celom Bratislavskom kraji. \u201eVkro\u010dili sme do druhej dek\u00e1dy tohto \u00faspe\u0161n\u00e9ho projektu, ktor\u00fd pon\u00faka v\u0161etk\u00fdm n\u00e1v\u0161tevn\u00edkom mesta mo\u017enos\u0165 spozna\u0165 lep\u0161ie a\u00a0v\u00fdhodnej\u0161ie [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":78700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,11,50],"tags":[],"class_list":["post-78699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-news","category-radim-vam","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/78699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=78699"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/78699\/revisions"}],"predecessor-version":[{"id":78701,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/78699\/revisions\/78701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/78700"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=78699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=78699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=78699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}