{"id":79139,"date":"2017-05-17T14:17:31","date_gmt":"2017-05-17T12:17:31","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=79139"},"modified":"2017-05-17T14:17:51","modified_gmt":"2017-05-17T12:17:51","slug":"uvazujete-o-zalozeni-e-shopu-vyvarujte-sa-najcastejsich-chyb","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2017\/05\/uvazujete-o-zalozeni-e-shopu-vyvarujte-sa-najcastejsich-chyb\/","title":{"rendered":"Uva\u017eujete o zalo\u017een\u00ed e-shopu? Vyvarujte sa naj\u010dastej\u0161\u00edch ch\u00fdb"},"content":{"rendered":"

Uva\u017eujete o zalo\u017een\u00ed e-shopu? Vyvarujte sa naj\u010distej\u0161\u00edch ch\u00fdb<\/p>\n

E-commerce patr\u00ed medzi najperspekt\u00edvnej\u0161ie a najdynamickej\u0161ie sa rozv\u00edjaj\u00face oblasti on-line podnikania. Vybudova\u0165 \u00faspe\u0161n\u00fd a ziskov\u00fd e-shop v\u00a0tomto odvetv\u00ed nie je v\u00f4bec jednoduch\u00e9. \u010c\u00edtajte \u010falej a\u00a0dozviete sa 4 naj\u010dastej\u0161ie chyby e-shopov, ktor\u00e9 ovplyv\u0148uj\u00fa \u00faspe\u0161nos\u0165 a ziskovos\u0165 ich biznisu.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Nevyhovuj\u00face technick\u00e9 rie\u0161enie e-shopu<\/strong><\/p>\n

Pri v\u00fdbere dod\u00e1vate\u013ea e-shopu a samotn\u00e9ho rie\u0161enia m\u00e1te na v\u00fdber z 3 mo\u017enost\u00ed. Prenaja\u0165 si \u201eza p\u00e1r\u201c EUR mesa\u010dne hotov\u00e9 e-shopov\u00e9 rie\u0161enie, profesion\u00e1lne bal\u00edkov\u00e9 rie\u0161enia alebo necha\u0165 si vyrobi\u0165 e-shop na mieru. D\u00f4le\u017eit\u00fd je aj spr\u00e1vny v\u00fdber zna\u010dky a\u00a0dom\u00e9ny. N\u00e1zov by mal by\u0165 unik\u00e1tny, jednozna\u010dne identifikovate\u013en\u00fd a dobre komunikovate\u013en\u00fd, ktor\u00fd v\u00e1m pom\u00f4\u017ee odl\u00ed\u0161i\u0165 sa od konkurencie. Neulakomte sa na lacn\u00e9 rie\u0161enie, preto\u017ee ako bude r\u00e1s\u0165 v\u00e1\u0161 biznis, bud\u00fa postupne vyskakova\u0165 obmedzenia lacn\u00e9ho syst\u00e9mu. Spr\u00e1vne technick\u00e9 rie\u0161enia buduj\u00fa d\u00f4veryhodnos\u0165 v\u00e1\u0161ho e-shopu.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Ch\u00fdbaj\u00faca alebo neodkomunikovan\u00e1 konkuren\u010dn\u00e1 v\u00fdhoda<\/strong><\/p>\n

Je potrebn\u00e9 sa zamyslie\u0165 nad t\u00fdm, \u010d\u00edm sa od konkurencie odl\u00ed\u0161ite a tieto v\u00fdhody vidite\u013ene v e-shope komunikova\u0165. Konkuren\u010dnou v\u00fdhodou m\u00f4\u017ee by\u0165 \u0161pi\u010dkov\u00fd web, responz\u00edvny dizajn, mobiln\u00e1 aplik\u00e1cia, personaliz\u00e1cia webu a\u00a0newslettrov, odborn\u00e9 poradenstvo, r\u00fdchlos\u0165 dodania tovaru, doprava zdarma, unik\u00e1tny sp\u00f4sob balenia tovaru, jedine\u010dn\u00fd kontakt so z\u00e1kazn\u00edkom, ocenenia a certifik\u00e1ty \u010di samotn\u00fd marketing. V\u017edy dajte z\u00e1kazn\u00edkov vedie\u0165 o\u00a0va\u0161ich benefitoch. Ocenia to.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Nulov\u00fd marketing a\u00a0PR<\/strong><\/p>\n

N\u00edzka cena tovaru nesta\u010d\u00ed na to, aby ste boli dlhodobo na trhu \u00faspe\u0161n\u00ed. E-shop, ktor\u00fd m\u00e1 siln\u00fa marketingov\u00fa a PR komunik\u00e1ciu, je pova\u017eovan\u00fd za d\u00f4veryhodn\u00fd a nem\u00e1me potrebu \u0161pekulova\u0165 nad jeho seri\u00f3znos\u0165ou. Sila zna\u010dky a\u00a0d\u00f4veryhodnos\u0165 maj\u00fa z\u00e1sadn\u00fd dopad na ziskovos\u0165 e-shopu. Medzi efekt\u00edvne marketingov\u00e9 mo\u017enost\u00ed patr\u00ed samotn\u00fd web e-shopu, SEO (optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de), newsletter, content marketing, soci\u00e1lne siete, PPC reklama, porovn\u00e1va\u010de cien, affiliate marketing \u010di offline marketing.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 Nedostato\u010dn\u00e9 vzdel\u00e1vanie zamestnancov e-shopu<\/strong><\/p>\n

Z\u00e1kladom \u00faspechu je kvalitn\u00e1 pr\u00edprava a zostavenie podnikate\u013esk\u00e9ho pl\u00e1nu, ktor\u00fd by mal by\u0165 hlavn\u00fdm vodiacim prvkom v \u010fal\u0161om priebehu podnikania. Ve\u013ea podnikate\u013eov sa nedost\u00e1va do zisku, preto\u017ee nevedia ako to zrealizova\u0165, kde za\u010da\u0165, ak\u00e9 n\u00e1stroje pou\u017ei\u0165 a\u00a0na ak\u00e9 firmy sa obr\u00e1ti\u0165. Ch\u00fdba im know-how<\/strong>. Existuje kvantum zdrojov a mo\u017enost\u00ed, ako sa u\u010di\u0165 zo sk\u00fasenost\u00ed a ch\u00fdb in\u00fdch.<\/p>\n

Jednou z\u00a0mo\u017enost\u00ed je projekt Pricemania Academy<\/strong><\/a>, ktor\u00e9ho cie\u013eom je, aby si \u00fa\u010dastn\u00edci odniesli hmatate\u013en\u00e9 know-how a okam\u017eite ich vyu\u017eili v praxi. Okrem praktick\u00fdch vedomost\u00ed a\u00a0perfektne vy\u0161kolen\u00fdch obchodn\u00edkov z\u00edskate loj\u00e1lnych a\u00a0vern\u00fdch z\u00e1kazn\u00edkov, ktor\u00ed nebud\u00fa u\u00a0v\u00e1s nakupova\u0165 pre n\u00edzke ceny, ale pre kvalitn\u00fa obsluhu, seri\u00f3znos\u0165, poctivos\u0165, promptnos\u0165 pri rie\u0161en\u00ed probl\u00e9mu \u010di preto, \u017ee dodr\u017e\u00edte svoje slovo a\u00a0v\u00e1\u017eite si ho.<\/p>\n

 <\/p>\n

Ver\u00edm, \u017ee moje odpor\u00fa\u010dania a\u00a0tipy boli pre v\u00e1s pr\u00ednosn\u00e9 a\u00a0prajem v\u00e1m ve\u013ea \u00faspechov.<\/p>\n

<\/a><\/p>\n

Michal Kr\u00e1l
\nZakladate\u013e Pricemania a Pricemania Academy<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Uva\u017eujete o zalo\u017een\u00ed e-shopu? Vyvarujte sa naj\u010distej\u0161\u00edch ch\u00fdb E-commerce patr\u00ed medzi najperspekt\u00edvnej\u0161ie a najdynamickej\u0161ie sa rozv\u00edjaj\u00face oblasti on-line podnikania. Vybudova\u0165 \u00faspe\u0161n\u00fd a ziskov\u00fd e-shop v\u00a0tomto odvetv\u00ed nie je v\u00f4bec jednoduch\u00e9. \u010c\u00edtajte \u010falej a\u00a0dozviete sa 4 naj\u010dastej\u0161ie chyby e-shopov, ktor\u00e9 ovplyv\u0148uj\u00fa \u00faspe\u0161nos\u0165 a ziskovos\u0165 ich biznisu. 1.\u00a0\u00a0\u00a0\u00a0 Nevyhovuj\u00face technick\u00e9 rie\u0161enie e-shopu Pri v\u00fdbere dod\u00e1vate\u013ea e-shopu a […]<\/p>\n","protected":false},"author":7,"featured_media":79141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,45,5,50],"tags":[],"class_list":["post-79139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussiness","category-nas-tip","category-celebrity-magazine","category-radim-vam","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/79139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=79139"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/79139\/revisions"}],"predecessor-version":[{"id":79142,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/79139\/revisions\/79142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/79141"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=79139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=79139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=79139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}