{"id":81994,"date":"2018-03-28T10:00:17","date_gmt":"2018-03-28T08:00:17","guid":{"rendered":"http:\/\/slovaklinesmagazin.sk\/cms\/?p=81994"},"modified":"2018-04-06T02:38:15","modified_gmt":"2018-04-06T00:38:15","slug":"hudobny-podmaz-v-obchodoch-moze-mat-vyssi-ucinok-axis-uzatvara-partnerstvo-s-poprednymi-poskytovatelmi-audioobsahu","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2018\/03\/hudobny-podmaz-v-obchodoch-moze-mat-vyssi-ucinok-axis-uzatvara-partnerstvo-s-poprednymi-poskytovatelmi-audioobsahu\/","title":{"rendered":"So spr\u00e1vnym hudobn\u00fdm podmazom budete nakupova\u0165 viac"},"content":{"rendered":"<p>Ozvu\u010denie obchodov a predajn\u00ed u\u017e s\u00edce m\u00e1 dlho svoje pevn\u00e9 miesto, v\u0161ak potenci\u00e1l vyu\u017eitia hudby a zvuku na zlep\u0161enie n\u00e1lady nakupuj\u00facich a zv\u00fd\u0161enie predajov zost\u00e1va do zna\u010dnej miery nedotknut\u00fd. Spolo\u010dnos\u0165 Axis uzavrela strategick\u00e9 partnerstv\u00e1, v r\u00e1mci ktor\u00fdch sa bud\u00fa teraz jej sie\u0165ov\u00e9 audio technol\u00f3gie integrova\u0165 s nieko\u013ek\u00fdmi slu\u017ebami, ktor\u00e9 pon\u00fakaj\u00fa hudbu na z\u00e1klade predplatn\u00e9ho, \u200b\u200ba bud\u00fa pon\u00faka\u0165 sprievodn\u00fa hudbu predov\u0161etk\u00fdm do maloobchodn\u00fdch predajn\u00ed. V\u010faka partnerstvu s t\u00fdmito hudobn\u00fdmi slu\u017ebami bude spolo\u010dnos\u0165 Axis teraz m\u00f4c\u0165 pon\u00faka\u0165 ucelen\u00e9 rie\u0161enie predajcom, ktor\u00ed si \u017eelaj\u00fa \u013eahko ovl\u00e1da\u0165 v\u0161etky aspekty ozvu\u010denie svojich obchodov.<!--more--><\/p>\n<p>Hudobn\u00fd podmaz v predajniach a in\u00fdch priestoroch v\u00fdznamne ovplyv\u0148uje spr\u00e1vanie z\u00e1kazn\u00edkov. \u0160t\u00fadia, ktor\u00fa spracovala spolo\u010dnos\u0165 Soundtrack Your Brand, jeden z nov\u00fdch partnerov spolo\u010dnosti Axis, zistila, \u017ee ke\u010f v prostred\u00ed re\u0161taur\u00e1ci\u00ed hr\u00e1 na pozad\u00ed hudba, ktor\u00e1 zodpoved\u00e1 charakteru zna\u010dky, m\u00f4\u017eu sa tr\u017eby zv\u00fd\u0161i\u0165 v priemere o 9,1% oproti situ\u00e1cii, ke\u010f je s n\u00edm \u0161t\u00fdl hudby v rozpore (\u0161t\u00fadia je k dispoz\u00edcii <a href=\"https:\/\/www.soundtrackyourbrand.com\/lp\/hui\">na tejto adrese<\/a>). Sie\u0165ov\u00e9 audio technol\u00f3gie, ktor\u00e9 Axis u\u017e teraz pon\u00faka, maj\u00fa \u0161irok\u00fd rad r\u00f4znych vyu\u017eit\u00ed, vr\u00e1tane cielen\u00e9ho verejn\u00e9ho rozhlasu a integr\u00e1cie s anal\u00fdzou videa. V\u010faka partnerstvu s poskytovate\u013emi presne vyberanej hudby m\u00f4\u017ee teraz spolo\u010dnos\u0165 Axis pon\u00faka\u0165 ucelen\u00fa a \u013eahko ovl\u00e1date\u013en\u00fa sadu audio rie\u0161en\u00ed v z\u00e1kazn\u00edckych priestoroch.<\/p>\n<p>Spolo\u010dnos\u0165 Axis uzavrela partnersk\u00fa spolupr\u00e1cu so spolo\u010dnos\u0165ami <a href=\"https:\/\/www.soundtrackyourbrand.com\">Soundtrack Your Brand<\/a>, <a href=\"http:\/\/www.royalstreaming.com\">Royal Streaming<\/a>, <a href=\"https:\/\/music2biz.com\/en\/music2biz-conjoint-with-axis-network-based-audio\">MUSIC2BIZ<\/a> a <a href=\"http:\/\/www.mediacone.fi\/audiosolution\">Pinesker Media Company<\/a>.<\/p>\n<blockquote><p><em>&#8222;Ozvu\u010denie v obchodoch sa doposia\u013e pou\u017e\u00edva obvykle na privolanie pr\u00edslu\u0161n\u00fdch zamestnancov a ozn\u00e1menia pre z\u00e1kazn\u00edkov alebo v\u0161eobecn\u00fa sprievodn\u00fa hudbu,&#8220; poznamen\u00e1va H\u00e5kan Hansson, glob\u00e1lny produktov\u00fd riadite\u013e audio produktov spolo\u010dnosti Axis Communications. &#8222;Prieskumy v\u0161ak uk\u00e1zali, \u017ee cielene vyberan\u00e1 hudba v spojen\u00ed so strategick\u00fdmi ozn\u00e1meniami pre z\u00e1kazn\u00edkov m\u00f4\u017ee akt\u00edvne pob\u00e1da\u0165 z\u00e1kazn\u00edkov k n\u00e1kupom. Spojenie sie\u0165ov\u00fdch audio zariaden\u00ed Axis a partnerstva, ktor\u00e9 sme dnes ozn\u00e1mili, umo\u017enia predajcom vyu\u017e\u00edva\u0165 cielene vybran\u00fa hudbu a zvukov\u00e9 up\u00fatavky v celej ich predajnej sieti. Bud\u00fa tak m\u00f4c\u0165 zd\u00f4razni\u0165 z\u00e1kladn\u00e9 hodnoty, na ktor\u00fdch ich zna\u010dka stavia, a zlep\u0161i\u0165 pocit z\u00e1kazn\u00edkov pri nakupovan\u00ed &#8211; a to s vysokou spo\u013eahlivos\u0165ou, ktor\u00fa zaru\u010duje 100% digit\u00e1lny syst\u00e9m.&#8220;<br \/>\n<\/em><\/p><\/blockquote>\n<p>Tieto hudobn\u00e9 slu\u017eby pre firmy sa m\u00f4\u017eu plne integrova\u0165 v r\u00e1mci existuj\u00facich sie\u0165ov\u00fdch reproduktorov\u00fdch syst\u00e9mov Axis bez nutnosti \u010fal\u0161ieho hardv\u00e9ru alebo softv\u00e9ru, \u010do umo\u017e\u0148uje bezprobl\u00e9mov\u00e9 nasadenie okam\u017eit\u00fdch i pl\u00e1novan\u00fdch ozn\u00e1menia spolu s cielene vybranou hudbou. Slu\u017eby mo\u017eno vyu\u017ei\u0165 aj u in\u00fdch audiosyst\u00e9mov ne\u017e spolo\u010dnosti Axis, a to v\u010faka vyu\u017eitiu sie\u0165ov\u00e9ho prvku prepojenie audia AXIS C8033 Audio Bridge, ktor\u00fd umo\u017e\u0148uje pripoji\u0165 ako anal\u00f3gov\u00e9, tak digit\u00e1lne audiosyst\u00e9my.<\/p>\n<p>Sie\u0165ov\u00e9 reproduktory Axis s integrovan\u00fdmi hudobn\u00fdmi slu\u017ebami umo\u017e\u0148uj\u00fa vedenie obchodn\u00fdch spolo\u010dnost\u00ed centr\u00e1lne riadi\u0165, aby na ka\u017edej z pobo\u010diek hrala zodpovedaj\u00facu hudba.<\/p>\n<p>Audio zariadenia spolo\u010dnosti Axis s\u00fa k\u00a0dispoz\u00edcii prostredn\u00edctvom distribu\u010dn\u00fdch kan\u00e1lov spolo\u010dnosti Axis, zatia\u013e \u010do streamovan\u00e9 hudobn\u00e9 slu\u017eby s\u00fa k dispoz\u00edcii priamo u ich poskytovate\u013eov.<\/p>\n<p>Ak sa chcete dozvedie\u0165 viac o v\u00fdhod\u00e1ch sie\u0165ov\u00fdch audiosyst\u00e9mov, nav\u0161t\u00edvte str\u00e1nku <a href=\"https:\/\/www.axis.com\/products\/audio\">https:\/\/www.axis.com\/products\/audio<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/slovaklinesmagazin.sk\/cms\/wp-content\/uploads\/2018\/04\/040618_0036_Hudobnpodma1.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ozvu\u010denie obchodov a predajn\u00ed u\u017e s\u00edce m\u00e1 dlho svoje pevn\u00e9 miesto, v\u0161ak potenci\u00e1l vyu\u017eitia hudby a zvuku na zlep\u0161enie n\u00e1lady nakupuj\u00facich a zv\u00fd\u0161enie predajov zost\u00e1va do zna\u010dnej miery nedotknut\u00fd. Spolo\u010dnos\u0165 Axis uzavrela strategick\u00e9 partnerstv\u00e1, v r\u00e1mci ktor\u00fdch sa bud\u00fa teraz jej sie\u0165ov\u00e9 audio technol\u00f3gie integrova\u0165 s nieko\u013ek\u00fdmi slu\u017ebami, ktor\u00e9 pon\u00fakaj\u00fa hudbu na z\u00e1klade predplatn\u00e9ho, \u200b\u200ba [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":81993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-81994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussiness","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/81994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=81994"}],"version-history":[{"count":3,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/81994\/revisions"}],"predecessor-version":[{"id":81997,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/81994\/revisions\/81997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/81993"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=81994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=81994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=81994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}