{"id":84734,"date":"2019-11-12T13:13:50","date_gmt":"2019-11-12T11:13:50","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=84734"},"modified":"2019-11-12T13:20:28","modified_gmt":"2019-11-12T11:20:28","slug":"slovak-lines-vas-vrati-unikatnou-kampanou-spat-za-zeleznu-oponu","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2019\/11\/slovak-lines-vas-vrati-unikatnou-kampanou-spat-za-zeleznu-oponu\/","title":{"rendered":"Slovak Lines v\u00e1s vr\u00e1ti unik\u00e1tnou kampa\u0148ou sp\u00e4\u0165 za \u017eelezn\u00fa oponu!"},"content":{"rendered":"<p><strong>Tradi\u010dn\u00fd autobusov\u00fd dopravca Slovak Lines si chce ucti\u0165 a pripomen\u00fa\u0165 udalosti Novembra \u02c889 v novej unik\u00e1tnej kampani. Po prv\u00fd raz v nej vyu\u017e\u00edva n\u00e1stroj ASMR vide\u00ed. Hlavn\u00fdm mot\u00edvom je fakt, \u017ee o veciach, ktor\u00e9 s\u00fa dnes \u00faplne be\u017en\u00e9, sme si pred Novembrom \u02c889 mohli nanajv\u00fd\u0161 \u0161epka\u0165. <\/strong><\/p>\n<p>N\u00e1kupy na Mariahilfer Strasse, sobota s\u00a0de\u0165mi v\u00a0Pr\u00e1tri \u010di k\u00e1vi\u010dka na niektorom z\u00a0viedensk\u00fdch n\u00e1mest\u00ed. Pred tridsiatimi rokmi bola v\u00e4\u010d\u0161ina Slov\u00e1kov presved\u010den\u00e1, \u017ee tieto t\u00fa\u017eby zostan\u00fa pre n\u00e1s nav\u017edy len snom. V\u010faka Novembru\u02c889 je na\u0161\u0165astie v\u0161etko inak. Prepojenie s\u00a0Vied\u0148ou nie je pritom n\u00e1hodn\u00e9. V\u010faka \u00faspe\u0161n\u00e9mu slovensk\u00e9mu dopravcovi, ktor\u00fd jazd\u00ed do centra Viedne ka\u017ed\u00fa hodinu, m\u00f4\u017eu Slov\u00e1ci ka\u017ed\u00fa hodinu robi\u0165 to, o\u00a0\u010dom kedysi len sn\u00edvali.<\/p>\n<p>Kampa\u0148 tvoria tri vide\u00e1,\u00a0ka\u017ed\u00e9 hovor\u00ed o\u00a0konkr\u00e9tnej situ\u00e1cii, ktor\u00e1 sa odohrala pred Novembrom &#8217;89. \u201eNa\u0161a kampa\u0148 je spojen\u00edm nie\u010doho modern\u00e9ho s\u00a0nie\u010d\u00edm star\u00fdm, napasovan\u00e9 na produkt, o\u00a0ktorom si pred tridsiatimi rokmi mohla v\u00e4\u010d\u0161ina \u013eud\u00ed na Slovensku akur\u00e1t tak \u0161epka\u0165. Autobusy \u010cSAD do Viedne existovali, ale samozrejme len pre vyvolen\u00fdch. Sp\u00e1jame akt &#8218;\u0161epkania\u02c8, ktor\u00fd bol sp\u00e1jan\u00fd s\u00a0nie\u010d\u00edm ileg\u00e1lnym s\u00a0fenom\u00e9nom ASMR. Tak\u00fdmto sp\u00f4sobom chceme okrem propagovania na\u0161ich autobusov do Viedne pripom\u00edna\u0165 a\u00a0uctieva\u0165 si udalosti, v\u010faka ktor\u00fdm sme sa ako spolo\u010dnos\u0165 posunuli \u010falej,\u201c vysvet\u013euje gener\u00e1lny riadite\u013e <strong>Slovak Lines <\/strong>Pavol Labant.<\/p>\n<p>Nosn\u00fdm prvkom s\u00fa vide\u00e1, spo\u010diatku vyzeraj\u00face ako \u0161tandardn\u00e9 ASMR, akur\u00e1t prekvapivo star\u00e9ho vydania. Aby \u013eudia neboli nepekne perzekvovan\u00ed, mohli v\u00a0minulosti o\u00a0mnoh\u00fdch svojich prianiach iba \u0161epka\u0165. Podobne ako hrdinovia v\u00a0spotoch <strong>Slovak Lines<\/strong>. \u201eT\u00e9ma slobody, cestovania a\u00a0objavovania nov\u00e9ho je pre <strong>Slovak Lines<\/strong> jednou z\u00a0k\u013e\u00fa\u010dov\u00fdch. V r\u00e1mci zadania odkomunikova\u0165 v\u00fdznam 17. novembra 1989 v prirodzenom\u00a0s\u00falade s\u00a0aktivitami a DNA spolo\u010dnosti, vznikla inovat\u00edvna kampa\u0148 od reklamnej agent\u00fary Core4 Advertising,\u201c hovor\u00ed Martin Hanula, \u0161\u00e9f marketingu <strong>Slovak Lines<\/strong>.<\/p>\n<p>Silnou str\u00e1nkou kampane je vyu\u017eitie aktu\u00e1lneho trendu ASMR, ktor\u00fd je v\u00a0posledn\u00fdch rokoch typick\u00fd pre online priestor. V spojen\u00ed s\u00a0retro vizu\u00e1lom dotiahnut\u00fdm do najmen\u0161\u00edch detailov je komunik\u00e1cia dostato\u010dne ru\u0161iv\u00e1, aby zaujala a\u00a0vyvolala diskusiu naprie\u010d spolo\u010dnos\u0165ou.<\/p>\n<p>Z\u00e1merom kampane je, aby faktor ASMR pritiahol k\u00a0t\u00e9me Ne\u017enej revol\u00facie mlad\u00fdch, zatia\u013e \u010do prvky z\u00a0roku 1989 nenechaj\u00fa chladn\u00fdch pam\u00e4tn\u00edkov. Navy\u0161e ka\u017ed\u00e9 video uzatv\u00e1ra veta, ktor\u00e1 m\u00e1 pod\u010diarknu\u0165 stav, ktor\u00fd vl\u00e1dol v\u00a0krajine: \u201eO veciach, ktor\u00e9 s\u00fa dnes \u00faplne be\u017en\u00e9, sa pred Novembrom \u02c889 mohlo nanajv\u00fd\u0161 \u0161epka\u0165. V\u010faka Ne\u017enej revol\u00facii v\u0161ak u\u017e 30 rokov hovor\u00edte o svojich \u017eelaniach nahlas a my v\u00e1s m\u00f4\u017eeme vypo\u010du\u0165.\u201c<\/p>\n<p>Nadstavbou komunik\u00e1cie je aj spolupr\u00e1ca s\u00a0influencermi, ktor\u00ed na jeden de\u0148 prekvapia svojich sledovate\u013eov \u0161epkan\u00fdmi Instastories, \u0161peci\u00e1lna landing page <a href=\"http:\/\/www.slovaklines.sk\/1989\">www.slovaklines.sk\/1989<\/a> a\u00a0dokonca \u0161epkan\u00fd podcast \u201eEkonomick\u00fd newsfilter Denn\u00edka N\u201c z\u00a011. novembra 2019.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/N8XW1kR0ifM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/gAI2kTydbkw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/cfg8nDXNG6Y\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tradi\u010dn\u00fd autobusov\u00fd dopravca Slovak Lines si chce ucti\u0165 a pripomen\u00fa\u0165 udalosti Novembra \u02c889 v novej unik\u00e1tnej kampani. Po prv\u00fd raz v nej vyu\u017e\u00edva n\u00e1stroj ASMR vide\u00ed. Hlavn\u00fdm mot\u00edvom je fakt, \u017ee o veciach, ktor\u00e9 s\u00fa dnes \u00faplne be\u017en\u00e9, sme si pred Novembrom \u02c889 mohli nanajv\u00fd\u0161 \u0161epka\u0165. N\u00e1kupy na Mariahilfer Strasse, sobota s\u00a0de\u0165mi v\u00a0Pr\u00e1tri \u010di k\u00e1vi\u010dka [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":84738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,47,10,11],"tags":[],"class_list":["post-84734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-film","category-lines","category-news","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/84734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=84734"}],"version-history":[{"count":3,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/84734\/revisions"}],"predecessor-version":[{"id":84739,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/84734\/revisions\/84739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/84738"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=84734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=84734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=84734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}