{"id":87490,"date":"2021-03-22T12:11:36","date_gmt":"2021-03-22T10:11:36","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=87490"},"modified":"2021-04-08T13:35:59","modified_gmt":"2021-04-08T11:35:59","slug":"tomas-bata-obuvnik-podnikatel-a-vizionar","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2021\/03\/tomas-bata-obuvnik-podnikatel-a-vizionar\/","title":{"rendered":"Tom\u00e1\u0161 Ba\u0165a, obuvn\u00edk, podnikate\u013e a\u00a0vizion\u00e1r"},"content":{"rendered":"

Pred 145 rokmi sa narodil Tom\u00e1\u0161 Ba\u0165a, ktor\u00fd zmenil tv\u00e1r jedn\u00e9ho moravsk\u00e9ho mesta, trendy v celosvetovom obuvn\u00edctve aj princ\u00edpy \u00faspe\u0161n\u00e9ho mana\u017ementu.<\/p>\n

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Zl\u00edn, Tom\u00e1\u0161 Ba\u0165a \/FOTO Michaela Kar\u00e1sek \u010cejkov\u00e1, CzechTourism \/<\/p>\n

Pozrite sa na svoje top\u00e1nky, \u010di u\u017e spolo\u010densk\u00e9, na denn\u00e9 nosenie, alebo turistick\u00e9 … Ak je na nich zna\u010dka Ba\u0165a, m\u00e1te na noh\u00e1ch v\u00fdrobok, ktor\u00e9ho hist\u00f3ria siaha a\u017e do Rak\u00faska-Uhorska roku 1894. Mlad\u00fd obuvn\u00edk Tom\u00e1\u0161 Ba\u0165a vtedy v Zl\u00edne spolu so svojou sestrou a bratom zalo\u017eil obuvn\u00edcku firmu, ktor\u00e1 sa po\u010das nieko\u013ek\u00fdch desa\u0165ro\u010d\u00ed rozr\u00e1stla na \u0161tyri kontinenty, a dnes si top\u00e1nky od Ba\u0165u m\u00f4\u017eete k\u00fapi\u0165 v desiatkach miest po celom svete. Pripad\u00e1 v\u00e1m to in\u0161piruj\u00face? \u010c\u00edtajte \u010falej, nie je to z\u010faleka v\u0161etko.<\/p>\n

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14-15-Princip Ba\u0165a Drev\u00e1k \/FOTO Zden\u011bk Urbanovsk\u00fd, CCRVM \/<\/p>\n

Ba\u0165ove top\u00e1nky<\/h2>\n

Mlad\u00fd obuvn\u00edk Tom\u00e1\u0161 Ba\u0165a bol tak trochu rebel. Poch\u00e1dzal s\u00edce z rodiny, ktor\u00e1 sa obuvn\u00edctvom zaoberala u\u017e dlh\u00e9 st\u00e1ro\u010dia, v 14 rokoch sa v\u0161ak nechal zamestna\u0165 u firmy vyr\u00e1baj\u00facej obuvn\u00edcke stroje. Nep\u00e1\u010dilo sa to ani jeho otcovi ani spom\u00ednanej firme, ktor\u00e1 ho \u010doskoro prepustila, preto\u017ee sa b\u00e1la konkurencie. To ho v\u0161ak nezastavilo a s pomocou s\u00farodencov v roku 1894 zalo\u017eil vlastn\u00fa obuvn\u00edcku firmu<\/strong>. Prv\u00fa ve\u013ek\u00fa kr\u00edzu za\u017eehnal Tom\u00e1\u0161 Ba\u0165a<\/strong> takzvan\u00fdmi \u201eba\u0165ovkami\u201c, top\u00e1nkami, ktor\u00e9 sa namiesto z ko\u017ee vyr\u00e1bali hlavne z ove\u013ea lacnej\u0161ieho pl\u00e1tna.<\/p>\n

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Zlin, Ba\u0165ova kol\u00f3nia \/ FOTO UPVISION \/<\/p>\n

Z pobytu v Amerike priviezol Tom\u00e1\u0161 Ba\u0165a nov\u00fd el\u00e1n pre svoje podnikanie. Potreboval k nemu \u010doraz viac robotn\u00edkov, ktor\u00ed ale nemali v malom meste na v\u00fdchode Moravy kde b\u00fdva\u0165. Tom\u00e1\u0161 Ba\u0165a to vyrie\u0161il tak, \u017ee im postavil dom\u010deky a za\u010dal meni\u0165 tie\u017e infra\u0161trukt\u00faru <\/strong>Zl\u00edna<\/strong><\/a>. Vznikali tak funkcionalistick\u00e9 stavby<\/strong> a Zl\u00edn, ktor\u00fd sa pomaly menil na priemyseln\u00e9 mesto v z\u00e1hrad\u00e1ch, za\u017e\u00edval svoje najsl\u00e1vnej\u0161ie obdobie. Zl\u00ednsky funkcionalizmus o\u010daril aj svetozn\u00e1meho architekta Le Corbusiera, ktor\u00fd o \u0148om vyhlasoval, \u017ee je jedn\u00fdm z hor\u00facich miest nov\u00e9ho sveta.<\/p>\n

Ale sp\u00e4\u0165 k Ba\u0165ovi. Robotn\u00edci v jeho spolo\u010dnosti dost\u00e1vali benefity, museli v\u0161ak po\u010d\u00edta\u0165 aj s ve\u013ek\u00fdmi n\u00e1rokmi. Za zle odveden\u00fa pr\u00e1cu platila automaticky zr\u00e1\u017eka zo mzdy a podobne. Zamestnanci spolo\u010dnosti Ba\u0165a sa mohli \u010falej vzdel\u00e1va\u0165, aby mala firma person\u00e1l schopn\u00fd pracova\u0165 aj v zahrani\u010d\u00ed, za to sa v\u0161ak museli riadi\u0165 Ba\u0165ov\u00fdm heslom<\/strong>: \u201eNehovor mi, \u017ee to nejde \u2013 povedz mi, \u017ee to nevie\u0161.\u201c O jeho modeloch a hist\u00f3rii obuvn\u00edctva sa viac dozviete v m\u00fazeu obuvi v Zl\u00edne<\/a>.<\/p>\n

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Pam\u00e4tn\u00edk Tom\u00e1\u0161a Ba\u0165u \/BoysPlayNice exterier \/<\/p>\n

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Pam\u00e4tn\u00edk\u00a0 Tom\u00e1\u0161a Ba\u0165u\u00a0 \/ BoysPlayNice interier \/<\/p>\n

Ba\u0165ov odtla\u010dok na Morave i vo svete<\/h2>\n

Ba\u0165a myslel aj na \u010fal\u0161ie d\u00f4le\u017eit\u00e9 aspekty obchodovania. Typick\u00e9 je napr\u00edklad jeho cenenie. Vyu\u017e\u00edval to, \u017ee sa n\u00e1m zd\u00e1 pre pe\u0148a\u017eenku prijate\u013enej\u0161ie, ak je na cenovke nap\u00edsan\u00e9 999 namiesto \u010d\u00edsla 1000<\/strong>. Tento trik dnes pou\u017e\u00edva cel\u00fd svet.<\/p>\n

Tom\u00e1\u0161 Ba\u0165a nepodce\u0148oval ani reklamu,<\/strong> a tak si v Zl\u00edne nechal postavi\u0165 filmov\u00e9 ateli\u00e9ry<\/strong>, ktor\u00e9 sa \u010doskoro zameriavali okrem obuvn\u00edckych rekl\u00e1m aj na celove\u010dern\u00e9 filmy. Dnes funguje Filmov\u00fd uzel Zl\u00edn<\/a> ako jedine\u010dn\u00e9 filmov\u00e9, kult\u00farne a vzdel\u00e1vacie centrum pre cel\u00fa rodinu. V\u010faka vzniku filmov\u00fdch ateli\u00e9rov dnes m\u00f4\u017ee mesto Zl\u00edn tie\u017e pravidelne organizova\u0165 filmov\u00fd festival<\/a>.<\/p>\n

\u010eal\u0161\u00edm pr\u00ednosom je napr\u00edklad Ba\u0165ov kan\u00e1l<\/strong><\/a>, ktor\u00fd spolo\u010dnos\u0165 postavila po tragickej smrti svojho zakladate\u013ea. Vodn\u00e1 cesta v\u0161ak nesie jeho meno a dnes okolo nej vedie kr\u00e1sna cyklotrasa<\/strong>.<\/p>\n

Symbolom ba\u0165ovskej r\u00ed\u0161e je aj mrakodrap v Zl\u00edne<\/strong>, ktor\u00e9mu sa pod\u013ea \u010d\u00edsla popisn\u00e9ho hovor\u00ed \u201edvadsa\u0165jednotka<\/strong>\u201c. Budovu nechal postavi\u0165 nevlastn\u00fd brat Tom\u00e1\u0161a Jan Anton\u00edn Ba\u0165a pod\u013ea americk\u00e9ho vzoru, a tak bol Ba\u0165ov mrakodrap<\/a> svojho \u010dasu druhou najvy\u0161\u0161ou budovou v Eur\u00f3pe. Raritou, ktor\u00fa inde v \u010cesku neuvid\u00edte, je dodnes plne funk\u010dn\u00fd v\u00fd\u0165ah, ktor\u00fd sl\u00fa\u017eil ako kancel\u00e1ria \u0161\u00e9fa firmy Ba\u0165a<\/strong> s rozmermi 6 x 6 m s um\u00fdvadlom a klimatiz\u00e1ciou. V\u010faka tomu mal Ba\u0165a v\u017edy preh\u013ead, \u010do sa kde pr\u00e1ve rob\u00ed.<\/p>\n

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Zl\u00edn \/ Foto m-ark \/<\/p>\n

Pam\u00e4tn\u00edk Tom\u00e1\u0161a Ba\u0165u<\/h2>\n

Tom\u00e1\u0161 Ba\u0165a zahynul pri leteckej hav\u00e1rii v roku 1932. Za 56 rokov svojho \u017eivota v\u0161ak stihol vybudova\u0165 obuvn\u00edcke imp\u00e9rium<\/strong>, v\u010faka ktor\u00e9mu teraz \u010derven\u00e9 logo Ba\u0165a svieti nad tis\u00edckami obchodov v desiatkach miest po celom svete.<\/p>\n

Na jeho po\u010des\u0165 bol v roku 1933 postaven\u00fd v duchu zl\u00ednskeho funkcionalizmu pam\u00e4tn\u00edk<\/a>, ktor\u00e9ho autorom bol v\u00fdznamn\u00fd zl\u00ednsky<\/strong> architekt F. L. Gahura<\/strong>. V posledn\u00fdch rokoch pre\u0161la budova n\u00e1ro\u010dnou obnovou a dnes op\u00e4\u0165 sl\u00fa\u017ei svojmu \u00fa\u010delu, k pripomienke \u017eivota a diela \u010deskoslovensk\u00e9ho priemyseln\u00edka. Jeho interi\u00e9ru dominuje maketa lietadla Junkers F13<\/strong>, v ktorom Tom\u00e1\u0161 Ba\u0165a v roku 1932 zahynul.<\/p>\n

\u00a0<\/strong><\/p>\n

Viac zauj\u00edmavost\u00ed o\u00a0\u010ceskej republike n\u00e1jdete na <\/strong>www.kudyznudy.cz<\/strong><\/a><\/p>\n

Foto na titulke: Princ\u00edp Ba\u0165a obuvi \/FOTO Zden\u011bk Urbanovsk\u00fd, CCRVM \/<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pred 145 rokmi sa narodil Tom\u00e1\u0161 Ba\u0165a, ktor\u00fd zmenil tv\u00e1r jedn\u00e9ho moravsk\u00e9ho mesta, trendy v celosvetovom obuvn\u00edctve aj princ\u00edpy \u00faspe\u0161n\u00e9ho mana\u017ementu. Zl\u00edn, Tom\u00e1\u0161 Ba\u0165a \/FOTO Michaela Kar\u00e1sek \u010cejkov\u00e1, CzechTourism \/ Pozrite sa na svoje top\u00e1nky, \u010di u\u017e spolo\u010densk\u00e9, na denn\u00e9 nosenie, alebo turistick\u00e9 … Ak je na nich zna\u010dka Ba\u0165a, m\u00e1te na noh\u00e1ch v\u00fdrobok, ktor\u00e9ho […]<\/p>\n","protected":false},"author":7,"featured_media":87497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,3,5],"tags":[],"class_list":["post-87490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architektura","category-bussiness","category-celebrity-magazine","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/87490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=87490"}],"version-history":[{"count":3,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/87490\/revisions"}],"predecessor-version":[{"id":87669,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/87490\/revisions\/87669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/87497"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=87490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=87490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=87490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}