{"id":88280,"date":"2021-06-15T17:23:28","date_gmt":"2021-06-15T15:23:28","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=88280"},"modified":"2021-06-15T17:25:39","modified_gmt":"2021-06-15T15:25:39","slug":"czechtourism-laka-zahranicnych-turistov-do-ceska-unikatnymi-zabermi-z-red-bull-f1","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2021\/06\/czechtourism-laka-zahranicnych-turistov-do-ceska-unikatnymi-zabermi-z-red-bull-f1\/","title":{"rendered":"CzechTourism l\u00e1ka zahrani\u010dn\u00fdch turistov do \u010ceska unik\u00e1tnymi z\u00e1bermi z Red Bull F1"},"content":{"rendered":"<p>Spolupr\u00e1ca agent\u00fary CzechTourism so spolo\u010dnos\u0165ou Red Bull vytvorila jedine\u010dn\u00fa pr\u00edle\u017eitos\u0165 predstavi\u0165 kr\u00e1sy Slovenskej republiky z poh\u013eadu pilota F1 Davida Coultharda. Unik\u00e1tne videoz\u00e1bery z hlavn\u00e9ho mesta Prahy, \u0161t\u00e1tneho z\u00e1mku Lednice alebo dominanty ju\u017enej Moravy &#8211; P\u00e1lavy, uvid\u00ed na komunika\u010dn\u00fdch kan\u00e1loch Red Bull Racing mili\u00f3ny zahrani\u010dn\u00fdch turistov.<\/p>\n<p>&#8222;Cie\u013eom spolupr\u00e1ce s obrovsk\u00fdm medi\u00e1lnym z\u00e1sahom je podpori\u0165 a znovu na\u0161tartova\u0165 pr\u00edjazdov\u00fd cestovn\u00fd ruch a netradi\u010dn\u00e9, ale o to \u00fa\u010dinnej\u0161ie formou zv\u00fd\u0161i\u0165 povedomie o \u010ceskej republike a kr\u00e1sach, ktor\u00e9 ju symbolizuj\u00fa,&#8220; uviedol Jan Herget, riadite\u013e agent\u00fary CzechTourism a doplnil: &#8222;Ver\u00edm, \u017ee tento po\u010din, m\u00e1 skuto\u010dne ve\u013ek\u00fd potenci\u00e1l pre o\u017eivenie Incoming, hoci s \u013eahkou kontroverziio, ktor\u00e1 k Red Bullu neodmyslite\u013ene patr\u00ed, a aj v\u010faka nej dosahuj\u00fa v\u0161etky kampane a materi\u00e1ly Red Bullu tak\u00e9ho z\u00e1ujmu a sledovanosti naprie\u010d kontinentmi. D\u00f4kazom je premi\u00e9rov\u00e9 \u200b\u200bvideo, ktor\u00e9 m\u00e1 len nieko\u013eko hod\u00edn po zverejnen\u00ed takmer 150.000 pozret\u00ed<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4qbfQSLUdDo\" width=\"1280\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Spolupr\u00e1ca agent\u00fary CzechTourism a spolo\u010dnosti Red Bull za\u010dala zhruba pred pol rokom a bola pod pr\u00edsnym informa\u010dn\u00fdm embargom. Zo strany agent\u00fary prebiehala spolupr\u00e1ca formou dramaturgick\u00fdch z\u00e1sahov a pokra\u010duje vyu\u017eit\u00edm komunika\u010dn\u00fdch kan\u00e1lov a medi\u00e1lneho priestoru Red Bull a z\u00edskan\u00edm unik\u00e1tnych a exkluz\u00edvnych obsahov\u00fdch materi\u00e1lov (foto a video). V spote okrem in\u00e9ho \u00fa\u010dinkuj\u00fa tie\u017e \u010deskej a slovensk\u00fd medzin\u00e1rodne uzn\u00e1van\u00e9 osobnosti &#8211; biatlonistka Mark\u00e9ta Davidov\u00e1, v\u00ed\u0165az Red Bull Air Race a elitn\u00fd pilot Martin \u0160onka a slovensk\u00fd rapper Rytmus.<\/p>\n<p>Zhruba sedemdesiatich \u010dlenn\u00fd \u0161t\u00e1b produkcie spotu, mal zaisten\u00e1 v\u0161etky povolenia a splnil v\u0161etky legislat\u00edvne po\u017eiadavky na to, aby tieto z\u00e1bery z \u010ceska mohli vznikn\u00fa\u0165. Na vlastn\u00e9 n\u00e1klady potom v\u0161etka miesta, kde sa nakr\u00facalo, uviedli do p\u00f4vodn\u00e9ho stavu. \u017diadna z lok\u00e1ci\u00ed nebola po\u0161koden\u00e1 \u010di nezostala zne\u010disten\u00e1.<\/p>\n<p>Celkov\u00fd rozpo\u010det agent\u00fary na n\u00e1kup exkluz\u00edvneho medi\u00e1lneho priestoru, prezent\u00e1ciu a propag\u00e1ciu \u010ceskej republiky, vyu\u017e\u00edvanie hashtag a obsahov\u00e9 materi\u00e1ly vr\u00e1tane licenci\u00ed, ktor\u00e9 v r\u00e1mci nat\u00e1\u010dania vznikli exkluz\u00edvne pre \u00fa\u010dely a vyu\u017eitie CzechTourism, boli 40.000 euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spolupr\u00e1ca agent\u00fary CzechTourism so spolo\u010dnos\u0165ou Red Bull vytvorila jedine\u010dn\u00fa pr\u00edle\u017eitos\u0165 predstavi\u0165 kr\u00e1sy Slovenskej republiky z poh\u013eadu pilota F1 Davida Coultharda. Unik\u00e1tne videoz\u00e1bery z hlavn\u00e9ho mesta Prahy, \u0161t\u00e1tneho z\u00e1mku Lednice alebo dominanty ju\u017enej Moravy &#8211; P\u00e1lavy, uvid\u00ed na komunika\u010dn\u00fdch kan\u00e1loch Red Bull Racing mili\u00f3ny zahrani\u010dn\u00fdch turistov. &#8222;Cie\u013eom spolupr\u00e1ce s obrovsk\u00fdm medi\u00e1lnym z\u00e1sahom je podpori\u0165 a znovu [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":88282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[13,11,52,56,42],"tags":[76,192,1043],"class_list":["post-88280","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-real-estate","category-news","category-outdoor","category-priroda","category-tech","tag-cestovanie","tag-czechtourism","tag-redbull","post_format-post-format-video","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/88280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=88280"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/88280\/revisions"}],"predecessor-version":[{"id":88281,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/88280\/revisions\/88281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/88282"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=88280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=88280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=88280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}