{"id":90089,"date":"2022-04-29T09:48:25","date_gmt":"2022-04-29T07:48:25","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=90089"},"modified":"2022-04-29T09:48:43","modified_gmt":"2022-04-29T07:48:43","slug":"turisticka-sezona-2022-v-strednych-cechach","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2022\/04\/turisticka-sezona-2022-v-strednych-cechach\/","title":{"rendered":"Turistick\u00e1 sez\u00f3na 2022 v stredn\u00fdch \u010cech\u00e1ch \u00a0"},"content":{"rendered":"

V stredn\u00fdch \u010cech\u00e1ch sa naplno rozbieha hlavn\u00e1 turistick\u00e1 sez\u00f3na. Tento rok sa ponesie v duchu n\u00e1vratu k plnohodnotn\u00e9mu cestovaniu, doteraz obmedzovan\u00e9ho z d\u00f4vodu pand\u00e9mie koronav\u00edrusu a n\u00e1sledn\u00fdch vl\u00e1dnych opatren\u00ed. Stredo\u010desk\u00e1 centr\u00e1la cestovn\u00e9ho ruchu (SCCR) podpor\u00ed postupn\u00fd n\u00e1vrat turistov, vr\u00e1tane t\u00fdch zahrani\u010dn\u00fdch, svojou letnou reklamnou kampa\u0148ou v m\u00e9di\u00e1ch a na soci\u00e1lnych sie\u0165ach. Okrem toho sa podie\u013ea na vzniku desa\u0165dielneho seri\u00e1lu zameran\u00e9ho na trad\u00edcie, z\u00e1\u017eitok a mlad\u00fdch cestovate\u013eov, vysielan\u00e9ho na MALL TV. So za\u010diatkom sez\u00f3ny bude tie\u017e spusten\u00e1 nov\u00e1, u\u017e\u00edvate\u013esky pr\u00edvetivej\u0161ia verzia webov\u00fdch str\u00e1nok www.strednicechy.cz. Aj tento rok SCCR rozv\u00edja produkt Stredn\u00e9 \u010cechy kr\u00e1\u013eovsk\u00e9, tentoraz s odkazom na trad\u00edcie vo v\u0161etk\u00fdch regi\u00f3noch stredn\u00fdch \u010ciech. <\/strong><\/p>\n

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Kou\u0159im\u00a0 \/ foto: CzechTourism, autor Libor Sv\u00e1\u010dek \/<\/em><\/p>\n

Minul\u00fd rok bol napriek st\u00e1le platn\u00fdm koronav\u00edrusov\u00fdm obmedzeniam rokom, ktor\u00fd priniesol mierne o\u017eivenie cestovn\u00e9ho ruchu. Aj po\u010det host\u00ed v stredn\u00fdch \u010cech\u00e1ch, ubytovan\u00fdch v hromadn\u00fdch ubytovac\u00edch zariadeniach, sa pod\u013ea \u00fadajov \u010cesk\u00e9ho \u0161tatistick\u00e9ho \u00faradu medziro\u010dne zv\u00fd\u0161il o 12,7 %. S vidinou toho, \u017ee dvere sa u\u017e pomaly ale iste otv\u00e1raj\u00fa plnohodnotn\u00e9mu cestovaniu, zameriava sa aj SCCR na aktivity, ktor\u00e9 ho podporia. Po covide sa navy\u0161e kone\u010dne m\u00f4\u017ee op\u00e4\u0165 zamera\u0165 aj na zahrani\u010dn\u00fdch turistov.<\/p>\n

Tento rok bude rozv\u00edjan\u00fd produkt Stredn\u00e9 \u010cechy kr\u00e1\u013eovsk\u00e9<\/strong> s odkazom na trad\u00edcie vo v\u0161etk\u00fdch regi\u00f3noch stredn\u00fdch \u010ciech. Doch\u00e1dza tak k prepojeniu dlhodob\u00e9ho projektu destin\u00e1cie s ak\u010dn\u00fdm pl\u00e1nom na rok 2022, zameran\u00fdm pr\u00e1ve na trad\u00edcie. Po\u010das letnej reklamnej kampane<\/strong> bud\u00fa od m\u00e1ja do septembra zhotovovan\u00e9 nov\u00e9 profesion\u00e1lne fotografie vr\u00e1tane fotografi\u00ed s modelmi a turistami a prebehne nat\u00e1\u010danie pribli\u017ene min\u00fatov\u00e9ho reklamn\u00e9ho spotu. Z\u00e1rove\u0148 pod hlavi\u010dkou zvolenej agent\u00fary bude spusten\u00e1 kampa\u0148 zameran\u00e1 na PR a printov\u00e9 m\u00e9di\u00e1, v r\u00e1mci ktorej bude nak\u00fapen\u00fd imid\u017e a obsahov\u00e1 inzercia v profesion\u00e1lnych \u010dasopisoch z odboru cestovn\u00e9ho ruchu a lifestyle. Online kampa\u0148 prebiehaj\u00faca najm\u00e4 na soci\u00e1lnych sie\u0165ach a cez PPC reklamy bude zameran\u00e1 jednak na dom\u00e1ci cestovn\u00fd ruch, ale aj na pr\u00edjazdov\u00fd cestovn\u00fd ruch.<\/p>\n

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\u00a0Kutn\u00e1 Hora \/ foto: CzechTourism, autor Libor Sv\u00e1\u010dek \/<\/em><\/p>\n

\u201eTak ako ka\u017ed\u00fd rok, aj tento rok sa budeme v spolupr\u00e1ci s Krajsk\u00fdm \u00faradom Stredo\u010desk\u00e9ho kraja podie\u013ea\u0165 na podujat\u00ed Stredo\u010desk\u00e9 kult\u00farne leto. Okrem toho pl\u00e1nujeme so za\u010diatkom turistickej sez\u00f3ny spusti\u0165 nov\u00fa a u\u017e\u00edvate\u013esky pr\u00edvetivej\u0161iu verziu na\u0161ej webovej str\u00e1nky www.strednicechy.cz, ktor\u00e1 n\u00e1v\u0161tevn\u00edkom u\u013eah\u010d\u00ed orient\u00e1ciu v mo\u017enostiach a turistick\u00fdch cie\u013eoch, ktor\u00e9 stredn\u00e9 \u010cechy pon\u00fakaj\u00fa<\/em>,\u201c dop\u013a\u0148a Mgr. Lucie Kaiserov\u00e1, riadite\u013eka Stredo\u010deskej centr\u00e1ly cestovn\u00e9ho ruchu<\/strong>.<\/p>\n

V tomto roku tie\u017e SCCR spolupracuje s MALL TV pri nat\u00e1\u010dan\u00ed seri\u00e1lu zameran\u00e9ho na trad\u00edcie<\/strong>, z\u00e1\u017eitok a mlad\u00fdch cestovate\u013eov. Cel\u00fdm programom bude sprev\u00e1dza\u0165 zn\u00e1ma \u010desko-japonsk\u00e1 influencerka Naomi Adachi, ktor\u00e1 sa podie\u013eala okrem in\u00e9ho na tvorbe programov zameran\u00fdch na \u010desk\u00fa kult\u00faru a trad\u00edciu, ako napr. \u017divot po \u010cesku. Ka\u017ed\u00fd z pribli\u017ene desa\u0165min\u00fatov\u00fdch dielov, vysielan\u00fdch od konca apr\u00edla do konca j\u00fana na MALL TV, bude venovan\u00fd jednej oblasti stredn\u00fdch \u010ciech. Div\u00e1ci tak uvidia desa\u0165 dielov, na ktor\u00fdch sa ka\u017ed\u00e1 z desiatich stredo\u010desk\u00fdch organiz\u00e1ci\u00ed destina\u010dn\u00e9ho mana\u017ementu v spolupr\u00e1ci so SCCR podie\u013eala. Div\u00e1ci sa m\u00f4\u017eu te\u0161i\u0165 na \u013eudov\u00fa architekt\u00faru aj p\u00fatnick\u00e9 miesta. Pozr\u00fa sa dole a zasko\u010dia si na pivo, zav\u00edtaj\u00fa na hrady a z\u00e1mky, prejd\u00fa sa kr\u00e1snou krajinou a splavia niektor\u00e9 stredo\u010desk\u00e9 rieky. Seri\u00e1l bude pln\u00fd tipov, kde unavi\u0165 mal\u00fdch uli\u010dn\u00edkov alebo si u\u017ei\u0165 zasl\u00fa\u017een\u00fd relax.<\/p>\n

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Nymburk- hradby \/ foto: CzechTourism, Ladislav Renner \/<\/em><\/p>\n

\u201eSom ve\u013emi v\u010fa\u010dn\u00e1, \u017ee tu m\u00e1me Stredo\u010desk\u00fa centr\u00e1lu cestovn\u00e9ho ruchu, ktor\u00e1 ako na\u0161a pr\u00edspevkov\u00e1 organiz\u00e1cia intenz\u00edvne pracuje na tom, aby stredn\u00e9 \u010cechy boli vyh\u013ead\u00e1vanou turistickou destin\u00e1ciou. Ver\u00edm, \u017ee bude aj v\u010faka aktivit\u00e1m Centr\u00e1ly tohtoro\u010dn\u00e1 turistick\u00e1 sez\u00f3na ve\u013emi \u00faspe\u0161n\u00e1. V\u0161etk\u00fdm za ich pr\u00e1cu \u010fakujem<\/em>,\u201c ozn\u00e1mila na adresu Stredo\u010deskej centr\u00e1ly cestovn\u00e9ho ruchu hajtmanka Petra Peckov\u00e1<\/strong> (STAN).<\/p>\n

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Fotografia na titulke: Podmestsk\u00fd Rybn\u00edk a Kostol sv. Petra a Pavla, \u010c\u00e1slav, \u010cesk\u00e1 Republika \/ foto CzechTourism \/<\/p>\n","protected":false},"excerpt":{"rendered":"

V stredn\u00fdch \u010cech\u00e1ch sa naplno rozbieha hlavn\u00e1 turistick\u00e1 sez\u00f3na. Tento rok sa ponesie v duchu n\u00e1vratu k plnohodnotn\u00e9mu cestovaniu, doteraz obmedzovan\u00e9ho z d\u00f4vodu pand\u00e9mie koronav\u00edrusu a n\u00e1sledn\u00fdch vl\u00e1dnych opatren\u00ed. Stredo\u010desk\u00e1 centr\u00e1la cestovn\u00e9ho ruchu (SCCR) podpor\u00ed postupn\u00fd n\u00e1vrat turistov, vr\u00e1tane t\u00fdch zahrani\u010dn\u00fdch, svojou letnou reklamnou kampa\u0148ou v m\u00e9di\u00e1ch a na soci\u00e1lnych sie\u0165ach. Okrem toho sa podie\u013ea […]<\/p>\n","protected":false},"author":7,"featured_media":90090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,13,52,56,50],"tags":[],"class_list":["post-90089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architektura","category-real-estate","category-outdoor","category-priroda","category-radim-vam","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/90089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=90089"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/90089\/revisions"}],"predecessor-version":[{"id":90094,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/90089\/revisions\/90094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/90090"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=90089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=90089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=90089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}