{"id":90361,"date":"2022-05-25T11:58:39","date_gmt":"2022-05-25T09:58:39","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=90361"},"modified":"2022-05-25T12:01:12","modified_gmt":"2022-05-25T10:01:12","slug":"knihovratok-vymeni-vase-knihy-ktore-uz-necitate-za-nove-pribehy","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2022\/05\/knihovratok-vymeni-vase-knihy-ktore-uz-necitate-za-nove-pribehy\/","title":{"rendered":"Knihovr\u00e1tok vymen\u00ed va\u0161e knihy, ktor\u00e9 u\u017e ne\u010d\u00edtate, za nov\u00e9 pr\u00edbehy"},"content":{"rendered":"

Dom\u00e1cnos\u0165 bez kni\u017eiek sn\u00e1\u010f ani neexistuje. Pre ve\u013ea \u013eud\u00ed na Slovensku je \u010d\u00edtanie najob\u013e\u00fabenej\u0161\u00edm hobby. 44 % op\u00fdtan\u00fdch v reprezentat\u00edvnom prieskume uv\u00e1dza, \u017ee pre\u010d\u00edta aspo\u0148 jednu knihu za mesiac, mnoh\u00ed aj ove\u013ea viac. \u010co v\u0161ak s\u00a0kni\u017ekami, ktor\u00e9 ich majitelia u\u017e viac nepl\u00e1nuj\u00fa \u010d\u00edta\u0165 a v dom\u00e1cej kni\u017enici im zaberaj\u00fa miesto? Mnoh\u00fdm milovn\u00edkom kn\u00edh mo\u017eno ani nenapadne, \u017ee ich vedia jednoducho vymeni\u0165 za nov\u00e9 pr\u00edbehy, napr\u00edklad prostredn\u00edctvom<\/em> Knihovr\u00e1tku<\/em><\/a> od Martinusu. V\u010faka nemu m\u00f4\u017eu svoju kni\u017enicu pravidelne dop\u013a\u0148a\u0165 o nov\u00e9 tituly bez tr\u00e1penia sa s nedostatkom priestoru na poli\u010dke.<\/em><\/p>\n

A\u017e 41 % z\u00e1kazn\u00edkov kn\u00edhkupectva Martinus uv\u00e1dza, \u017ee najv\u00e4\u010d\u0161\u00ed d\u00f4vod, pre\u010do kni\u017eky pos\u00favaj\u00fa do Knihovr\u00e1tku, je nedostatok miesta v\u00a0kni\u017enici. \u010eal\u0161\u00edch \u010ditate\u013eov motivuje, \u017ee z\u00edskaj\u00fa prostriedky na nov\u00e9 knihy (36 %) alebo chc\u00fa k\u00fasky, ktor\u00e9 u\u017e vlastnia, posun\u00fa\u0165 \u010fal\u0161\u00edm \u010ditate\u013eom (15 %). Viac ako 7 % \u010ditate\u013eov oce\u0148uje ekologick\u00fd aspekt slu\u017eby.<\/p>\n

Knihovr\u00e1tok funguje u\u017e vy\u0161e pol roka a\u00a0doteraz sa ceze\u0148 Martinusu podarilo vyk\u00fapi\u0165 u\u017e viac ako 150-tis\u00edc kn\u00edh. Cel\u00fd postup je jednoduch\u00fd:<\/p>\n

    \n
  1. \u010citate\u013e na str\u00e1nke<\/em><\/a> zad\u00e1 tituly, ktor\u00e9 by r\u00e1d posunul \u010falej, a hne\u010f sa dozvie, \u010di a za ak\u00fa sumu ich Martinus pr\u00e1ve vykupuje.<\/li>\n
  2. Tieto knihy prinesie do ktor\u00e9hoko\u013evek kn\u00edhkupectva Martinus alebo po\u0161le po\u0161tou \u010di jednoducho cez najbli\u017e\u0161iu pobo\u010dku Packety na n\u00e1klady kn\u00edhkupectva Martinus.<\/li>\n
  3. Po prijat\u00ed kn\u00edh na sklad ich Martinus\u00e1ci do p\u00e1r dn\u00ed skontroluj\u00fa a z\u00e1kazn\u00edk obratom z\u00edska elektronick\u00fa pouk\u00e1\u017eku, ktor\u00fa m\u00f4\u017ee ihne\u010f uplatni\u0165 pri n\u00e1kupe \u010fal\u0161\u00edch kni\u017eiek.<\/li>\n<\/ol>\n

    Kni\u017eky, ktor\u00e9 niekomu stoja v polici, in\u00ed zh\u00e1\u0148aj\u00fa <\/strong><\/p>\n

    \u201eChceli sme, aby bol syst\u00e9m v\u00fdkupu cez Knihovr\u00e1tok jednoduch\u00fd a f\u00e9rov\u00fd,\u201c vysvet\u013euje Michal Me\u0161ko, CEO spolo\u010dnosti Martinus. \u201eZ\u00e1kazn\u00edci najviac oce\u0148uj\u00fa, \u017ee sa vyhn\u00fa pr\u00e1cnemu nahadzovaniu inzer\u00e1tov, foteniu, dohadovaniu s r\u00f4znymi kupcami \u010di baleniu a posielaniu ka\u017edej knihy zvl\u00e1\u0161\u0165 \u2013\u00a0o komplik\u00e1ci\u00e1ch s platbou ani nehovoriac. Z\u00e1sielku jednoducho odovzdaj\u00fa v\u00a0ktoromko\u013evek kn\u00edhkupectve Martinus alebo po\u0161l\u00fa do centr\u00e1lneho skladu cez Packetu na n\u00e1klady Martinusu. Ve\u013ekou v\u00fdhodou tie\u017e je, \u017ee ne\u010dakaj\u00fa, k\u00fdm sa kni\u017eka pred\u00e1. Svoju odmenu vo forme pouk\u00e1\u017eok z\u00edskaj\u00fa do p\u00e1r dn\u00ed po odoslan\u00ed kni\u017eiek a svoju kni\u017enicu si tak m\u00f4\u017eu rovno doplni\u0165 o nov\u00e9.\u201d<\/p>\n

    \"\"<\/p>\n

    Knihovr\u00e1tok priebe\u017ene zis\u0165uje re\u00e1lny z\u00e1ujem o\u00a0konkr\u00e9tne tituly a\u00a0tomu prisp\u00f4sobuje v\u00fdkupn\u00e9 krit\u00e9ri\u00e1. To je z\u00e1rove\u0148 d\u00f4vod, pre\u010do niekedy konkr\u00e9tny titul v danom momente nevykupuje. \u201eNechceme, aby kni\u017eka niekde op\u00e4\u0165 st\u00e1la, chceme pr\u00edbehy posun\u00fa\u0165 \u010fal\u0161\u00edm \u010ditate\u013eom, ktor\u00fdch pote\u0161ia. Titul, ktor\u00fd moment\u00e1lne nevykupujeme, v\u0161ak m\u00f4\u017ee by\u0165 o p\u00e1r t\u00fd\u017ed\u0148ov ve\u013emi \u017eiadan\u00fd, a preto ho do v\u00fdkupu prid\u00e1me,\u201c uzatv\u00e1ra Me\u0161ko.<\/p>\n

     <\/p>\n\n\n\n
    Medzi naj\u017eiadanej\u0161ie kni\u017eky patria aktu\u00e1lne klasiky ako Nevedkove dobrodru\u017estv\u00e1<\/em><\/a>, Cesta do stredu Zeme<\/em><\/a> alebo Slepa\u010dia polievka pre du\u0161u<\/em><\/a>. Tieto aj \u010fal\u0161ie ob\u013e\u00faben\u00e9 tituly s\u00fa vypredan\u00e9 a\u00a0pr\u00e1ve Knihovr\u00e1tok m\u00f4\u017ee by\u0165 sp\u00f4sob, ako sa k nim m\u00f4\u017eu dosta\u0165 \u010fal\u0161\u00ed \u010ditatelia.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Ve\u013emi dobr\u00fa \u0161ancu na odkup maj\u00fa aj kni\u017eky, ktor\u00e9 s\u00fa vypredan\u00e9 a z\u00e1kazn\u00edci Martinusu ich ne\u00faspe\u0161ne zh\u00e1\u0148aj\u00fa. Takmer polovica z\u00a0kn\u00edh, ktor\u00e9 z\u00e1kazn\u00edci prostredn\u00edctvom Knihovr\u00e1tku doteraz vymenili, boli pr\u00e1ve vypredan\u00e9 tituly. \u010casto v sklade nepobudli viac ako 24 hod\u00edn a hne\u010f si na\u0161li nov\u00fdch majite\u013eov. Na Slovensku sa ani 20 min\u00fat \u201eneohriala\u201c \u010d\u00edtan\u00e1 kni\u017eka Moja sestra up\u00edrka 2: Supi\u0161up\u00edrske<\/em><\/a>. V \u010cesku, kde Knihovr\u00e1tok funguje tie\u017e, to boli napr\u00edklad \u017divot a\u00a0smr\u0165 & Stm\u00edvan\u00ed<\/em><\/a>, legend\u00e1rne Rychl\u00e9 \u0161\u00edpy<\/em><\/a> Jaroslava Foglara alebo D\u011bjiny Vietnamu<\/em><\/a>.<\/p>\n

     <\/p>\n

    Knihomo\u013eom z\u00e1le\u017e\u00ed na osude ich kn\u00edh<\/strong><\/p>\n

    39 % z\u00e1kazn\u00edkov Martinusu uv\u00e1dza, \u017ee m\u00e1 doma kni\u017eky s nov\u0161\u00edm d\u00e1tumom vydania, ktor\u00e9 by chceli posun\u00fa\u0165 \u010falej. \u010citate\u013eom, ktor\u00ed sa rozhodn\u00fa urobi\u0165 si v\u00a0kni\u017enici miesto na nov\u00e9, z\u00e1le\u017e\u00ed na tom, ako skon\u010dia ich star\u00e9 kni\u017eky. \u201eMala som doma dve kni\u017eky, ktor\u00e9 som si vybrala, ale nesadli mi a\u00a0nakoniec som ich ani nedo\u010d\u00edtala. Vedela som v\u0161ak, \u017ee s\u00fa kvalitn\u00e9 a\u00a0\u017ee by in\u00fdch \u010ditate\u013eov mohli oslovi\u0165. Obe som poslala cez Knihovr\u00e1tok a\u00a0z\u00edskala som pouk\u00e1\u017eku, za ktor\u00fa som mame k\u00fapila dar\u010dek k\u00a0narodenin\u00e1m,\u201c opisuje svoju sk\u00fasenos\u0165 z\u00e1kazn\u00ed\u010dka Dominika.<\/p>\n

    \u201eCel\u00fd proces odovzdania kn\u00edh do Knihovr\u00e1tku je ve\u013emi jednoduch\u00fd. Kni\u017eky som na webe Martinusu pridala do v\u00fdkupn\u00e9ho ko\u0161\u00edka a\u00a0ozna\u010dila ich stav pod\u013ea toho, \u010di boli ako nov\u00e9, mierne opotrebovan\u00e9 alebo po\u0161koden\u00e9. Po potvrden\u00ed objedn\u00e1vky som bal\u00ed\u010dek priniesla do kn\u00edhkupectva, nadiktovala som k\u00f3d, ktor\u00fd mi pri\u0161iel e-mailom, a o v\u0161etko ostatn\u00e9 sa postaral kn\u00edhkupec. O p\u00e1r dn\u00ed mi pri\u0161la na e-mail pouk\u00e1\u017eka, ktor\u00e1 mala e\u0161te vy\u0161\u0161iu hodnotu, ako som \u010dakala. Jedna z kni\u017eiek, ktor\u00fa som do v\u00fdkupu poslala, bola preraden\u00e1 do lep\u0161ieho stavu,\u201c vysvet\u013euje z\u00e1kazn\u00ed\u010dka Krist\u00edna. Knihy, o\u00a0ktor\u00fdch vedela, \u017ee ich u\u017e nebude \u010d\u00edta\u0165, sa rozhodla vymeni\u0165, aby si v\u00a0kni\u017enici urobila miesto na nov\u00e9 tituly.<\/p>\n

    Ak m\u00e1te doma kni\u017eky, ktor\u00e9 by mohli pote\u0161i\u0165 niekoho \u010fal\u0161ieho a v\u00e1m uvo\u013eni\u0165 miesto na nov\u00e9 pr\u00edbehy, vyme\u0148te ich cez Knihovr\u00e1tok aj vy. Cel\u00fd postup n\u00e1jdete webe<\/em><\/a> Martinusu.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Dom\u00e1cnos\u0165 bez kni\u017eiek sn\u00e1\u010f ani neexistuje. Pre ve\u013ea \u013eud\u00ed na Slovensku je \u010d\u00edtanie najob\u013e\u00fabenej\u0161\u00edm hobby. 44 % op\u00fdtan\u00fdch v reprezentat\u00edvnom prieskume uv\u00e1dza, \u017ee pre\u010d\u00edta aspo\u0148 jednu knihu za mesiac, mnoh\u00ed aj ove\u013ea viac. \u010co v\u0161ak s\u00a0kni\u017ekami, ktor\u00e9 ich majitelia u\u017e viac nepl\u00e1nuj\u00fa \u010d\u00edta\u0165 a v dom\u00e1cej kni\u017enici im zaberaj\u00fa miesto? Mnoh\u00fdm milovn\u00edkom kn\u00edh mo\u017eno ani […]<\/p>\n","protected":false},"author":7,"featured_media":90362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,321],"tags":[],"class_list":["post-90361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radim-vam","category-tlacova-sprava","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/90361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=90361"}],"version-history":[{"count":2,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/90361\/revisions"}],"predecessor-version":[{"id":90365,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/90361\/revisions\/90365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/90362"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=90361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=90361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=90361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}