{"id":91652,"date":"2023-02-28T16:06:27","date_gmt":"2023-02-28T14:06:27","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=91652"},"modified":"2023-02-28T21:39:48","modified_gmt":"2023-02-28T19:39:48","slug":"nemecko-je-v-pocte-prenocovani-slovenskych-hosti-uz-192-percenta-nad-urovnou-spred-pandemie","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2023\/02\/nemecko-je-v-pocte-prenocovani-slovenskych-hosti-uz-192-percenta-nad-urovnou-spred-pandemie\/","title":{"rendered":"Nemecko je v po\u010dte prenocovan\u00ed slovensk\u00fdch host\u00ed u\u017e 19,2 percenta nad \u00farov\u0148ou spred pand\u00e9mie"},"content":{"rendered":"

Nemecko je medzi slovensk\u00fdmi turistami \u010doraz ob\u013e\u00fabenej\u0161ie. V obdob\u00ed od janu\u00e1ra do novembra 2022 bolo v Spolkovej republike zaznamenan\u00fdch presne 579 062 prenocovan\u00ed (vr\u00e1tane kempingov) zo Slovenska. To zodpoved\u00e1 n\u00e1rastu o 47,9 % v porovnan\u00ed s rokom 2021, ke\u010f Nemecko za prv\u00fdch jeden\u00e1s\u0165 mesiacov zaznamenalo 391 523 prenocovan\u00ed slovensk\u00fdch host\u00ed. Pod\u013ea \u00fadajov Spolkov\u00e9ho \u0161tatistick\u00e9ho \u00faradu je tak Slovensko u\u017e o 19,2 % nad \u00farov\u0148ou spred pand\u00e9mie v roku 2019, ke\u010f bolo v porovnate\u013enom obdob\u00ed dosiahnut\u00fdch 485 601 prenocovan\u00ed.<\/p>\n

„Tento skvel\u00fd v\u00fdsledok n\u00e1m ukazuje, \u017ee Slov\u00e1ci oce\u0148uj\u00fa najm\u00e4 kvalitn\u00fd cestovn\u00fd ruch, rozmanit\u00fa kult\u00farnu ponuku mal\u00fdch miest a metropol Turistickej krajiny Nemecko v kombin\u00e1cii s dobrou dostupnos\u0165ou. Okrem toho je na Slovensku \u010doraz v\u00e4\u010d\u0161\u00ed z\u00e1ujem o udr\u017eate\u013en\u00e9 ponuky priazniv\u00e9 k \u017eivotn\u00e9mu prostrediu,“ vysvet\u013euje Laszlo Dernovics, ved\u00faci zahrani\u010dn\u00e9ho zast\u00fapenia pre Rak\u00fasko a Slovensko a region\u00e1lny mana\u017e\u00e9r pre juhov\u00fdchodn\u00fa Eur\u00f3pu Nemeckej turistickej centr\u00e1ly.<\/p>\n

Fotografia na titulke: Z\u00e1mok Neuschwanstein, Nemecko \/ depositphotos \/<\/em><\/p>\n

 <\/p>\n

O Nemeckej turistickej centr\u00e1le (DZT)<\/strong><\/p>\n

Nemeck\u00e1 turistick\u00e1 centr\u00e1la (DZT) je n\u00e1rodnou organiz\u00e1ciou cestovn\u00e9ho ruchu. Zastupuje Nemecko ako turistick\u00fa destin\u00e1ciu v mene Spolkov\u00e9ho ministerstva hospod\u00e1rstva a ochrany \u017eivotn\u00e9ho prostredia a je n\u00edm financovan\u00e1 na z\u00e1klade uznesenia nemeck\u00e9ho Spolkov\u00e9ho snemu. V \u00fazkej spolupr\u00e1ci so svojimi partnermi z nemeck\u00e9ho cestovn\u00e9ho ruchu, spolkami a zdru\u017eeniami, ako aj podnikate\u013emi vyv\u00edja DZT strat\u00e9gie a marketingov\u00e9 kampane s cie\u013eom budova\u0165 pozit\u00edvny obraz nemeck\u00fdch turistick\u00fdch destin\u00e1ci\u00ed v zahrani\u010d\u00ed a podporova\u0165 incomingov\u00fd cestovn\u00fd ruch v Nemecku.<\/p>\n

DZT rie\u0161i v\u00fdzvy spojen\u00e9 s re\u0161tartom pomocou trojstrannej strat\u00e9gie obnovy:
\n– Zv\u00fd\u0161enie povedomia o zna\u010dke a posilnenie profilu zna\u010dky Turistick\u00e1 krajina Nemecko so zameran\u00edm na udr\u017eate\u013enos\u0165 a ochranu \u017eivotn\u00e9ho prostredia
\n– mana\u017eovanie vz\u0165ahov a prenos know-how na podporu odvetvia cestovn\u00e9ho ruchu, v ktorom dominuj\u00fa mal\u00e9 a stredn\u00e9 podniky, a
\n– cielen\u00fd prieskum trhu a anal\u00fdza meniaceho sa dopytu z\u00e1kazn\u00edkov ako z\u00e1klad pre opatrenia zalo\u017een\u00e9 na d\u00f4kazoch.<\/p>\n

Die DZT hat w\u00e4hrend des Lockdowns durch antizyklisches Marketing den Dialog mit Kunden aufrechterhalten, ver\u00e4nderte Pr\u00e4ferenzen in die Kommunikation aufgenommen und somit Empathie und Inspiration vermittelt.<\/p>\n

Zameranie na udr\u017eate\u013enos\u0165 a digitaliz\u00e1ciu<\/strong>
\nDZT podporuje udr\u017eate\u013en\u00fd cestovn\u00fd ruch zameran\u00fd na bud\u00facnos\u0165 v s\u00falade s cie\u013emi spolkovej vl\u00e1dy. Zameriava sa na ot\u00e1zky udr\u017eate\u013enosti a digitaliz\u00e1cie. Ot\u00e1zka udr\u017eate\u013enosti je \u00fastrednou t\u00e9mou u\u017e viac ako desa\u0165 rokov a strategicky sa \u0148ou zaoberaj\u00fa v\u0161etky oddelenia spolo\u010dnosti. Organiz\u00e1cia uplat\u0148uje trojpilierov\u00fa strat\u00e9giu, ktor\u00e1 kombinuje extern\u00fd prenos poznatkov a pr\u00edstup ku komunik\u00e1ci\u00ed s internou firemnou iniciat\u00edvou v oblasti udr\u017eate\u013enosti. DZT sa zaober\u00e1 bud\u00facnos\u0165ou zodpovedn\u00e9ho cestovn\u00e9ho ruchu t\u00fdm, \u017ee v medzin\u00e1rodnej konkurencii prezentuje Nemecko ako destin\u00e1ciu s udr\u017eate\u013enou a inkluz\u00edvnou ponukou. S vypuknut\u00edm pand\u00e9mie Covid-19 sa posun hodn\u00f4t smerom k v\u00e4\u010d\u0161ej soci\u00e1lno-ekologickej zodpovednosti pri medzin\u00e1rodnom cestovan\u00ed zintenz\u00edvnil.<\/p>\n

DZT je priekopn\u00edkom v zav\u00e1dzan\u00ed imerz\u00edvnych technol\u00f3gi\u00ed (virtu\u00e1lna, roz\u0161\u00edren\u00e1 a zmie\u0161an\u00e1 realita), vyu\u017e\u00edvan\u00ed konverza\u010dn\u00fdch rozhran\u00ed (napr. hlasov\u00fdch asistentov) a aplik\u00e1ci\u00ed umelej inteligencie, napr\u00edklad v chatbotoch. Na zabezpe\u010denie vidite\u013enosti turistick\u00fdch pon\u00fak na marketingov\u00fdch platform\u00e1ch s podporou umelej inteligencie koordinuje DZT spolo\u010dn\u00fd projekt otvoren\u00fdch \u00fadajov nemeck\u00e9ho odvetvia cestovn\u00e9ho ruchu s cie\u013eom vytvori\u0165 tzv. \u201cknowledge graph\u201d.<\/p>\n

DZT m\u00e1 25 zahrani\u010dn\u00fdch zast\u00fapen\u00ed a riadi ich zo svojho s\u00eddla vo Frankfurte nad Mohanom.
\nOnline-Pressecenter www.germany.travel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nemecko je medzi slovensk\u00fdmi turistami \u010doraz ob\u013e\u00fabenej\u0161ie. V obdob\u00ed od janu\u00e1ra do novembra 2022 bolo v Spolkovej republike zaznamenan\u00fdch presne 579 062 prenocovan\u00ed (vr\u00e1tane kempingov) zo Slovenska. To zodpoved\u00e1 n\u00e1rastu o 47,9 % v porovnan\u00ed s rokom 2021, ke\u010f Nemecko za prv\u00fdch jeden\u00e1s\u0165 mesiacov zaznamenalo 391 523 prenocovan\u00ed slovensk\u00fdch host\u00ed. Pod\u013ea \u00fadajov Spolkov\u00e9ho \u0161tatistick\u00e9ho \u00faradu […]<\/p>\n","protected":false},"author":7,"featured_media":91653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,11,321],"tags":[],"class_list":["post-91652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-news","category-tlacova-sprava","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/91652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=91652"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/91652\/revisions"}],"predecessor-version":[{"id":91654,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/91652\/revisions\/91654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/91653"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=91652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=91652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=91652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}