{"id":92857,"date":"2023-11-27T17:16:26","date_gmt":"2023-11-27T15:16:26","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=92857"},"modified":"2023-11-27T17:16:26","modified_gmt":"2023-11-27T15:16:26","slug":"martinus-otvoril-knihkaviaren-v-brne","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2023\/11\/martinus-otvoril-knihkaviaren-v-brne\/","title":{"rendered":"Martinus otvoril kn\u00edhkaviare\u0148 v Brne"},"content":{"rendered":"<h4>Za prv\u00e9 dni ju nav\u0161t\u00edvilo desa\u0165 tis\u00edc z\u00e1kazn\u00edkov.<br \/>\nNajv\u00e4\u010d\u0161ie slovensk\u00e9 kn\u00edhkupectvo otvorilo po mesiacoch pr\u00edprav svoje prv\u00e9 \u010desk\u00e9 kamenn\u00e9 kn\u00edhkupectvo v brnenskom obchodnom centre Velk\u00fd \u0160pal\u00ed\u010dek.<\/h4>\n<p><strong>Kn\u00edhkaviare\u0148 Martinus<\/strong><br \/>\nMartinus je najpopul\u00e1rnej\u0161ie kn\u00edhkupectvo a p\u00e4\u0165n\u00e1sobn\u00e1 najob\u013e\u00fabenej\u0161ia zna\u010dka roka na Slovensku pod\u013ea prieskumu KPMG. V \u010cesku p\u00f4sob\u00ed prostredn\u00edctvom internetov\u00e9ho kn\u00edhkupectva Martinus.cz od roku 2012. Po 10 rokoch \u00faspe\u0161n\u00e9ho etablovania pri\u0161lo na rad prv\u00e9 kamenn\u00e9 kn\u00edhkupectvo \u2013 a v\u00f4bec nie hocijak\u00e9. S\u00fa\u010das\u0165ou kni\u017en\u00e9ho raja je toti\u017e aj kaviare\u0148, integrovan\u00e1 priamo do priestoru kn\u00edhkupectva. Toto unik\u00e1tne spojenie m\u00e1 v Martinuse pomenovanie kn\u00edhkaviare\u0148.<\/p>\n<p><strong>Tis\u00edce nad\u0161en\u00fdch z\u00e1kazn\u00edkov<\/strong><br \/>\nPo utorkovej otv\u00e1racej p\u00e1rty pre osobnosti z kni\u017en\u00e9ho sveta sa v stredu 15. novembra o 9:00 otvorili br\u00e1ny kn\u00edhkupectva aj pre verejnos\u0165. \u201eU\u017e pred deviatou tu \u010dakali desiatky \u013eud\u00ed a plno sme mali v podstate cel\u00fd de\u0148. V\u0161etko vyvrcholilo ve\u010der, ke\u010f sme u n\u00e1s priv\u00edtali spisovate\u013eky Alenu Morn\u0161tajnov\u00fa a Petru Klabouchov\u00fa. Spolo\u010dn\u00fa besedu si v priestoroch kaviarne u\u017eili stovky knihomo\u013eov a knihomoliek,\u201c hovor\u00ed Du\u0161an Mur\u010do, ktor\u00fd m\u00e1 v Martinuse na starosti rast.<\/p>\n<p>Kaviare\u0148 ocenila i samotn\u00e1 Alena Morn\u0161tajnov\u00e1: \u201eP\u00e1\u010di sa mi, ke\u010f je v kn\u00edhkupectve seda\u010dka, kam si m\u00f4\u017eem sadn\u00fa\u0165, prelistova\u0165 si knihu a da\u0165 si k tomu napr\u00edklad \u0161\u00e1lku k\u00e1vy. Ak by som bola z Brna, ur\u010dite tu tr\u00e1vim ve\u013ea \u010dasu.\u201c<\/p>\n<p>Za prv\u00fdch 5 dn\u00ed kn\u00edhkaviare\u0148 nav\u0161t\u00edvilo viac ako desa\u0165 tis\u00edc z\u00e1kazn\u00edkov. \u201e\u013dudia s\u00fa nad\u0161en\u00ed. Doslova sa n\u00e1s p\u00fdtaj\u00fa, \u010di si tu m\u00f4\u017eu posedie\u0165 a \u010d\u00edta\u0165 si. Presne takto sme si to predstavovali \u2013 ako kn\u00edhkupectvo, z ktor\u00e9ho \u013eudia nebud\u00fa chcie\u0165 od\u00eds\u0165. \u010cak\u00e1 n\u00e1s ve\u013ea pr\u00e1ce, aby sme latku udr\u017eali vysoko, ale rozhodne je to skvel\u00fd pocit, chodi\u0165 medzi z\u00e1kazn\u00edkov a po\u010d\u00fava\u0165, \u010do v\u0161etko sa im v kn\u00edhkupectve p\u00e1\u010di. Dod\u00e1va to ve\u013ea energie aj t\u00edmu, ktor\u00fd na kn\u00edhkaviarni mesiace pracoval, a teraz jeho \u010dlenov \u010dak\u00e1 najn\u00e1ro\u010dnej\u0161ia sez\u00f3na zo v\u0161etk\u00fdch \u2013 t\u00e1 viano\u010dn\u00e1,\u201c dod\u00e1va Mur\u010do.<\/p>\n<p>Vybra\u0165 t\u00edm nebolo v\u00f4bec jednoduch\u00e9, ale sk\u00f4r z tej opa\u010dnej strany. V \u010dasoch, ke\u010f je v oblasti retailu probl\u00e9m n\u00e1js\u0165 \u0161ikovn\u00fdch \u013eud\u00ed, do Martinusu sa spolu na v\u0161etky poz\u00edcie v Brne hl\u00e1silo viac ako 800 \u013eud\u00ed. V kn\u00edhkaviarenskom t\u00edme brnensk\u00e9ho Martinusu pracuje takmer<br \/>\n40 \u013eud\u00ed. \u201eMysl\u00edm, \u017ee tento t\u00edm sa podarilo zlo\u017ei\u0165 naozaj v\u00fdborne. Naplni\u0165 ich o\u010dak\u00e1vania je teraz pre n\u00e1s z\u00e1v\u00e4zkom,\u201c hodnot\u00ed Mur\u010do.<\/p>\n<p><strong>Ke\u010f je n\u00e1kup kn\u00edh z\u00e1\u017eitkom<\/strong><br \/>\n\u201eNa za\u010diatku som t\u00edmu povedal, \u017ee nechceme by\u0165 najv\u00e4\u010d\u0161ie, ale chceme by\u0165 najlep\u0161ie kn\u00edhkupectvo v Brne. Aby boli z\u00e1kazn\u00edci nad\u0161en\u00ed a radi sa k n\u00e1m vracali,\u201c hovor\u00ed CEO Martinusu Michal Me\u0161ko. Spojenie k\u00e1vy, kn\u00edh a kol\u00e1\u010dov nie je to jedin\u00e9, \u010do z\u00e1kazn\u00edkov do<br \/>\nMartinusu pril\u00e1ka. Nov\u00e9 kn\u00edhkupectvo sa rozprestiera na dvoch podla\u017eiach, kde knihomoli a knihomo\u013eky z bl\u00edzkeho i \u010falek\u00e9ho okolia n\u00e1jdu obrovsk\u00fd v\u00fdber kni\u017en\u00fdch titulov, coworkingov\u00fd priestor pre pr\u00e1cu a na za\u0161itie sa s knihou, besedy s dom\u00e1cimi i zahrani\u010dn\u00fdmi<br \/>\nautormi a autorkami a mno\u017estvo \u010fal\u0161\u00edch vychyt\u00e1vok vr\u00e1tane \u0161pecializovanej detskej alebo zahrani\u010dnej sekcie. \u201eNa anglick\u00e9 knihy sme sa chceli zamera\u0165. Vieme aj z e-shopu, \u017ee ich na\u0161a cie\u013eov\u00e1 skupina v Martinuse h\u013ead\u00e1.<br \/>\nU\u017e prv\u00e9 dni predajov n\u00e1m d\u00e1vaj\u00fa za pravdu a anglick\u00e9 tituly tvoria v\u00fdznamn\u00fa \u010das\u0165 predan\u00fdch kni\u017eiek,\u201c dop\u013a\u0148a Michal Me\u0161ko.<br \/>\nMartinus do Brna priniesol aj vybran\u00fa ponuku kn\u00edh v slovenskom jazyku a \u2013 samozrejme \u2013 kn\u00edhkaviare\u0148 funguje aj ako miesto pre pohodln\u00fd osobn\u00fd odber internetov\u00fdch objedn\u00e1vok. Kol\u00e1\u010de a torty do kaviarne dod\u00e1va Dezertina, miestna z\u00e1kuskov\u00e1 hviezda, a v\u00fdberov\u00fa k\u00e1vu pripravuj\u00fa baristi z dvoch r\u00f4znych mlyn\u010dekov. \u201eV Brne je siln\u00e1 kaviarensk\u00e1 sc\u00e9na a my tu nechceme by\u0165 iba do po\u010dtu. D\u00e1vame si na tom z\u00e1le\u017ea\u0165, hoci e\u0161te chv\u00ed\u013eu potrv\u00e1, k\u00fdm v\u0161etko do seba zapadne tak, ako m\u00e1. Sme nad\u0161en\u00ed, \u017ee vy\u0161la spolupr\u00e1ca s Dezertinou, ktor\u00e1 sa v Brne te\u0161\u00ed dlhodobej ob\u013eube.\u201c<\/p>\n<p><strong>Ktor\u00e9 mesto bude \u010fal\u0161ie?<\/strong><br \/>\nMartinus sa v roku 2021 stal l\u00eddrom v predaji kn\u00edh na Slovensku. Spolo\u010dnos\u0165 predpoklad\u00e1, \u017ee tento rok porastie na \u010deskom trhu o viac ako polovicu a spolo\u010dn\u00e9 tr\u017eby slovensk\u00e9ho a \u010desk\u00e9ho Martinusu za rok 2023 prekonaj\u00fa hranicu 50 mili\u00f3nov eur. \u201eOd za\u010diatku sa netaj\u00edme t\u00fdm, \u017ee v \u010cesku budujeme dlhodob\u00fd projekt. Brno je prv\u00e1 lastovi\u010dka kamenn\u00fdch kn\u00edhkupectiev, ale st\u00e1le z toho m\u00e1me re\u0161pekt a stoj\u00edme nohami pevne na zemi. Moment\u00e1lne sa s\u00fastred\u00edme na to, aby sme \u010do najlep\u0161ie rozbehli Brno, preto\u017ee na tom z\u00e1vis\u00ed, kedy a \u010di v\u00f4bec sa pust\u00edme do \u010fal\u0161\u00edch miest,\u201c uzatv\u00e1ra Michal Me\u0161ko<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za prv\u00e9 dni ju nav\u0161t\u00edvilo desa\u0165 tis\u00edc z\u00e1kazn\u00edkov. Najv\u00e4\u010d\u0161ie slovensk\u00e9 kn\u00edhkupectvo otvorilo po mesiacoch pr\u00edprav svoje prv\u00e9 \u010desk\u00e9 kamenn\u00e9 kn\u00edhkupectvo v brnenskom obchodnom centre Velk\u00fd \u0160pal\u00ed\u010dek. Kn\u00edhkaviare\u0148 Martinus Martinus je najpopul\u00e1rnej\u0161ie kn\u00edhkupectvo a p\u00e4\u0165n\u00e1sobn\u00e1 najob\u013e\u00fabenej\u0161ia zna\u010dka roka na Slovensku pod\u013ea prieskumu KPMG. V \u010cesku p\u00f4sob\u00ed prostredn\u00edctvom internetov\u00e9ho kn\u00edhkupectva Martinus.cz od roku 2012. Po 10 rokoch [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":92858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,50,321,48],"tags":[],"class_list":["post-92857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nas-tip","category-radim-vam","category-tlacova-sprava","category-umenie-a-kultura","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/92857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=92857"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/92857\/revisions"}],"predecessor-version":[{"id":92859,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/92857\/revisions\/92859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/92858"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=92857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=92857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=92857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}