{"id":93033,"date":"2024-02-08T19:39:14","date_gmt":"2024-02-08T17:39:14","guid":{"rendered":"https:\/\/slovaklinesmagazin.sk\/cms\/?p=93033"},"modified":"2024-02-08T19:39:14","modified_gmt":"2024-02-08T17:39:14","slug":"cestovny-ruch-v-cesku-nabera-na-sile-pocet-turistov-sa-vlani-dostal-na-predcovidove-cisla","status":"publish","type":"post","link":"https:\/\/www.slovaklinesmagazin.sk\/cms\/2024\/02\/cestovny-ruch-v-cesku-nabera-na-sile-pocet-turistov-sa-vlani-dostal-na-predcovidove-cisla\/","title":{"rendered":"Cestovn\u00fd ruch v \u010cesku naber\u00e1 na sile, po\u010det turistov sa vlani dostal na predcovidov\u00e9 \u010d\u00edsla."},"content":{"rendered":"

V \u010cesku sa v minulom roku ubytovalo v hromadn\u00fdch ubytovac\u00edch zariadeniach takmer 10 mili\u00f3nov zahrani\u010dn\u00fdch turistov (43,3 % z celkov\u00e9ho po\u010dtu). \u010eal\u0161\u00edch takmer 12,5 mili\u00f3na host\u00ed tvorili samotn\u00ed \u010cesi (56,7 %), ktor\u00ed sa rozhodli str\u00e1vi\u0165 dovolenku v dom\u00e1cich ubytovac\u00edch zariadeniach. Celkovo tak vlani po\u010det turistov, ktor\u00ed do \u010ceska zamierili, presiahol 22 mili\u00f3nov a nar\u00e1stol medziro\u010dne o 13,5 %. V celkov\u00fdch d\u00e1tach sa tak cestovn\u00fd ruch op\u00e4\u0165 dost\u00e1va na \u010d\u00edsla pred pand\u00e9miou. <\/strong><\/p>\n

\"\" Praha, foto:Libor Sv\u00e1\u010dek<\/em><\/p>\n

V priebehu cel\u00e9ho minul\u00e9ho roka sa pre n\u00e1v\u0161tevu \u010ceska rozhodli predov\u0161etk\u00fdm Nemci (2 307 282, medziro\u010dne + 25 %), Slov\u00e1ci (875 742, medziro\u010dne + 12 %)<\/strong> a Poliaci (762 112, medziro\u010dne + 24 %). Za \u201eskokanov roku\u201c je mo\u017en\u00e9 ozna\u010di\u0165 n\u00e1v\u0161tevn\u00edkov z Taiwanu (\u010d\u00ednske provincie), t\u00fdch pri\u0161lo do \u010ceska v porovnan\u00ed s rokom 2022 o 931 % viac (142 136) a z Ju\u017enej K\u00f3rey (medziro\u010dn\u00fd n\u00e1rast o 250 %, celkovo 234 810). Viac ako 100% n\u00e1rast je aj v pr\u00edpade n\u00e1v\u0161tevn\u00edkov z \u010c\u00edny, Japonska, Thajska alebo napr\u00edklad Nov\u00e9ho Z\u00e9landu \u010di Austr\u00e1lie. Nej\u010dast\u011bj\u0161\u00edm cie\u013eom bola Praha<\/a>, Juho\u010desk\u00fd<\/a> a Juhomoravsk\u00fd<\/a> kraj.<\/p>\n

\"\"Sky Bridge, foto: Horsk\u00fd resort Doln\u00ed Morava<\/em><\/p>\n

“ Mno\u017estvo Slov\u00e1kov, ktor\u00ed v\u00a0minulom roku nav\u0161t\u00edvili \u010cesko ako turisti, bolo najvy\u0161\u0161ie za cel\u00fa hist\u00f3riu \u0161tatistick\u00fdch meran\u00ed. V\u00a0kontexte cestovn\u00e9ho ruchu je to kr\u00e1sne \u010d\u00edslo, ktor\u00e9 je z\u00e1rove\u0148 aj potvrden\u00edm, \u017ee pon\u00fakame atrakt\u00edvnu destin\u00e1ciu s priate\u013esk\u00fdm servisom, kde sa na\u0161i slovensk\u00ed n\u00e1v\u0161tevn\u00edci c\u00edtia dobre. Aktivity n\u00e1\u0161ho zast\u00fapenia s\u00fa cielen\u00e9 preva\u017ene na verejnos\u0165 a pr\u00e1cu s m\u00e9diami. Report\u00e1\u017ee so z\u00e1\u017eitkami z\u00a0prvej ruky tak sl\u00fa\u017eia \u010ditate\u013eom, posluch\u00e1\u010dom \u010di div\u00e1kom ako in\u0161pir\u00e1cia k\u00a0vycestovaniu. Za v\u0161etky si dovol\u00edm spomen\u00fa\u0165 na\u0161u spolupr\u00e1cu na seri\u00e1li Chutn\u00e9 \u010cesko, ktor\u00fd od jesene 2022 do konca okt\u00f3bra 2023 vysielala telev\u00edzia ta3. V\u00a0\u0161trn\u00e1stich pokra\u010dovaniach sme predstavili v\u0161etky \u010desk\u00e9 regi\u00f3ny a ich turistick\u00e9 highligty. Rada by som sa preto po\u010fakovala novin\u00e1rom a, samozrejme, v\u0161etk\u00fdm, ktor\u00ed \u010cesko radi nav\u0161tevuj\u00fa. I v\u00a0tomto roku urob\u00edme maximum, aby sme z\u00e1ujemcom o\u00a0cestovanie po krajine na\u0161ich najbli\u017e\u0161\u00edch susedov, pribl\u00ed\u017eili atrakt\u00edvne cestovate\u013esk\u00e9 novinky,“<\/em> uviedla riadite\u013eka agent\u00fary CzechTourism zahrani\u010dn\u00e9 zast\u00fapenie Slovensko – Nora Gill.<\/strong><\/p>\n

\"\"Praha, foto: SPORTISIMO S.R.O.<\/em><\/p>\n

\u201eCelkov\u00fd po\u010det turistov, ktor\u00ed sa ubytovali v hromadn\u00fdch ubytovac\u00edch zariadeniach v \u010cesku, medziro\u010dne vzr\u00e1stol. Dost\u00e1vame sa tak na predcovidov\u00e9 \u010d\u00edsla. \u010co sa ale zmenilo – je pomer cudzincov a na\u0161incov. Zatia\u013e \u010do v roku 2019 tvorili dom\u00e1ci turisti 50,5 % z celkov\u00e9ho po\u010dtu ubytovan\u00fdch host\u00ed, vlani to u\u017e bolo 56,7 %. Pritom pr\u00e1ve cudzinci na cest\u00e1ch do a po \u010cesku m\u00ed\u0148aj\u00fa viac ako rezidenti. V minulom roku zvolili \u010cesko ako svoju dovolenkov\u00fa destin\u00e1ciu naj\u010dastej\u0161ie Nemci, Slov\u00e1ci, Poliaci, Ameri\u010dania a Briti. Nielen na nich, ale aj na \u010fal\u0161ie trhy vyberan\u00e9 exaktnou met\u00f3dou pod\u013ea ich bonity, zameriame na\u0161u <\/em>tohtoro\u010dn\u00fa najv\u00e4\u010d\u0161iu kampa\u0148.<\/em><\/a> Jej prostredn\u00edctvom chceme vzbudi\u0165 z\u00e1ujem o nov\u00e9 segmenty a produkty a pril\u00e1ka\u0165 k n\u00e1m viac cudzincov,\u201c <\/em>tvrd\u00ed riadite\u013e \u010ceskej centr\u00e1ly cestovn\u00e9ho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong> a dod\u00e1va: \u201eCestovn\u00fd ruch nezanedbate\u013ene pom\u00e1ha dom\u00e1cej ekonomike, pred covidom sa na HDP na\u0161ej krajiny podie\u013eal 3%. Vyplat\u00ed sa do neho teda investova\u0165. Tu je ur\u010dite na mieste spomen\u00fa\u0165, \u017ee vidite\u013enos\u0165 \u010ceska v zahrani\u010d\u00ed a na dom\u00e1cich eventoch m\u00f4\u017eeme posilni\u0165 aj v\u010faka tomu, \u017ee sa n\u00e1m v\u00a0porovnan\u00ed s rokom 2023 podarilo vyjedna\u0165 nav\u00fd\u0161enie rozpo\u010dtu na cestovn\u00fd ruch o 27 mili\u00f3nov kor\u00fan. Aktu\u00e1lne tak m\u00e1me na tieto aktivity k dispoz\u00edcii 400 mili\u00f3nov K\u010d a\u00a0za to by som chcel po\u010fakova\u0165 Ministerstvu pre miestny rozvoj.\u201c<\/em><\/p>\n

\"\"Rybn\u00edk Sob\u00e1\u010dov, foto: Daniel Schulz<\/em><\/p>\n

V 4. \u0161tvr\u0165roku sa v hromadn\u00fdch ubytovac\u00edch zariadeniach ubytovalo celkovo 4 658 434 host\u00ed. O 8 % viac ako v rovnakom obdob\u00ed v roku 2022. Na zlo\u017een\u00ed sa zahrani\u010dn\u00ed (2 332 309 os\u00f4b, 50,1 %) a dom\u00e1ci hostia (2 326 125 os\u00f4b, 49,9 %) podie\u013eali pribli\u017ene rovnako. V porovnan\u00ed s rokom 2019 cestovalo po \u010cesku o 11 % rezidentov viac, cudzincov pri\u0161lo o 10 % menej. Naj\u010dastej\u0161ie do \u010ceska zamierili po\u010das posledn\u00e9ho kvart\u00e1lu minul\u00e9ho roka hostia z Nemecka (542 308, medziro\u010dne +6 %), Slovenska (202860, medziro\u010dne +5 %), Spojen\u00e9ho kr\u00e1\u013eovstva (135 146, + 39 %), Po\u013eska (130 754, medziro\u010dne 5 %) a USA (126 116, medziro\u010dne +29 %).<\/p>\n

\"\"Plze\u0148 a pivo, foto: Petr Pol\u00e1k<\/em><\/p>\n

V 4. \u0161tvr\u0165roku 2023 sa najviac turistov v r\u00e1mci v\u0161etk\u00fdch typov ubytovac\u00edch zariaden\u00ed ubytovalo v\u00a0Prahe – cca 2 \u00a0000 000. Nasledoval Juhomoravsk\u00fd kraj s\u00a0cca 416 000 hos\u0165ami a Karlovarsk\u00fd kraj, v ktorom prenocovalo 318 000 cestovate\u013eov. V poslednom menovanom kraji zost\u00e1vaj\u00fa najdlh\u0161ie aj turisti zo zahrani\u010dia, str\u00e1via tu v priemere 4,84 d\u0148a, zatia\u013e \u010do celorepublikov\u00fd priemer za rok 2023 je 3,44 d\u0148a.<\/p>\n

Pokia\u013e ide o hotely<\/a>, len po\u010das decembra minul\u00e9ho roka ich v \u010cesku nav\u0161t\u00edvilo 1 200 573 host\u00ed. Z toho 37,4 % tvorili rezidenti (449 027) a 62,6 % cudzinci (751 546). Najv\u00e4\u010d\u0161ia \u010das\u0165 zahrani\u010dn\u00fdch host\u00ed, ktor\u00ed koncom minul\u00e9ho roka zvolili tento typ ubytovania, pricestovala z Nemecka (174616, medziro\u010dne + 13 %), Spojen\u00e9ho kr\u00e1\u013eovstva (51 683, medziro\u010dne + 44 %), Slovenska (50 997, obdobne ako vlani), Taliansko (40 814, medziro\u010dne +32 %) a USA (39 968, medziro\u010dne + 29 %).<\/p>\n

Z\u00e1sadn\u00fa \u00falohu v cestovnom ruchu hraj\u00fa priame leteck\u00e9 spojenia. CzechTourism na nich intenz\u00edvne pracuje s Letiskom Praha i \u010fal\u0161\u00edmi subjektmi. Vlani sa okrem in\u00e9ho podarilo sprev\u00e1dzkova\u0165 linky Praha \u2013 Soul<\/a> \u010di Praha \u2013 Tchaj-Pej<\/a>, na \u010fal\u0161\u00edch letoch sa pracuje.<\/p>\n

Podrobnosti s\u00fa k dispoz\u00edcii na https:\/\/tourdata.cz\/data\/domaci-a-zahranicni-hoste-huz-dle-kraju-2023-q\/<\/a> .<\/p>\n

Fotografia na titulke: Rybn\u00edk Sob\u00e1\u010dov, foto: Daniel Schulz<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V \u010cesku sa v minulom roku ubytovalo v hromadn\u00fdch ubytovac\u00edch zariadeniach takmer 10 mili\u00f3nov zahrani\u010dn\u00fdch turistov (43,3 % z celkov\u00e9ho po\u010dtu). \u010eal\u0161\u00edch takmer 12,5 mili\u00f3na host\u00ed tvorili samotn\u00ed \u010cesi (56,7 %), ktor\u00ed sa rozhodli str\u00e1vi\u0165 dovolenku v dom\u00e1cich ubytovac\u00edch zariadeniach. Celkovo tak vlani po\u010det turistov, ktor\u00ed do \u010ceska zamierili, presiahol 22 mili\u00f3nov a nar\u00e1stol medziro\u010dne […]<\/p>\n","protected":false},"author":7,"featured_media":93034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,45,50,321],"tags":[],"class_list":["post-93033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-nas-tip","category-radim-vam","category-tlacova-sprava","eq-blocks"],"_links":{"self":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/93033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/comments?post=93033"}],"version-history":[{"count":1,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/93033\/revisions"}],"predecessor-version":[{"id":93040,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/posts\/93033\/revisions\/93040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media\/93034"}],"wp:attachment":[{"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/media?parent=93033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/categories?post=93033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovaklinesmagazin.sk\/cms\/wp-json\/wp\/v2\/tags?post=93033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}